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Back-to-school in Egypt: what the season costs parents and what it’s worth to retailers
The back-to-school season is a USD 216 bn global market, an annual retail frenzy, and — for Egyptian parents —…
Egypt’s North Coast has become a luxury retail battleground — is it actually worth it for the brands?
Wherever the wealthy concentrate seasonally rather than permanently, retail runs the same experiment — high-end luxury retail at seasonal destinations
Why do AI companies want you scared of their own product?
The AI industry has engineered the perfect fear-marketing machine: one product that simultaneously drives urgency in believers and numbness in…
Yalla Salhel
Entertainment sits at the heart of the strategy
The aeons-old offering: What kahk can teach us about product sustainability
🍪📈 Over the past few days, our kitchens have quietly witnessed the departure of basbousas, kunafas, and a slew of…
AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up
Many brands have fallen victim to the Sisyphus trap, but some still managed to stand out
Egypt’s billboard market is getting more expensive rather than significantly bigger
Real estate made up a 65% share of total market spend during the year
Media Republic move signals the end of the remote Saudi strategy with new regional hub in Riyadh
Media Republic is no stranger to the Kingdom, having been active in the country — albeit at a distance —…
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