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Is digital marketing in danger?
Not even the big players are safe from the tumults of AI — so what’s the future of marketing going…
The best Ramadan ads of 2025
Commercials that capture the spirit of Ramadan, blending emotion, nostalgia, humor, and social impact
Egyptian businesses’ spending on outdoor advertising in 2024 up 53% y-o-y
Real estate advertisers were the top spenders for the third straight year
Spending on outdoor advertising hit record high in 2023 -AdMazad
Real estate advertisers were the top spenders for a second straight year
Personalized messages thanks to AI tools seem to be working. PLUS: Apple’s 2024 roll out is moving the spotlight to the wearables
AI shopping personalisation encourages shopping through personalized texts
TE is most influential local brand in Egypt -Ipsos
Telecom Egypt ranked at the top of an Ipsos ranking of the most influential local brands in Egypt for 2020,…
Generation Hels: Why that Nestle Crunch ad hit such a nerve
JWT Egypt’s Ramadan 2015 television ad for Nestle Crunch snacks (not their chocolate bar, also going by the same name)…
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