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Science labs, upcycled fashion, and restored Cairo homes: meet She’s Next Egypt winners for 2026
Visa’s She’s Next Egypt has named its 2026 winners from a field of nine finalists — and the top three…
What World Cup spending tells us before the next crowd arrives
A crowd changes a city’s commerce in measurable ways. The FIFA World Cup 2026™ produced a large enough sample to…
Between cash and clicks: women entrepreneurs are navigating a hybrid payment reality
Women-led businesses are already building across channels. Visa’s Women SMB Digitization Index 2025 shows that many are selling and getting…
From solar to science labs: nine women-led businesses on the She’s Next Egypt shortlist
The program gave women founders visibility, strategic support, and a wider market for their business models
Visa positions Egypt at the center of its CEMEA mobile-first strategy
Cashless transactions are up 45% y-o-y, according to the CBE, but cash still runs 60-70% of transactions here. Visa is…
Children are shopping and gaming online. Payment safety needs to keep up
Digital commerce is now part of everyday life for Egypt’s next generation. Visa’s Stay Secure 2026 study found that 35%…
Who should protect online shoppers? The answer is institutional
Egyptian online shoppers expect institutions to lead on fraud protection. Visa’s Stay Secure 2026 study found that 47% place primary…
Social commerce has moved from discovery to payment
Social commerce in Egypt has become part of how people buy. Visa’s Stay Secure 2026 study found that 85% of…
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