Marketing strategy sets the direction: marketing management turns it into growth

The marketer’s role now begins well before execution and extends far beyond it. That wider mandate is what the Advanced Marketing Management Diploma at AUC Onsi Sawiris School of Business Executive Education has been training marketers for across 17 intakes and more than 350 alumni to date — professionals who now lead brands, portfolios, and go-to-market strategies across industries.

Across eight core courses, the diploma takes participants through four stages: analysis, strategy, execution, and evaluation. It also includes three self-study business acumen courses. Participants start with market context: how digital technology has changed the customer journey, and how external and internal audits help marketers assess competitors, customers, and their own capabilities. From there, they move into segmentation, targeting, and positioning choices.

Once the diagnosis is clear, the work turns to commercial decisions. Later courses focus on product, price, and channel strategy, then on measuring marketing performance against financial and non-financial benchmarks. That matters because marketing teams are increasingly expected to prove how marketing decisions affect performance — not just visibility, reach, or campaign activity.

For working professionals, structure matters. The one-year blended diploma combines live-online and on-campus sessions, with classes scheduled on Saturday mornings and Tuesday evenings. It is designed for middle and senior marketing managers, brand managers, strategic communication leads, marketing directors, and sales or business development managers moving into marketing roles. Participants who meet attendance and graduation requirements receive a Certificate of Completion from the school.

Applications are now open for the next cohort, which begins on 10 October 2026. Learn more about the program and apply before 20 September 2026 here.

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