BasharSoft leads USD 400k seed round for Brainsmingle

Local AI-driven professional networking platform Brainsmingle secured a USD 400k seed investment from BasharSoft Group — the company behind recruitment platform Wuzzuf — according to a press release (pdf).

About Brainsmingle: The platform aims to consolidate a fragmented networking market across software platforms like Zoom, Calendly, and LinkedIn. Serving as a unified hub for experts, universities, and organizations, it has built a footprint spanning more than 90 countries, the release showed.

IN CONTEXT- This investment fits BasharSoft’s broader goal of regional tech consolidation, following its Saudi Arabia launch last year. Already operating job platforms Wuzzuf and Forasna with a combined user base of over 9 mn, the firm is building an end-to-end talent and network infrastructure.

REMEMBER- The transaction marks BasharSoft’s first capital deployment since its acquisitionof consultancy firm iCareer last year. The company is also preparing for a potential IPO within the next two to three years.