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Nevera Egypt for Sustainable Development plans to launch an integrated media city in west Cairo, driving a broader government-backed initiative to transform the area surrounding the Pyramids Plateau into a multi-mn-sqm hub for tourism, hospitality, real estate, logistics, and commercial activities, according to three government sources who spoke to EnterpriseAM. An investment ticket was not disclosed.
Who’s behind it? Nevera Egypt is developing the project with capital contributions from the Tahya Misr Fund, the New Capital, the New Urban Communities Authority, and private-sector partners.
The project envisions a three-tier media ecosystem — a 1 mn+ sqm global hub for international brands, intellectual property, and tech-creative investments; a regional hub of up to 700k sqm; and a national center of up to 250k sqm for local producers. It also allocates 400k sqm to a dedicated media studio zone, complemented by an additional 800k sqm for support services.
On the tourism and hospitality front, the project will court international brands to boost Greater Cairo’s hotel room capacity by constructing 18 hotels, spanning around 5k hotel keys — the long-term plan includes roughly 15k hotel apartments. It will also house 60k residential units.
There’s more: The development sets aside 2.5 mn sqm for public, logistics, and administrative services, alongside around 980k sqm for commercial and administrative buildings. Nearly 1.2 mn sqm are dedicated to entertainment and educational projects. It also aims to establish centers for traditional crafts and cultural activities.
The bigger urban picture: The vision for the development aligns with broader redevelopment efforts for the Nazlet Al Siman area and El Mansouria, linking them to hotspots like the Grand Egyptian Museum and the Pyramids Plateau via new infrastructure — this also connects to the nearby Sphinx International Airport.
More love for Giza: Orascom Pyramids Entertainment (OPE) plans to pour EGP 500 mn into the Giza Plateau next year, focusing on service quality, infrastructure, F&B, and cultural events. OPE expects the area’s revenues to reach EGP 3-3.5 bn this year, fueled by 20-25% annual growth, and targets 5 mn visitors next year.
