FACT OF THE MORNING- We love e-commerce. Jumia’s Black Friday sales grew 280% this year compared to 2017, helping drive 180% sales growth at the platform this year, CEO Hesham Safwat told Enterprise. Top sellers this year included mobile phones, home appliances, beauty and baby products and fast-moving consumer goods, he added. Amazon-owned Souq did not reply to requests for an interview for this story.