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AI + Innovation (MENA) 
Logistics (MENA) 
Agentic commerce could move USD 3-5 tn globally by 2030 — Egypt’s merchants are interested but largely unfamiliar with what it means
The next phase of e-commerce doesn’t involve you — an AI agent handles the search, comparison, and checkout
Back-to-school in Egypt: what the season costs parents and what it’s worth to retailers
The back-to-school season is a USD 216 bn global market, an annual retail frenzy, and — for Egyptian parents —…
Converted acquires Egyptian fashion platform Mitcha
“For me, the decision was about finding the right partner to scale what we built with Mitcha,” Mitcha Founder Hilda…
Flextock raises USD 12.6 mn, aiming to streamline MENA e-commerce logistics
The firm will use the proceeds to expand its operational footprint in Egypt and Saudi Arabia
Fresh capital for Nargis as Mubadala deepens Egypt play
Plus: Arcius wagers USD 150 mn on Mediterranean exploration
How online-to-offline strategies are reshaping retail
What looks like a business model is actually a marketing strategy to drive footfall
The guide to getting a good bargain
? If there’s anything every single person on the planet can agree on, it’s this: everyone likes a good bargain.…
Meet our founder of the week: Kenzz’s Ahmad Atef
We wanted to build an e-commerce platform that catered to the masses — local and entirely Egyptian
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