Edita Industries has launched its Molto Sandwich product with a retail price of EGP 4 per pack, according to a press release from the company (pdf). Molto Sandwiches are available in sweet and savory flavors, and form part of the company’s R&D strategy to enter new areas of the bakery market. Edita’s Molto brand holds a 62.5% share of the packaged croissant market in Egypt.

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