Your next customer journey may start in a chat window

In the latest episode of Access Tomorrow, Leila Serhan, Visa’s senior vice president and group country manager for North Africa, Levant and Pakistan, sits down with Fares Akkad, Meta’s managing director for the Middle East and Africa (MEA), to unpack what AI and messaging platforms are doing to small businesses, creators, and customer service across the region.

What’s on the agenda?

• AI in the hands of a small business: What happens when a small business suddenly has access to coding, design, and customer-support capabilities that once needed full teams;
• WhatsApp as the new shopfront: How everyday chat habits are becoming sales, CRM, and support channels;
• Creators as businesses: Why a young, video-first MEA audience is turning content into commerce.

Listen to the full episode of Access Tomorrow, presented by Visa, here.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)