The case against “bachelor’s degree required”

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WHAT WE’RE TRACKING TONIGHT

US strikes Iran for eighth day after troops killed in Jordan

Good afternoon, friends, and welcome back — the good news? It’s a shorter-than-usual workweek, with Thursday off. Tonight is the World Cup final: Spain vs. Argentina; Yamal vs. Messi. Halftime show, Trump on the pitch — the whole shebang. Before we dive into that, however, we’ve got a packed issue for you this afternoon. Today, we’re taking a look at the rise of skills-based hiring, how hiring managers can adapt their job postings, and whether skills can overtake degrees in Om El Donia. We also tune in to a brand new podcast that’s only three episodes old and already setting a high bar. That and more.

First things first, the news…

THE BIG STORY ABROAD-

🌐 It’s another afternoon dominated by escalating US and Iran tensions. The US carried out its eighth day of strikes on Iran after an Iranian attack left two US service members killed and another one missing in Jordan. The US targeted Iran’s Revolutionary Guard Corps (IRGC) in retaliation, as well as Iranian military coastal surveillance and air defence facilities. Authorities in Bahrain and Kuwait said they intercepted missiles, while Kuwait launched defenses against Iranian projectiles overnight. US President Donald Trump ordered military forces to launch new airstrikes to “degrade Iran’s ability to threaten commercial shipping in the Strait of Hormuz” and “swiftly punish” the IRGC for the Jordan attack.

^^Read more on: BBC, Bloomberg, CNBC, CNN, and Reuters.

MEANWHILE- Russia launched one of its biggest-ever ballistic missile attacks on Kyiv since the full-scale invasion more than four years ago, leaving at least one dead and 14 wounded, according to Ukrainian President Volodymyr Zelenskyy. The Ukrainian capital was hit with more than 40 missiles of different types in a raid that set buildings ablaze and damaged other major structures. Ukrainian air defenses shot down 18 missiles and intercepted 108 out of 125 attack drones.

^^Read more on: BBC, CNN, The Guardian, and Reuters.

IN OTHER NEWS- The US Marshals Service arrested polarizing social media influencers Andrew and Tristan Tate on charges of rape, bodily harm, and human trafficking in Miami, Florida. The UK’s Crown Prosecution Service is seeking their extradition for the charges allegedly committed between 2010 and 2017, following an investigation into offenses reported by seven victims in the original investigation and “four further victims” in the expanded charges, the Crown Prosecution Service said.

^^Read more on: CNBC, CNN, The Guardian, and Reuters.


The EnterpriseAM Egypt Forum is back — and this year, we’re giving the full day to the one question on every business leader’s mind: What does AI actually mean for your company, your people, and your own job?

Leaders in New York, London, Abu Dhabi, and Singapore are asking the same things, and nobody has built a playbook that works yet. We’re all figuring it out in real time — and for Egypt, the stakes are unusually high.

Egypt could leapfrog a generation on the back of this technology — or watch AI hollow out the industries and jobs we can’t afford to lose. The leaders who get literate early will be the ones who get to decide which road we take.

Every session on stage answers one question: “So, what do I actually do about it?”

Join us on 5 October in Cairo. Seats are limited, and attendance is by invitation only.

Request your invitation here.


** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Imported cars are facing stretched-out customs registration and lower priority for FX, even before a new tariff takes effect. While importers of finished cars are facing these informal challenges, parts and local-content importers are being waved through. A formal tariff on fully-built cars is coming separately by end-August;
  • Individual persons’ ins. policies worth EGP 10 mn or more now carry a mandatory credit check on the applicant under new risk-management standards from the Financial Regulatory Authority. The standards also require insurers to pull an applicant’s credit record when their income, occupation, premiums, or requested cover don’t add up, or where there’s doubt about the legitimacy of the application;
  • The Emerging Africa & Asia Infrastructure Fund committed a USD 30 mn senior secured corporate loan to Hassan Allam Utilities to help finance the Minya 1 GW solar and 660 MWh battery-storage system. Separately, the European Bank for Reconstruction and Development is weighing up to USD 170 mn in senior debt for the project, which carries a total price tag of USD 764 mn;
  • Telecom Egypt wants to keep its data center business in-house. The EGX-listed telco pulled the plug on its planned sale of a majority stake in its Regional Data Center Hub to Helios Investment Partners, the UK-based, Africa-focused PE firm. TE cited unmet conditions in the term sheet but gave no further details.

☀️ TOMORROW’S WEATHER- Cairo swelters under the summer heat this week, and tomorrow is no exception. The mercury is set to rise to a high of 39°C before dropping to a low of 25°C. Up on the North Coast, it’s more bearable with a high of 33°C and a low of 24°C, according to our favorite weather app.

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THE ENTERPRISE GUIDE

Skills-based hiring is reshaping how companies find talent — here’s how to rework your job postings to keep up

🧠 Are companies ditching university degrees as hiring requirements? A few years ago, a bachelor’s degree was a universal prerequisite for entering the job market — most postings opened with “bachelor’s degree required.” Today, the scene has shifted. Major global companies are redefining what competence looks like, with the ability to do the job mattering more than where or what you studied.

This doesn’t mean degrees are disappearing — but it does reflect a change in how candidates are evaluated, driven by the accelerating pace of technological change, the emergence of new roles that university curricula can’t keep up with, widening skills gaps across many sectors, and a growing desire among companies to access a broader talent pool that isn’t limited to degree holders.

In this week’s edition of The Enterprise Guide, we’re looking at the rise of skills-based hiring, how companies are putting it into practice, and what this shift means for jobseekers in Egypt.

Is Om El Donia’s job market making the same shift?

A university degree remains a core requirement in the vast majority of job postings across Egypt’s public sector and traditional private sector — though indicators are suggesting the early stages of a shift. Demand for traditional administrative roles has fallen by around 12%, while interest in alternative professional and technical career paths has risen by 45% in specific sectors including IT, digital content, and freelance work, according to a recent Capmas report.

Legislative barriers: Egypt’s Labor Law No. 14 of 2025 imposes a significant constraint on the concept of skills-based hiring: professional regulations and syndicates require a higher academic qualification as a mandatory condition for appointment in many fields. Both employers and employees can face penalties for practicing a profession without the appropriate license, drawing a hard line around a skills-based hiring philosophy in most regulated sectors.

How do companies assess skills outside traditional degrees?

#1- Micro-credentials: These are awarded after short training programs focused on a specific skill, offering a faster and more specialized alternative to a traditional degree. Companies like Microsoft, IBM, and Amazon issue digital badges that document the skills participants acquire — something that has strengthened employer confidence in this category of professional accreditation.

#2- Projects and practical experience: Work completed independently — through freelancing, volunteering, or contributing to open-source projects — remains among the strongest evidence of skill, because it reflects the candidate’s ability to apply what they’ve learned in a real working environment.

#3- Portfolio: A body of previous work is one of the most important ways to demonstrate competence, particularly in creative, technical, and media fields — allowing candidates to show real examples of what they’ve done rather than simply describing their skills on a CV.

#4- Pre-interview assignments: Many companies send candidates a task before the interview that reflects their thinking and the quality of their work — writing code, designing an interface, analyzing data, translating an article, or producing a piece of content — allowing the company to assess actual ability independent of academic credentials. Worth noting: there’s a meaningful line between a reasonably short assignment and a complete project under the guise of evaluation, which in many cases amounts to companies taking advantage of candidates’ desire to get hired.

How to attract the right skills

If your company is moving toward skills-based hiring, there are steps you can take when writing a job posting to attract the right candidates and reflect the skills actually needed, rather than focusing solely on academic qualifications.

#1- Lead with the skill: Instead of writing — for example — “bachelor’s degree in computer science required,” describe what’s actually needed: the ability to build an interactive data dashboard, manage digital marketing campaigns, or analyze data using Python. This opens the door to candidates who developed those skills through study, work, or self-learning.

#2- Be specific about the tasks: Don’t stop at describing general responsibilities — spell out what you expect the person to actually do after they’re hired: improving customer experience, increasing sales, developing a specific product, using AI tools. That specificity helps candidates self-assess their fit before applying.

#3- Align the posting with how you’ll evaluate: Skills-based hiring isn’t just about rewording a job ad — it extends to how you assess candidates. Use practical tests or short tasks that directly measure the skills listed in the posting, so your selection criteria are tied to actual performance.

Who’s doing it

Google has moved in recent years toward reducing its reliance on a university degree as a core hiring requirement, placing greater emphasis on skills and practical experience when evaluating candidates. It now hires significant numbers of people without degrees, drawing on programs like Google Career Certificates, which qualify candidates in areas including data analytics, IT support, and project management.

Microsoft has built a hiring culture centered on measurable skills and continuous learning, placing greater weight on a candidate’s ability to acquire new skills and adapt to technological change rather than their academic credentials. It has also expanded its professional training and certification pathways to help candidates demonstrate competence across technical fields.

Apple has taken a similar approach, reducing the degree requirement across a number of roles and moving toward evaluating candidates on the basis of practical skills and problem-solving ability rather than academic qualification alone.

Thmanyah, as a regional example, is a Saudi media and content company that states explicitly on its careers website that it does not require years of experience nor specific degrees — its selection criteria center on problem-solving ability and initiative over specialization or credentials.

More broadly, this shift hasn’t been limited to tech companies. Bank of America, Delta Air Lines, and Walmart have all joined the list — placing greater weight on skills and practical experience in hiring for roles across banking, retail, and aviation. That said, this shift applies most readily to technology, finance, retail, aviation, media, and the arts. In regulated fields — med., law, engineering — the degree and professional license remain non-negotiable.

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Ears to the Ground

Wodcast is a new podcast that takes the words shaping our lives apart — one brilliant guest at a time

👂 What do our words mean? Wodcast — Word of the Day Podcast — is a new biweekly podcast hosted by Benjamin Aston and Mabel Evans, and it does exactly what it says on the tin: dissects the words that shape our lives, cultures, and futures — with guests like authors Stephen Fry and Elif Shafak, and rap star Hak Baker along for the ride. Less than two weeks old, three episodes out, topics so far covering empathy, romance, and faith.

What to expect: The format is conversational and unhurried, built around long-form dialogue with guests who clearly have something to say and are given the space to say it. This is not a podcast for commuters in a hurry; it’s one for a long walk, a slow morning, or an afternoon with nowhere to be.

Shafak under the spotlight: The debut episode features British-Turkish author Elif Shafak — of The Bastard of Istanbul, The Forty Rules of Love, and Honour fame — in a wide-ranging conversation on storytelling, writing, and spirituality. It’s a wholesome and deep listen that sets a high bar for everything that follows.

What we liked: Shafak, as ever (we’re potentially biased given our love for the author), is the main event — a masterful storyteller who is just as compelling to listen to as she is to read. Getting inside her process, her worldview, and what drives her proves a true pleasure, and the hosts match her well. Aston and Evans come across as visibly and genuinely curious — questions feel personal rather than prepared, and the result is a conversation that earns its intimacy.

What we didn’t like: The opening stretches of the debut episode are a touch awkward, the hosts still finding their footing alongside a guest of Shafak’s stature. They get there quickly, and the conversation loosens into something natural — but it’s a slightly bumpy start. The pace throughout is also deliberately slow, which is either a feature or a bug depending on what you’re after. If you want something to jolt you awake, look elsewhere.

The verdict: A deeply human podcast that explores the words and ideas that make us who we are — at a time, it’s fair to say, when we could use the reminder. Brilliant for writers and storytellers, but really for anyone who believes language matters. Early days, but Wodcast is one to watch.

WHERE TO LISTEN- Tune in on Apple Podcasts | Spotify | YouTube | Anghami.

4

Sports

Spain face Argentina in the World Cup final as England beat France in the most goal-filled match of the tournament

⚽ Tonight, the World Cup — arguably the most controversial in years — is coming to an end. Spain face Argentina in the final at the New York New Jersey Stadium tonight at 10pm, with the action broadcast live on all beIN Sports channels.

It’s the first World Cup final these two nations have ever played against one another: the defending champions vs the reigning European champions; Yamal vs. Messi. In terms of World Cup track records, Spain took home their only trophy in 2010, whereas Argentina are chasing a back-to-back after securing the cup in Qatar in 2022.

AND- For the first time in the tournament’s history, there will be a Super Bowl-style halftime show with Shakira, Madonna, Justin Bieber, and more performing. US President Donald Trump himself will be on the pitch to present the trophy.

So, who’s got this in the bag? Spain have been the most complete team in the tournament from start to finish — seven matches, conceding just once in the knockout rounds, securing victories with clinical efficiency while Yamal, Oyarzabal, and Dani Olmo have dazzled.

Argentina? Well, they survived… narrowly on several occasions. They came from behind to beat Egypt, Cape Verde, and England in the knockout rounds — the only team since Croatia in 2018 to reach a final without leading in the 90th minute of a single knockout match.

🥅 ICYMI-

To the shock of everyone, yesterday’s third-place match was, somehow, the most entertaining game of the tournament. England beat France 6-4 in Miami — 10 goals in 90+ minutes, a match that produced more goals than any other at the 2026 World Cup.

England raced into a lead through Declan Rice, Ezri Konsa, and two first-half goals from Bukayo Saka — who finished the match with a hat-trick, adding a penalty in the 87th minute for his third. France clawed back with Mbappé scoring twice, and Barcola and Dembélé scoring as well. Bellingham then secured third place for England eight minutes into stoppage time — a chaotic ending to the most chaotic match of the tournament.

Mbappé ended on 10 goals for the tournament, surpassing Messi’s all-time career World Cup goals record of 21 to finish on 22. England claimed third place for the first time since 1966. Bellingham finished as the tournament’s standout midfielder: seven goals, the most by any midfielder in World Cup history, breaking James Rodríguez’s record of six set at Brazil 2014, and the most by any Englishman at a single World Cup, eclipsing Lineker and Kane’s shared record of six. Bellingham could have easily ended with eight goals, but chose to forgo a penalty, giving it to Saka instead.

**Don’t miss out on the fierce competition in the EnterpriseAM Fantasy World Cup — click on this link or use the code 2CUFGASD to join.

This publication is proudly sponsored by

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Mark Your Calendar

Tablet El Sitt take over Madinaty’s Boom Room this Tuesday

🎶 Up for a night of Egyptian folk music? Tablet El Sitt are bringing their signature sound to Boom Room in Madinaty on Tuesday, 21 July, for an evening of nostalgic performances and serenading melodies. If you’re looking to break up your week with a lively show, head to TicketsMarché to secure your tickets. The show starts at 8pm.

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GO WITH THE FLOW

What the markets are doing on 19 July 2026

The EGX30 fell 0.7% at today’s close on turnover of EGP 10.6 bn (17.2% above the 90-day average). Local investors were the sole net buyers. The index is up 25.7% YTD.

In the green: Beltone Holding (+2.9%), Valmore Holding-EGP (+2.7%), and Egypt Aluminum (+2.7%).

In the red: Raya Holding (-2.5%), Edita (-2.0%), and Juhayna (-1.9%).


🗓️ JULY

6-20 July (Monday-Monday): Bibliotheca Alexandrina International Book Fair.

7-24 July (Tuesday-Friday): Khayal Mareed Play at Theatro Arkan.

19 July (Sunday): The Stadium at Playa Strip by G Developments.

19 July (Sunday): World Cup Final at the New York New Jersey Stadium.

21 July (Tuesday): Tablet El Sitt at Boom Room, Madinaty.

21 July (Tuesday): WKND CMDY at CJC 610.

23 July (Thursday): July 23rd Revolution 1952.

23 July (Thursday): Honey Drop Vol.3 Ft. Disco Misr at Beachouse One, Seashell.

23 July (Thursday): Marwan Pablo & Lege-Cy at Porto Golf.

23 July (Thursday): Ahmed Hassan: The Special 1 at Teatro 90.

23 July (Thursday): Ali El Haggar at Sayed Darwish Theatre, Alexandria.

24 July (Friday): Medhat Saleh at Premiere Show, Porto Golf.

24 July (Friday): Tamer Ashour at Tiatro Romano, Marina 2, Al Alamein.

24 July (Friday): Ramy Sabry at Cocoon Beach, Sidi Abdel Rahman.

24 July (Friday): Ruby Sunset Live Concert at Amarai Beach.

24 July (Friday): Adriatique at the North Coast.

27 July (Monday): Saad El Oud at Open Air Theater, Cairo Opera House.

29 July (Wednesday): Ali El Haggar at El Sawy Culturewheel, Zamalek.

30 July (Thursday): Medhat Saleh at Sayed Darwish Theatre, Alexandria.

30-31 July (Thursday-Friday): Garage Sale at Darb 15, Maadi.

31 July (Friday): Disco Misr and Lino Cheikho at The Smokery Beach, Bianchi.

31 July (Friday): Localine Vol.3: Sharmoofers at Masyaf, Ras El Hekma.

31 July (Friday): Reda El Bahrawy, Rahma Mohsen, and Ahmed Sheba at Tiatro Romano, Marina 2, Al Alamein.

31 July (Friday): Shorelines Festival at Almaza Bay.

AUGUST

1 August (Saturday): El Leila El Kebeera at Theatro Arkan.

1 August (Saturday): Omar El Gamal Vol.66 at Teatro 90.

4 August (Tuesday): Amr Selim at Open Air Theater, Cairo Opera House.

6 August (Thursday): Cairo Comedy Club at Teatro 90.

6 August (Thursday): Hamada Helal at Premiere Show, Golf Porto.

6 August (Thursday): Amr Selim at Sayed Darwish Theatre, Alexandria.

6 August (Thursday): Massar Egbari at Bibliotheca Alexandrina.

6 August (Thursday): Deep House Bible at North Coast.

6-15 August (Thursday-Saturday): The Garden Market at Lakeyard, Hacienda Bay, North Coast.

7 August (Friday): Salah El Daly - Stand Up Comedy Show at Teatro 90.

7 August (Friday): Ali El Haggar at Bibliotheca Alexandrina.

7 August (Friday): Ismailia Mango Festival.

7 August (Friday): Sherine at Porto Golf, Al Alamein City.

7 August (Friday): Cairokee Ft. Disco Misr at D-Bay, North Coast.

8 August (Saturday): Boosh Bshasha Stand-up Comedy Show at Teatro 90.

10-11 August (Monday-Tuesday): Mohamed Helmy Standup at Bibliotheca Alexandrina.

13 August (Thursday): Hisham Abbas at Premiere Show, Golf Porto.

14 August (Friday): Mohamed Ramadan at Porto Golf, Al Alamein City.

14 August (Friday): Nawal El Zoghby and Wael Jassar at Tiatro Romano, Marina 2, Al Alamein.

16-17 August (Sunday-Monday): Omar Khairat at Bibliotheca Alexandrina.

20 August (Thursday): Mohamed Fouad at Premiere Show, Golf Porto.

20 August (Thursday): Hisham Abbas at Bibliotheca Alexandrina.

21 August (Friday): Black Coffee at Cubix North Coast.

21 August (Friday): Ruby and Rami Aiash at Tiatro Romano, Marina 2, Al Alamein.

21 August (Friday): Autostrad at Bibliotheca Alexandrina.

22 August (Saturday): Wust El Balad at Bibliotheca Alexandrina.

23 August (Sunday): Autostrad at El Sawy Culturewheel, Zamalek.

25 August (Tuesday): Prophet Muhammad’s Birthday.

27 August (Thursday): Jadal at Bibliotheca Alexandrina.

28 August (Friday): Amal Maher at Premiere Show, Golf Porto.

29 August (Saturday): Jadal at El Sawy Culturewheel, Nile University, Sheikh Zayed.

30 August (Sunday): Tamer Ashour at Bibliotheca Alexandrina.

SEPTEMBER

4 September (Friday): Ehab Tawfik at Premiere Show, Golf Porto.

26 September (Saturday): John Achkar’s Feena Nehke at Theatro Arkan.

OCTOBER

1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.

6 October (Tuesday): Armed Forces Day.

15-23 October (Thursday-Friday): El Gouna Film Festival.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

28-31 October (Wednesday-Saturday): Egypt’s Cheese Festival at Al Horreya Garden, Zamalek.

NOVEMBER

5 November (Thursday): Gala De Danza at the Grand Egyptian Museum.

11-20 November (Wednesday-Friday): Cairo International Film Festival.

19-28 November (Thursday-Saturday): Cairo Design Week.

28 November (Saturday): Shakira at the Pyramids of Giza.

DECEMBER

11-12 December (Friday-Saturday): The Marakez Pyramids Half Marathon at the Pyramids of Giza.

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