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Fraud is the symptom. The compromise came first
The fraudulent transaction is usually the last scene, not the opening act. Before money moves, credentials may already have been…
AI as your next marketing skill
AUC’s AI for Marketers program teaches marketing professionals to apply AI across the full marketing lifecycle. The program includes analyzing…
Virtual cards, without the integration maze
This month, Afghanistan’s HesabPay plans to launch up to 1 mn Visa cards through Visa Pay — scaling a virtual-card…
AI as your next marketing skill
AUC’s AI for Marketers program teaches marketing professionals to apply AI across the full marketing lifecycle. The program includes analyzing…
The card terminal is getting a serious rival: the phone
Of the world’s 1.3 bn unbanked adults, about 530 mn already carry a smartphone — putting part of the digital-access…
AI agents are entering the checkout flow. Visa is getting the payment layer ready
Tokenized transactions in Visa’s Central and Eastern Europe, Middle East, and Africa (CEMEA) region jumped from 26% in 2023 to…
Your next customer journey may start in a chat window
In the latest episode of Access Tomorrow, Leila Serhan, Visa’s senior vice president and group country manager for North Africa,…
Marketing strategy sets the direction: marketing management turns it into growth
The marketer’s role now begins well before execution and extends far beyond it. That wider mandate is what the Advanced…
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