AI can help Egyptians shop — Checkout needs proof

Egyptian shoppers are already using AI before they buy. Visa’s Stay Secure 2026 study found that 91% of consumers in Egypt have used AI tools while shopping, whether to compare prices, find gift ideas, or check reviews or product ratings. The appeal is clear: 97% say new technologies, including AI-powered tools, are making online shopping faster and easier.

That comfort drops when AI moves closer to payment. Only 38% trust AI agents to complete checkout on their behalf. For banks, merchants, payment providers, and brands, the gap matters because choosing what to buy and authorizing a payment require different levels of confidence.

Checkout is where reassurance needs to become visible. Shoppers need to know that the payment experience is secure, familiar, and able to alert them when something looks suspicious. As AI plays a bigger role in shopping, the payment step will need to work harder to earn confidence.

AI can also support fraud protection. The study found that 63% feel AI has made scams easier to recognize today, while 88% believe AI will play a critical role in protecting consumers from fraud in the future.

The challenge is clear: AI can make shopping faster and easier, but checkout still needs to earn trust.