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How online-to-offline strategies are reshaping retail
What looks like a business model is actually a marketing strategy to drive footfall
Multi-segment marketing: How to reach your customer base
Selecting the right target audience for promotional advertising one of the most important considerations for marketers
Brand authenticity is dead; long live brand authenticity
“When brands excel at the basics and use technology thoughtfully to build lovable, relevant narratives, they don’t need to chase…
Shock first, explain later — is this the future of marketing?
“Brands used to stand out by what they offered in terms of quality, color, taste, or price, [now] it’s all…
ETA’s Ahmed Youssef on tourism positioning after the GEM opening
How will the GEM fundamentally change the global marketing message of Egypt?
The rise of anti-AI marketing
Consumers actively avoid products advertising AI integration, especially for expensive or risky purchases
Coastal living beyond QR codes
Sahel is undergoing shifts that could push some vacationers to rethink the appeal of gated communities
The art of hype: How developers build the buzz around Sahel projects
Communities are built long before the very first unit is delivered
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