Posted inA MESSAGE FROM VISA

Between cash and clicks: women entrepreneurs are navigating a hybrid payment reality

Women-led businesses are already building across channels. Visa’s Women SMB Digitization Index 2025 shows that many are selling and getting paid in more than one way. The business question now is what helps that activity turn into growth: stronger payment know-how, better access to capital, and less reliance on the founder’s own savings to fund the next step.

That is where She’s Next comes in. Run with CIB Business Banking and Shark Tank Egypt, Visa’s latest She’s Next Egypt round gives women founders guidance, visibility, and a bigger room for the businesses they are already building.