How Hisham Kharma found his sound

1

WHAT WE’RE TRACKING TONIGHT

Trump threatens Iran’s power plants and bridges unless Tehran comes to the table

Good afternoon, friends, and almost there — just one more day until the weekend. Today’s issue offers a change of pace: we sit down with Egyptian composer Hisham Kharma, who has spent two decades building something that doesn’t fit neatly into any label. We also dissect a book that shows the mercurial nature of fame and break down the latest World Cup happenings ahead of tonight’s Argentina vs. England headliner.

But first, the news…

THE BIG STORY ABROAD-

🌐 Still getting plenty of ink for the fourth consecutive day is the continued conflict between the US and Iran. The US launched another series of strikes against Iran this morning, following four consecutive nights of tit-for-tat strikes and Iranian strikes on US military assets in Bahrain, Kuwait, and Jordan earlier today.

This comes hot on the heels of US President Donald Trump’s statements to Fox News that American strikes will move to Iran’s power plants and bridges next week unless Tehran returns to the negotiations table. Iran’s Foreign Ministry has called the ongoing strikes a “flagrant violation” of the UN Charter, and Tehran is now warning it could block additional shipping lanes beyond Hormuz. Earlier, pressure from Gulf states prompted Trump to walk back his proposed 20% fee on cargoes transiting the strait.

^^Read more on: CNN, BBC, Reuters, and The Guardian.

IN THE BUSINESS PRESS- Fintech giant PayPal’s shares jumped about 18% in pre-market trading today, following news about Stripe and private equity firm Advent International making a joint offer to buy PayPal for USD 60.50 per share — a bid that would value the fintech pioneer at more than USD 53 bn, according to Reuters. The offer, a 28% premium to PayPal’s Tuesday close, is backed by roughly USD 50 bn in committed bank financing, with Stripe and Advent proposing to jointly own the company rather than split it up.

^^Read more on: Reuters and Business Insider.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Parliament gave final approval on Tuesday to the draft law reorganizing Mostakbal Misr following two days of floor debate. The law transfers supervision of the authority from the Defense Ministry, placing it under the direct oversight of the presidency;
  • The government is set to pay foreign oil firms nearly USD 240 mn a month under a new mechanism designed to prevent another buildup of arrears. The move is part of a broader push to stay current on energy-sector dues;
  • Cairo-based last-mile delivery and fulfillment firm Mylerz tapped its shareholders for more than EGP 100 mn in fresh debt and equity. The raise is mostly equity, with a smaller debt component, and will go primarily toward shoring up the balance sheet, funding working capital, and supporting infrastructure growth at home.

☀️ TOMORROW’S WEATHER- Summer is summering tomorrow, with temperatures in Cairo set for a high of 36°C before cooling down to a reasonable low of 24°C. Up in the North Coast, expect a cooler high of 31°C and a low of 24°C, according to our favorite weather app.

2

AFTER HOURS: SCENE

Hisham Kharma on labels and legacy

🎶 Hisham Kharma doesn’t think in labels — not musical ones, not cultural ones, and evidently not career ones. The Egyptian composer and musician has spent nearly two decades building a catalogue that spans orchestral performances, television scores, and international collaborations, work that just earned him the Creative Fusionist award at the 2026 Niche Awards in Italy for his album Ufuq. Kharma was also honored at the Ebdaa Qadroon festival by Youth and Sports Minister Gohar Nabil for his work supporting talented individuals with disabilities, recognition that reflects a career built as much around who he collaborates with as what he composes.

EnterpriseAM sat down with Hisham Kharma LinkedIn to talk about the path from a childhood keyboard to Cairo, Miami, and Dubai, why he erased his own debut album four times before he found his sound, and what’s changed recently in how he defines success.

Chasing a global sound without losing the Egyptian identity

Kharma’s career — one that spans orchestral performances, television scores, international collaborations, and humanitarian initiatives — is less about collecting milestones than about connecting worlds that rarely share the same stage. His own journey started long before sold-out concerts and scoring television dramas. Music first entered his life at the age of nine, when his family bought him a keyboard.

What began as a childhood hobby quietly grew into something much bigger, even if it took years for him to realize it. “Any artist has a sound, and this sound is a journey that you build; it doesn’t just come overnight,” Kharma tells EnterpriseAM. “It’s a journey with challenges, success, travel, and everything in between,” he adds.

That same journey took him from Cairo to Miami, Hamburg, and Dubai, each city quietly leaving fingerprints on the music he would eventually create. Studying computer science at the American University in Cairo eventually gave way to a master’s degree in art direction in Miami, where exposure to the city’s melting pot of Latin music, street performers, galleries, and creative communities expanded his musical vocabulary far beyond what he had grown up listening to. Rather than imitate the sounds he encountered, they sharpened a different ambition altogether. “I wanted to make productions that have a global sound but inject our own sounds into them,” he says. “That way it becomes easier to introduce people abroad to our musical identity.”

Learning how to find his signature sound

That approach has since become his signature. The oud and nay sit comfortably alongside electronic production. Orchestral arrangements meet cinematic textures. Traditional Middle Eastern melodies coexist with lounge, ambient, funk, and contemporary world music without feeling forced into the same room. Ironically, finding that signature required years of deliberately throwing work away. Like many young composers, Kharma found himself heavily influenced by artists he admired. The challenge wasn’t learning from them. It was learning when to stop sounding like them. “I erased my first album four or five times because I was deeply influenced by other people,” he recalls. “It takes time until you reach a point where you say, ‘No, I want to have my own sound.’”

Today, he laughs that audiences often recognize his music before seeing his name in the credits — a compliment that once would have worried him. “At first, I was afraid people would think I was repeating myself,” he tells us. “But then I realized that’s the identity of any artist. There’s nothing more beautiful than having your own sound.”

Curiously, one of the biggest turning points in Kharma’s career happened while he was sitting in the audience rather than on stage. He was living in Dubai at the time, working as an executive creative director for a leading advertising agency. By most conventional standards, life was going exactly according to plan. The career was stable. The salary was enviable. The position was prestigious. Something still felt missing. A friend offered him an extra VIP ticket to a Yanni concert; he accepted, and the rest was history.

“When I saw an international artist connecting through music with people from all over the world, that was the moment I knew,” he muses. “‘This is what I want to do.’” Leaving behind a successful executive career to pursue music full-time wasn’t exactly a decision everyone around him celebrated. Walking away from stability in post-revolution Egypt while raising a family required a leap of faith few would willingly take.

Then came another full-circle moment. Only a year later, Sony Music invited him to represent Egypt on its Arabesque compilation alongside Yanni himself. “For me, it felt like a sign from God saying, ‘Keep going.’”

On scoring someone else’s story

That willingness to leap into unfamiliar territory continues to define how Kharma approaches composition today. His own albums are personal, built around emotional landscapes he hopes listeners will inhabit in their own way. Film and television scoring, on the other hand, demands an entirely different mindset. “When I’m making my own album, I’m responsible for the entire vision,” he explains. “When I’m scoring a film or series, my role is to help tell a story through a director's vision instead.” Rather than seeing collaboration as creative compromise, he treats it as creative expansion. Working on productions like Suits Arabia meant immersing himself in entirely new musical textures that eventually found their way back into his own work. Every project, he says, becomes another lesson.

Perhaps unsurprisingly for someone who has spent his career blending musical traditions, Kharma speaks about collaboration less as a professional exercise and more as a philosophical one. “I hate labels,” he says simply. Whether those labels are nationality, religion, or background hardly matters to him. Music, in his eyes, remains one of the few languages capable of bypassing them altogether. “The beauty of music is that it’s a universal language. It’s very easy to convey messages of unity through it.”

Kharma beyond music

That philosophy extends well beyond the concert hall. Over the years, Kharma has become deeply involved with both Helm and Ahl Masr foundations, both of which are relationships that began through creative collaboration before evolving into long-term commitments. His work with Ahl Masr, dedicated to supporting burn survivors, started with composing a campaign song before growing into his role as Humanity Burnfree Ambassador. For Kharma, the campaign represented exactly what art should strive to do: communicate difficult truths without losing sight of humanity.

Helm struck a similarly personal chord. Originally introduced to the organization through its work promoting employment windows for persons with disabilities, he quickly found himself drawn to a much broader vision — one that approached inclusion through arts, sport, music, creativity, and culture rather than simply policy.

That idea — that perspective matters more than appearance — runs through much of Kharma’s thinking, both as an artist and as a person. It also explains why audiences often describe his concerts less as performances and more as experiences. “People enter my world, but then they translate it in their own way,” he says. Some listeners tell him his music helped them through chemotherapy. Some studied to it. Others simply found somewhere to escape for a while. Those stories matter to him far more than streaming numbers ever could.

Does the art define the artist?

If there’s one thing that has shifted recently, however, it’s how he defines success itself. Ask him today how he hopes to be remembered, and his answer is noticeably different from what it might have been only months ago. “Six months ago, I would’ve answered differently,” he admits. “Now I’ve realized I just want to be human.” It’s a deceptively simple statement from someone who wears more hats than most creatives could comfortably juggle: composer, performer, creative director, entrepreneur, mentor, humanitarian. Yet perhaps that’s precisely the point.

What’s next for the Egyptian artist: Kharma is quietly working on a new project related to the Pyramids of Giza, details of which he’s keeping close for now.

3

Under the Lamplight

Fame, big dreams, and dark comedy in Sydney Rende’s I Could Be Famous

💡 In American writer Sydney Rende’s debut short story collection I Could Be Famous: Stories, the fantasy of fame takes center stage as a cast of desperately fame-hungry, self-absorbed characters lays bare the absurdity of modern celebrity culture, all set against a heightened version of contemporary LA. From the mundane to the outrageous, Rende delivers a biting, darkly comic, and satisfyingly exaggerated portrait of the spectacle of trying to make it big.

What to expect: Across 11 short stories, each no longer than 30 pages, Rende weaves a loosely interconnected storyline led by a rotating group of different female narrators. Threaded throughout the collection is the presence of fictional actor and celebrity Arlo Banks, a character who appears to be loosely inspired by Armie Hammer, tormented by increasingly ridiculous cannibalism rumors. From social media popularity to reality TV clout, some stories will leave you genuinely stunned, while others lean into hyperbole and satire to expose the more subtle anxieties of living such a life. The abrupt endings won’t be for everyone — but they absolutely worked for us.

What we liked: Desperate and disturbingly honest, Rende’s characters expose the brutal pursuit of recognition, equally self-induced and driven by societal pressure. The characters and their stories felt strangely relatable — the overthinking, the common relationship tensions, and the all-so-familiar self-related troubles. It was all unnervingly vulnerable, with candid narrators that often felt easy to root for and sometimes, even more unnervingly, easy to question. Rende’s storytelling is brisk and addictive, striking the perfect balance between wild plots, sharp dialogue, and painfully honest introspection.

The verdict: Rende’s I Could Be Famous is ideal for the in-between moments: immersive enough to keep you hooked, yet light enough to make for a short, thrilling escape. If you’re looking for a fast-paced collection that leans into the darkly absurd while poking fun at the frivolities of celebrity culture, it’s well worth adding to your summer reading list.

WHERE TO GET IT- You can find the eBook on Kindle and Kobo.

4

Sports

Argentina face England tonight for a place in the World Cup final

⚽ Can the Three Lions book their place in the final? Tonight’s second World Cup semi-final gets underway at Atlanta Stadium, where defending champions Argentina face England at 10pm for a place in Sunday’s final against Spain at the New York New Jersey Stadium. It’s the first meeting between the two sides at a World Cup since 2002, when a David Beckham penalty settled it.

Argentina are counting on captain Lionel Messi, who has never faced England but leads the tournament’s scoring charts with eight goals, having steered his side through an eventful knockout run: a 3-2 victory over Cape Verde, a 3-2 comeback against Egypt, and a 3-1 extra-time victory over Switzerland.

England, meanwhile, are chasing their first World Cup final appearance since they lifted the trophy in 1966. Jude Bellingham is the driving force, having scored braces against both Mexico and Norway to become the first player to score in consecutive knockout rounds since Diego Maradona in 1986. Harry Kane matches him with six tournament goals.

WHERE TO WATCH- beIN Sports Max 1.

🥅 ICYMI-

La Roja are through to the final. Spain secured their place with a comfortable 2-0 victory over France yesterday, in a match that showcased Spain at their most commanding and France at their most toothless. Mikel Oyarzabal opened from the penalty spot before Pedro Burro doubled the lead in the 58th minute. Spain’s defensive record remains the tournament’s standout: one goal conceded in six matches, with their backline nullifying France’s attack of Mbappe, Olise, Dembele, and Doue.

France’s attempt to become the first side to reach three consecutive World Cup finals is over. They move to next Saturday’s third-place play-off, which will be Didier Deschamps’ last match in charge. Spain, meanwhile, are chasing a second world title — 16 years after their only previous final appearance, at the 2010 World Cup.

**Don’t miss out on the fierce competition in the EnterpriseAM Fantasy World Cup — click on this link or use the code 2CUFGASD to join.

This publication is proudly sponsored by

5

Mark Your Calendar

Mohamed Ramadan takes over Porto Golf this August

🎤 Number 1 is heading to Sahel. On Friday, 14 August, Mohamed Ramadan is taking over the Porto Golf Summer Festival in Alamein City. The iconic singer is bringing his signature high-energy, crowd-favorite hits and an unforgettable sing-along summer night. The concert kicks off at 10pm — early-bird tickets are now live on Ticketsmarché.

6

GO WITH THE FLOW

What the markets are doing on 15 July 2026

The EGX30 rose 0.5% at today’s close on turnover of EGP 11.8 bn (33.3% above the 90-day average). Local investors were the sole net buyers. The index is up 25.7% YTD.

In the green: Heliopolis Housing (+5.3%), GB Corp (+4.3%), and Palm Hills Developments (+3.4%).

In the red: Kima (-2.1%), AMOC (-2.0%), and Raya Holding (-2.0%).


🗓️ JULY

6-20 July (Monday-Monday): Bibliotheca Alexandrina International Book Fair.

7-24 July (Tuesday-Friday): Khayal Mareed Play at Theatro Arkan.

15 July (Wednesday): The Stadium at Playa Strip by G Developments.

15-17 July (Wednesday-Friday): El Sahel El Sherir at Porto Theater, Marina El Alamein.

17 July (Friday): Tamer Ashour at Cocoon Beach, Sidi Abdel Rahman.

17 July (Friday): Al Shami and Mohamed Fadl Shaker at Tiatro Romano, Marina 2, Al Alamein.

17 July (Friday): Cairo Runners 10k Race at North Square Mall, New Alamein.

19 July (Sunday): World Cup Final at the New York New Jersey Stadium.

21 July (Tuesday): Tablet El Sitt at Boom Room, Madinaty.

23 July (Thursday): July 23rd Revolution 1952.

23 July (Thursday): Honey Drop Vol.3 Ft. Disco Misr at Beachouse One, Seashell.

23 July (Thursday): Marwan Pablo & Lege-Cy at Porto Golf.

23 July (Thursday): Ahmed Hassan: The Special 1 at Teatro 90.

24 July (Friday): Tamer Ashour at Tiatro Romano, Marina 2, Al Alamein.

24 July (Friday): Ramy Sabry at Cocoon Beach, Sidi Abdel Rahman.

24 July (Friday): Ruby Sunset Live Concert at Amarai Beach.

24 July (Friday): Adriatique at the North Coast.

27 July (Monday): Saad El Oud at Open Air Theater, Cairo Opera House.

29 July (Wednesday): Ali El Haggar at El Sawy Culturewheel, Zamalek.

31 July (Friday): Localine Vol.3: Sharmoofers at Masyaf, Ras El Hekma.

31 July (Friday): Reda El Bahrawy, Rahma Mohsen, and Ahmed Sheba at Tiatro Romano, Marina 2, Al Alamein.

31 July (Friday): Shorelines Festival at Almaza Bay.

AUGUST

1 August (Saturday): El Leila El Kebeera at Theatro Arkan.

4 August (Tuesday): Amr Selim at Open Air Theater, Cairo Opera House.

6 August (Thursday): Massar Egbari at Bibliotheca Alexandrina.

6 August (Thursday): Deep House Bible at North Coast.

7 August (Friday): Ali El Haggar at Bibliotheca Alexandrina.

7 August (Friday): Ismailia Mango Festival.

6-15 August (Thursday-Saturday): The Garden Market at Lakeyard, Hacienda Bay, North Coast.

7 August (Friday): Sherine at Porto Golf, Al Alamein City.

7 August (Friday): Cairokee Ft. Disco Misr at D-Bay, North Coast.

8 August (Saturday): Boosh Bshasha Stand-up Comedy Show at Teatro 90.

10-11 August (Monday-Tuesday): Mohamed Helmy Standup at Bibliotheca Alexandrina.

14 August (Friday): Mohamed Ramadan at Porto Golf, Al Alamein City.

14 August (Friday): Nawal El Zoghby and Wael Jassar at Tiatro Romano, Marina 2, Al Alamein.

16-17 August (Sunday-Monday): Omar Khairat at Bibliotheca Alexandrina.

20 August (Thursday): Hisham Abbas at Bibliotheca Alexandrina.

21 August (Friday): Black Coffee at Cubix North Coast.

21 August (Friday): Ruby and Rami Aiash at Tiatro Romano, Marina 2, Al Alamein.

21 August (Friday): Autostrad at Bibliotheca Alexandrina.

22 August (Saturday): Wust El Balad at Bibliotheca Alexandrina.

23 August (Sunday): Autostrad at El Sawy Culturewheel, Zamalek.

25 August (Tuesday): Prophet Muhammad’s Birthday.

27 August (Thursday): Jadal at Bibliotheca Alexandrina.

29 August (Saturday): Jadal at El Sawy Culturewheel, Nile University, Sheikh Zayed.

30 August (Sunday): Tamer Ashour at Bibliotheca Alexandrina.

SEPTEMBER

26 September (Saturday): John Achkar’s Feena Nehke at Theatro Arkan.

OCTOBER

1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.

6 October (Tuesday): Armed Forces Day.

15-23 October (Thursday-Friday): El Gouna Film Festival.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

28-31 October (Wednesday-Saturday): Egypt’s Cheese Festival at Al Horreya Garden, Zamalek.

NOVEMBER

5 November (Thursday): Gala De Danza at the Grand Egyptian Museum.

11-20 November (Wednesday-Friday): Cairo International Film Festival.

19-28 November (Thursday-Saturday): Cairo Design Week.

28 November (Saturday): Shakira at the Pyramids of Giza.

DECEMBER

11-12 December (Friday-Saturday): The Marakez Pyramids Half Marathon at the Pyramids of Giza.

Now Playing
Now Playing
00:00
00:00