Nearly half of Egyptian SMEs with Facebook pages don’t use that present to generate revenue

Nearly half of Egypt’s small and medium businesses with a Facebook presence aren’t generating revenues from their FB pages, according to a recent survey by Facebook, the World Bank and the OECD. The survey showed that only 57% of these SMBs are “operational or engaging in any revenue-generating activities” online. As many as 73% of the operational SMBs expect sales to be lower this year than in 2019, 25% expect maintaining cash flow to be a challenge, and 51% have reduced their workforce. The silver lining: 35% of the operational SMBs said over a quarter of their sales were made digitally and a quarter are still optimistic about the future.