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The economics and psychology behind the world’s fading color
Beige is a business decision before it is a style. Here is who gains from it, what it does to…
An exploration of the real economics behind an Egyptian film
Following an Egyptian film’s money trail from script to screen, and beyond
The price of taking a pro-Palestine stand in Hollywood
🎙️ Since the war in Gaza began in October 2023, taking a side in public has come with a steep…
The business case for hotel eco-certifications in Egypt
🛎️🌳 Sustainable hospitality has become a two-birds-with-one-stone kind of strategy for hotels and resorts — an obvious upside for more…
Is our overuse of memes making us less socially intelligent?
📱 In recent years, something has changed about the way we talk to each other — or rather, the way we…
Tracing the history (and economics) of El Moulid El Nabawy celebrations
🎎 Come every year, in the weeks preceding the 12th of Rabi’ El Awel, Cairo’s confectionaries, streets, and markets fill…
Back-to-school in Egypt: what the season costs parents and what it’s worth to retailers
The back-to-school season is a USD 216 bn global market, an annual retail frenzy, and — for Egyptian parents —…
One in five workers runs on a disrupted body clock. The rest of us rarely think about what that costs
💡 The Long View is EnterpriseAM Weekend’s monthly space for the essay — a take on something worth sitting with.…