Outsourcing is racing AI to keep jobs and exports growing together

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WHAT WE’RE TRACKING TODAY

B Investments sold another 6.5% of Gourmet at more than double its IPO price

Good morning, lovely people. Two tech stories today — one about whether our outsourcing boom can adapt to AI, and another about a Cairo-born fintech that just got a vote of confidence from two sovereign funds.

The outsourcing industry is growing fast, but AI might pose a problem. Export revenue is climbing, new global names are setting up shop, and ITIDA is already drafting its next strategy. The looming issue is whether job growth can keep pace with export growth as AI reshapes the industry. ITIDA CEO Ahmed El Zaher is confident, but the pattern from India — which is several years ahead of Egypt on this curve — offers early signals of how the job-export balance might evolve. Our conversation with El Zaher is below in the news well.

And on startups, Mubadala, British International Investment, and the EBRD are writing checks for Paymob. The company is looking to expand across the region, and the checks bridge a growth-stage funding gap that regional startups struggle to cross.

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ARE YOU MORE OF A LISTENER? Morning Drive is a 10-minute summary of today’s issue crafted for you to enjoy with your morning coffee, while getting the kids ready for school, or driving through the morning rush. And if you like it, tell your friends to tell their friends. They can find us on Apple, Spotify, or wherever they get their podcasts.

***


With the EnterpriseAM Egypt Forum two weeks away, here's what's shaping up on the agenda:

  • Where does AI fit on the list of topics keeping CEOs awake at night as they plan their strategies for 2027 and beyond?
  • Is there really an AI opportunity for Egypt?
  • An industry insider warns that your company is about to get attacked.
  • What does AI mean for your company, your team, and your job?
  • What does AI mean for your family — from what your kids should be studying to how to protect aging parents from scams and disinformation

Join us on 5 October in Cairo. Attendance is by invitation only, and seats are filling up quickly.

Request your invitation here.


Second helpings

Another 6.5% of Gourmet changed hands just seven months after its blockbuster IPO, with B Investments Holding selling 26 mn shares for EGP 416.2 mn, cutting its stake in the premium grocer to 33.5%, B Investments said in a bourse disclosure (pdf). The sale prices the shares at EGP 16 apiece, more than double Gourmet’s EGP 6.90 final IPO price, and takes B Investments below the 40% stake it came out of the listing with. The private equity firm first bought 40% of Gourmet for EGP 65 mn in 2018, later lifting its stake to 53% through a capital increase before trimming it in the float. Beltone Securities Brokerage executed the sale, Gourmet said in a separate filing (pdf).

The disclosures didn’t name the buyer, clarify whether the stake changed hands as a block or through the order book, or indicate whether more selling is coming. B Investments — Gourmet’s controlling shareholder before the IPO — has been on an active monetization run this year, exiting Infinity Solar in July and gearing up pharmacy chain El Ezaby for an IPO of its own.

REFRESHER- Gourmet went public earlier this year after B Investments and four individual shareholders sold 190.5 mn shares, good for 47.6% of the company. The all-secondary offering raised close to EGP 1.3 bn and valued the grocer at some EGP 2.8 bn, with EFG Hermes acting as sole global coordinator and bookrunner.

Billet to bourse

Local steelmaker Metad Helwan for Metal Rolling is eyeing an EGP 1 bn IPO on the EGX in 2H 2027, with plans to offer a 15-30% stake, Al Borsa reports, citing Chairman Sherif Ayad. The company is still studying the transaction and has yet to appoint a financial adviser or bookrunner. Taken at face value, the targeted proceeds and stake range imply a valuation of anywhere between EGP 3.3 bn and EGP 6.7 bn.

The proceeds are going into steel: The IPO would fund part of an EGP 1.5-2 bn investment plan, Ayad said, including lifting monthly output at the company’s plant to 20k tons from around 15k currently. Metad Helwan, founded in 1973, is a re-roller rather than an integrated steelmaker. It buys billet and rolls it into ribbed rebar, beams, angles, and flats under 80 mm, putting it a tier below the Ezz Steel and Beshay end of the market.

Ayad has previously told Al Borsa the company is targeting EGP 5.5 bn in turnover this year, up from EGP 5 bn in 2025, while higher energy prices have pushed it to raise product prices by 10-15%.

REFRESHER- Two private IPOs have cleared the EGX this year, with the queue behind them largely dominated by state offerings. Premium grocer Gourmet made its debut in February, followed by energy solutions firm Korra Energi in June. Both IPOs were sell-downs of existing shares rather than new capital for the companies.

Plan B

Egypt plans to build its first strategic crude oil reserve of some 16 mn barrels by year-end, Asharq Business reports, citing an anonymous government source. The reserve would comprise additional supplies of 10 mn barrels from Libya and another 6 mn barrels from Iraq, separate from Egypt’s regular monthly supplies, the source said.

BACKGROUND- We reported back in April that the Egyptian government agreed to purchase 3% of Libya’s monthly oil output at international prices, with Libya agreeing to flexible payment terms, covering between 1 mn and 1.2 mn barrels per month.

How the 6 mn barrels earmarked for Egypt’s reserve would move remains unclear: Iraq’s crude exports have been among the region’s most disrupted since Hormuz shut down, falling to a fraction of pre-war levels before recovering to roughly a third of pre-war exports in 1H 2026. Baghdad has since clawed back some capacity through Adnoc’s cross-strait shuttling runs, an Iranian exemption for Iraqi oil shipments, and ship-to-ship pickup arrangements near Oman. But export capacity remains well below pre-war levels, even with those workarounds.

The price tag: The crude is contracted at around USD 85 per barrel, putting the total cost at nearly USD 1.36 bn before shipping, storage, and ins. — the source didn’t break out pricing by origin, so it’s unclear whether that rate applies evenly to both the Libyan and Iraqi barrels. The targeted reserve would equal some 2.3 months of Egypt’s reported regular crude supplies of 7 mn barrels a month, by our calculation — a measure of supply cover, not total domestic oil consumption.

Why it matters: Holding crude in reserve would give refineries feedstock to draw on when shipments are delayed, adding a buffer further up the fuel supply chain alongside stocks of finished petroleum products.

Egypt is weathering the storm well, IMF says

Egypt’s economy defied expectations amid regional shocks due to prompt government action, the International Monetary Fund (IMF) said in a statement. The international lender attributed the resilience to specific policies, including exchange rate flexibility, energy price adjustments, and spending restraint, which prevented “one of the region’s largest recent shocks” from resulting in a broader economic downturn.

The IMF pointed to several indicators of economic robustness, including the country’s issuance of a USD 1 bn eurobond in May that was five times oversubscribed and a June issuance of a USD 500 mn Samurai bond. The Fund also cited Egypt’s sovereign risk premium falling to its lowest level since 2014 last month.

Vulnerabilities remain: The lender pointed to economic weaknesses — high public debt and heavy reliance on short-maturity financing keep near-term gross financing needs around 40% of GDP. Meanwhile, elevated bank exposure to the government and an excessively high state footprint continue to weigh on the broader economy, the IMF said.

Data point

USD 29.7 bn — that’s how much remittances from Egyptians working abroad reached in the first seven months of 2026, up 28.1% y-o-y from USD 23.2 bn, according to CBE data (pdf). July alone brought in c. USD 4.5 bn, up 20% from USD 3.8 bn a year earlier.


PSA-

WEATHER- Yet another cooler summer day ahead in Cairo, with a high of 32 °C and a low of 23°C, according to our favorite weather app.

It’s even nicer in Alexandria, with a high of 31°C and a low of 22°C.

The big story abroad

In the absence of a single story dominating the international press, several developments have taken the spotlight. Here are the most pressing updates making the rounds this morning.

JP Morgan Asset Management has signed an agreement with the Qatar Investment Authority (QIA) to establish a USD 20 bn multi-asset strategic partnership, which will span public and private equities and credit. The effort includes a USD 15 bn long-term public equities mandate for QIA and a USD 5 bn private markets initiative targeting established US middle-market companies.

US bases on Greenland? The Trump administration is reportedly looking to open two military bases in Greenland as per a trilateral agreement expected to be signed with Denmark and the Greenlandic government today. The locations include a former Cold War-era base in southern Greenland and a facility on the east coast.

AI will reshape credit ratings + ins., S&P says: Variations in how quickly financial institutions adopt AI, manage governance, and prepare operationally mean the technology will play a growing role in either bolstering or eroding their credit standing in the coming years, S&P Ratings said in a report. Ins. players are also expected to be swept up in the new AI-powered status quo, with many of the largest multiline insurers and reinsurers already transitioning to formal AI integration.

*** It’s Going Green day — your weekly briefing of all things green in Egypt: EnterpriseAM’s green economy vertical focuses each Tuesday on the business of renewable energy and sustainable practices in Egypt, everything from solar and wind energy through to water, waste management, sustainable building practices and how you can make your business greener, whatever the sector.

In today’s issue: We look into Egypt’s plastic bag fee, which has been collected since June 2025 with no public accounting— and why CBAM exporters keep their own numbers just as quiet.

A strategic partnership shaping the next chapter of the Red Sea

Somabay and MARAKEZ come together in a landmark partnership, marking MARAKEZ’s first entry into Egypt’s Red Sea market and a significant step forward in the continued evolution of Somabay.

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The Big Story Today

ITIDA’s Ahmed El Zaher on the jobs question hanging over Egypt’s outsourcing boom

Ahmed El Zaher (LinkedIn) has a simple answer for anyone who still thinks Egypt’s outsourcing industry is a call center business: it stopped being one years ago. El Zaher runs the Information Technology Industry Development Agency (ITIDA), the government body mandated to turn that conviction into a durable source of hard currency receipts, and the sector he oversees now spans business process outsourcing, IT services, and engineering and R&D. Outsourcing generated USD 5.2 bn in FY 2025/26, making up around 70% of Egypt’s USD 7.4 bn in total digital exports, with some 195.3k Egyptians working in the exporting industry as of the end of June. They’re employed by 252 exporting companies that together run 282 specialized centers across the country.

He says the sector didn’t get here by accident. “The product of building an integrated ecosystem over years of collaboration between the Communications and Information Technology (CIT) Ministry, ITIDA, the private sector, and international partners reached a stage of self-reinforcing momentum, driven by a genuine environment of trust and a track record of accumulated successes,” El Zaher tells EnterpriseAM.

El Zaher sees sector revenues growing north of 23% in the government’s 2026/27 fiscal year to USD 6.4 bn despite the impact of the war in the Gulf, which, alongside Europe, is a major market for Egyptian services exports. His longer-term goal is to see that figure rise to USD 8 bn or more by the end of 2027/28. Some 220k Egyptians will make a living in the industry by the end of the current fiscal year, he says.

Where’s the growth coming from? ITIDA is targeting the US, the UK, Germany, France, and the Gulf while expanding beyond large clients to mid-sized ones and pushing into non-traditional markets like Pakistan and Vietnam, El Zaher says.

Is AI coming for the sector?

Job creation (+12% y-o-y) is running behind export growth (+23% y-o-y), a gap our MENA+ edition flagged as also emerging in India as AI pushes its way into the industry. Across India’s largest IT exporters, revenue has kept climbing even as the four biggest firms shed more than 42k jobs in two years. According to industry insiders, AI is increasingly substituting for the human labor that used to be the product. India is several years ahead of Egypt in the services export game, and the concern is that climbing into higher-value work — ER&D, applied AI, chip design — may not outrun the technology, because the same forces eating into call center work eventually come for higher-value jobs.

El Zaher doesn’t see it this way. His answer is that AI will reshape jobs rather than erase them. AI will take simple call center jobs, he says, but there will be new avenues for Egyptians in higher-value professions. There will be fewer people answering calls and doing simple chat-based help, and more programmers running teams of agents, scenario designers, and specialists who build and run the automated systems for banks, engineering outfits, and beyond, he explains.

Want proof that we can climb the value chain? Look no further than chip design. We don’t make chips here — there’s no “fab” in the global sense of the word that sees a TSMC cranking out mns of chips for Apple — but Cairo has emerged as a chip-design powerhouse in the past 15 or so years. We’re not chasing plants that will make silicon wafers (“Our real strength lies in human brains — the talent,” El Zaher says), even if there is a meaningful amount of local fabrication work taking place in research labs. Today, Egyptian chip-design firms work primarily for global clients, including design centers for a number of global semiconductor players, giving us an entry point in the supply chains that produce some of the world’s hottest tech products across a range of industries.

“All IT companies now work with AI in one way or another, but the industry has several layers,” El Zaher explains. “In Egypt, we focus primarily on the applications and innovative-solutions layer, where we have strong capabilities and highly skilled young talent. The central goal is turning AI into direct economic and social value.” ITIDA thinks it can keep pushing Egypt’s large workforce — with north of 800k university graduates entering the system every year — into higher-skilled jobs fast enough to keep employment growing.

His solution: A fresh 2027-2030 strategy, with AI at its center. A dozen international and local firms are interested in helping ITIDA build that strategy, El Zaher tells us.

Pushing up the value chain

Valeo has opened an AI applications development center in Egypt, building on the automotive software and embedded systems work it already runs here. Capgemini has set up a specialized AI center of excellence, and Konecta has launched what it calls its first global center of excellence for generative AI from Egypt. Call center outfit Concentrix has started building AI solutions out of Egypt with local teams for its international clients.

International players aren’t the only ones pushing into more sophisticated services. Local players are building Arabic-language AI tools, alongside startups applying AI across healthcare, education, agriculture, and e-commerce. El Zaher casts the pattern as a shift from Egypt as a place that delivers outsourcing services to a regional base that develops AI solutions and exports them.

Water, water everywhere, but not a drop to drink: Nearly 800k people graduate from university in Egypt every year, but every hiring manager knows in their bones that too few have the skills businesses need. El Zaher points to training programs including ITIDA’s AI and software testing certifications and a train-to-hire program for 5.4k people, delivered by 19 companies in Egypt, as part of the answer. Other CIT Ministry affiliates, including the NTI and ITI, aim to train another 800k or so annually. Some of those programs run all the way to specialized MSc degrees, with labs backed by Huawei, Cisco, and Ericsson participating. The test is how many come out with skills companies will pay for.

We have lots of competition

The catch, of course, is that Egypt isn’t the only country making this pitch. India, Morocco, and Eastern Europe are all chasing the same foreign markets, and the conventional way to get ahead is on price. Successive devaluations have left Egypt priced well below India for many services exports.

El Zaher agrees Egypt is attractive price-wise but says ITIDA isn’t going to make that the selling point. We’re 60-70% cheaper than regions including Eastern Europe, he says, but the real hooks are more meaningful than cost, El Zaher insists. He cited multilingual talent, proximity to European, Middle Eastern, and African markets, and the fact that Egypt hasn’t been disrupted by the US-Israel war with Iran as among these hooks.

ITIDA’s latest industry summit saw 127 participating firms, including 55 global players, committed to creating 70k-75k jobs in Egypt over three years under MoUs with ITIDA. Sixteen new companies have entered Egypt, and three more global players joined the market recently outside the summit agreements. These include Ernst & Young MENA, which is setting up a regional consulting and IT outsourcing hub here, and Ibex, a US firm that specializes in AI-powered customer experience. The government is also preparing to open new premises for major global firms, including InteLogix.

REMEMBER- US-based outsourcing firm InteLogix is scaling up in Egypt, opening its New Cairo headquarters last week after acquiring local operator Athear in October 2025. The company plans to grow its local workforce to more than 1.3k over the next three years, up from about 135. InteLogix will provide customer experience, business process outsourcing, and IT services from Cairo, targeting markets speaking Arabic, Turkish, French, German, Spanish, and Portuguese, with AI-enabled infrastructure.

Do incentives matter?

El Zaher doesn’t think we need to offer new incentives to attract outsourcing business. “Quite the opposite,” he says — global companies coming to Egypt are no longer demanding direct incentives given how solid the country’s fundamentals are. Those fundamentals are more important than any targeted tax break or investment handout, he argues.

And unlike exports of products and services that demand significant imported production inputs, outsourcing earnings tend to stay inside Egypt (at least until closer to dividend season for some multinational players). Companies based here bill in hard currency while paying most of their costs domestically, which sharpens the country’s USD-denominated competitiveness against neighboring markets.

“Local value added is exceptionally high, reaching as much as 90% in some activities,” El Zaher says, “which means most export earnings remain inside Egypt’s economy as wages and investment.”

What’s next

For all the export targets and strategy documents, El Zaher is clear about what he most wants a global investor to hear, making the case via the balance sheet. “My message is to study the full equation,” he says. “The smart investor doesn’t just look for a low-cost location — they look for an integrated operating ecosystem that [ensures] stability and long-term profitability. Egypt provides exactly that — an abundance of young, specialized, multilingual talent, government support and attention to the industry, competitive operating costs, infrastructure, and a distinctive strategic location.”

What that ecosystem looks like after 2026 is an open question. ITIDAexpects to begin work with the awarded consultant before year-end on a 2027-2030 strategy that puts AI and the highest-value activities at the front. How that strategy treats AI is the thing to watch — it will be the key factor in whether Egypt can keep export and job growth moving together as technology reshapes work that has provided hundreds of thousands of young Egyptians with a chance to join the middle class.

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Startup watch

Paymob secures backing from Abu Dhabi sovereign investor and EBRD

Mubadala and EBRD back Paymob in pre-Series C round: Cairo-born fintech Paymob landed a USD 35 mn pre-Series C round co-led by Abu Dhabi sovereign investor Mubadala and the European Bank for Reconstruction and Development (EBRD), according to a joint statement (pdf). The UK government’s British International Investment (BII), Dubai-based Global Ventures, and DPI Ventures also chipped in. No valuation, stake, or comparison against Paymob’s last priced equity raise was disclosed.

The money is earmarked for expansion across the region, the release read, both in the core payments acceptance business and in new products aimed at SME merchants and agentic commerce (an approach to buying and selling in which AI agents act on behalf of consumers or businesses to research, negotiate, and complete purchases).

A growth-stage funding gap is what brought the sovereigns in: “I think we have a gap in the region in growth, VC capital,” co-founder and CEO of Paymob Islam Shawky told CNBC (watch, runtime: 4:13). “We’re happy that international investors and sovereigns are actually taking part in filling this gap when it comes to providing growth capital to companies like Paymob.” Mubadala’s check followed the UAE build-out specifically, he said, with the country now serving as the company’s hub in the Gulf.

The latest round takes Paymob’s total disclosed funding to roughly USD 125.5 mn, by our math. The fintech opened its Series A with USD 3.5 mn in August 2020 and closed it at USD 18.5 mn in 2021. This was followed by a USD 50 mn Series B in May 2022 led by Kora Capital, PayPal Ventures, and Clay Point, with Helios Digital Ventures, BII, and Nclude joining the round. The EBRD first backed the company in September 2024, leading a USD 22 mn extension alongside Endeavor Catalyst, taking the Series B to USD 72 mn and total funding past USD 90 mn.

IN CONTEXT- This isn’t Mubadala’s first look at an Egyptian startup this year. The Abu Dhabi fund backed Egyptian grocery delivery startup Breadfast in a USD 50 mn round in February, also labeled a pre-Series C, with Saudi and Japanese money alongside it. Mubadala’s Egypt exposure has otherwise run through energy: portfolio company Mubadala Energy holds 10% of the Shorouk concession containing the Zohr gas field, 20% of the Nour North Sinai offshore concession, and a position in the Sumed pipeline, according to its website. Two venture checks in seven months put a different kind of Egyptian asset on the books.

Close to half of Paymob’s revenues are now coming from the GCC, and more specifically the UAE, Shawky told CNBC. The company’s Gulf top line rose sevenfold over the past 18 months against a tripling of the consolidated revenue across its four MENA markets — namely Egypt, UAE, Saudi Arabia, and Oman — the statement read. The company has also operated in Pakistan since 2022, where it opened its first office outside Egypt.

About Paymob: Founded in 2015, Paymob runs an omnichannel payments platform — a gateway, POS terminals, SoftPOS, and payment links — that lets merchants take money online and in person, with more than 60 payment methods behind a single contract. It says it now serves more than 390k merchants.

ICYMI- Paymob became the first fintech to hold the Central Bank of Egypt’s payments facilitator licence in 2018. It launched in the UAE in 2022, picked up Saudi Payments’ payment technical service provider certification in May 2023, and became the first international fintech to win Oman’s payment service provider licence that December. The Central Bank of the UAE granted it a retail payment services licence early last year, covering merchant acquiring, payment aggregation, and domestic fund transfers.

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A MESSAGE FROM AUC ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION

Stop nodding through the finance slide

Every function now has a budget story to defend. Marketing needs to explain campaign spend. Operations needs to understand cost behavior. Sales needs to assess pricing. Engineering, IT, logistics, and design teams are all expected to make proposals that hold up in front of the numbers.

Good ideas still have to survive the finance read. A manager may have a strong grasp of the business case, customer need, and operational realities behind a proposal, yet still lack the financial fluency to assess whether the numbers support it. The Finance for Non-Finance Managers program at Onsi Sawiris School of Business Executive Education at The American University in Cairo is designed to fill exactly that gap.

The program teaches managers to follow the money inside their own decisions. Across two modules, participants work through financial accounting, statement analysis, cost types, budgeting, financial decision-making frameworks, and implementation planning. By the end of the program, they can prepare budgets and operational forecasts and build short-run “what if” models, using case studies throughout.

The format keeps the commitment tight. The program runs over four weeks — eight sessions, 24 hours in total — through a blended format that combines Saturday on-campus classes with Monday evening live-online sessions. It is designed for senior managers and unit directors from non-finance functions, as well as business owners and professionals with little or no accounting or finance background.

Applications are open for the next cohort, which begins on 7 November 2026. For more information or to apply before 20 October 2026, click here

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Kudos

Our friends at EFG Hermes and Beltone pick up fresh accolades, along with CIB

Our friends at EFG Hermes kept their corporate access crown, ranking first in the Extel Emerging EMEA survey’s corporate access conferences category for the second year running, according to a company statement (pdf). Their research team also picked up a string of sector accolades, including top spots in healthcare and pharma, utilities, transportation, construction and real estate, and oil and gas.

MEANWHILE- Our friends at Beltone Asset Management were named Egypt’s Best Islamic Fund Manager at this year’s Euromoney Islamic Finance Awards, according to a company statement (pdf). The award recognizes Beltone’s growing shariah-compliant asset management platform, which spans equity, liquidity, and index-tracking strategies, alongside digital distribution, structured shariah screening, and comprehensive risk oversight.

ALSO- Commercial International Bank (CIB) placed second worldwide in the mid-size banks category (USD 20-50 bn in assets) on Forbes and Statista’s World’s Top Performing Banks list, coming in just behind US-based SoFi. The list scored 500 banks from 89 countries on profitability, growth and earnings quality, capital and funding resilience, and asset quality and efficiency.

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Also on our Radar

FinMin prepares USD 3 bn worth of projects across desalination, wastewater treatment, and electricity, Libya

The Finance Ministry is lining up 16 desalination, wastewater treatment, and electricity projects worth a combined USD 3.08 bn under a public-private partnership model (PPP), Al Borsa reports, citing a government document it has seen. Four desalination projects dominate the pipeline, together accounting for USD 2.68 bn, or 87% of the total value. Two are currently out to tender: a USD 1 bn plant in Suez and a USD 800 mn plant in Port Said, together adding 1 mn cbm / d of capacity across two phases. The two other desalination projects — one in Alamein (USD 170 mn) and another in the Suez Canal Economic Zone at Ain Sokhna (USD 710 mn) — have reached final tendering.

The rest of the pipeline:

  • Four industrial wastewater plants in Amreya (USD 40 mn), Abu Rawash (USD 48 mn), Port Said (USD 65 mn), and Wadi El Natrun (USD 24 mn);
  • A USD 150 mn sludge treatment plant at Abu Rawash;
  • A USD 23.5 mn water recycling plant at Mostorod;
  • Five electricity substation and distribution projects: two in Sadat City (USD 10 mn and USD 21 mn), and one each in Sixth of October (USD 4 mn), New Mansoura (USD 12 mn), and New Aswan (USD 2 mn).

MEANWHILE- The Electricity Ministry and Belgium’s Hydrovolta are discussing tying desalination into Egypt’s existing power plant infrastructure as part of the PPP pipeline, according to a ministry statement. The two parties are said to be weighing a project to desalinate 10 mn cbm / d of water by 2050, with a first 3.35 mn cbm / d phase that would extract chemicals from desalination byproducts, helping lower Egypt’s chemical import bill.

Why it matters: Egypt aims to raise its daily desalination capacity from 1 mn cbm / d in 2023 to 8.85 mn cbm / d by 2050. That expansion requires an estimated USD 8.5 bn in capital investment, plus more than USD 800 mn a year in operations and maintenance spending.

Qatari Diar heads to the Red Sea

Qatari Diar is set to receive a 29 mn sqm plot in Hurghada this week for a new tourism project, kicking off a 20-year execution plan. The first phase is expected to roll out before year-end, Asharq Business reports, citing people it says are familiar with the matter. Qatari Diar has already fielded offers from Egyptian and Gulf developers looking to partner on parts of the project, the sources said.

BACKGROUND- Qatari Diar originally contracted for land on the Hurghada-Safaga road back in 2006, the news outlet reports, but only signed the final allocation contract this year for a fully integrated tourism city spanning c. 7k feddans.

The Red Sea move runs alongside Qatari Diar’s other big Egyptian plays, including the USD 29.7 bn Alam El Roum mega-city on the North Coast, which kicked off its EGP 220 bn first phase last month, City Gate in New Cairo, the St. Regis Cairo hotel and residences on the Nile, and New Giza west of Cairo, according to its website.

REMEMBER- The cabinet approved a draft prime minister’s decree earlier this month to designate the 4.9k-feddan Qatari Diar development as an investment zone. The zone runs along the Alexandria-Matrouh coastal road in Matrouh Governorate and will accommodate residential, tourism, commercial, administrative, and service activities.

Al Baraka wraps AT Lease swap

Al Baraka closed out the AT Lease swap, picking up 273.7 mn shares in yesterday’s session and completing a mandatory tender offer (MTO) that converts each AT Lease share into 0.1919 new Al Baraka shares, according to a statement. The offer carried no cash option and settled entirely in stock, leaving the bank to issue some 52.5 mn new shares against the up to 63.2 mn it earmarked. Almost the whole block came from Arab Moltaqa Investments.

This is housekeeping rather than a change of control. Al Baraka already owned 7.6% of AT Lease directly and ran another 68.4% through Arab Moltaqa, so its effective holding sat north of 76% before the mandatory tender offer went live late last month asking for up to 90% of the company.

A new SPAC pack

Two special purpose acquisition companies (SPACs) have been cleared to operate, the Financial Regulatory Authority (FRA) said in a statement. Tafra Investment Group SPAC was approved for establishment, and Spark SPAC was licensed to run the same venture capital-for-acquisition activity. They join a field that now includes CPME, which closed two acquisitions worth EGP 2.8 bn within months of listing, OG Capital, and RMBV’s pending application.

The specialized fund side got busier too. Imtelak Real Estate Projects Fund was licensed as a real estate investment fund, while Moroj Agricultural Investment Fund got the green light to launch as a multi-issuance private equity fund. Med Mark was also cleared to set up as a reins. broker. Real estate-linked vehicles have been the fastest-moving corner of the FRA’s product build since it set out the fractional ownership framework last year.

ALSO- The debt collection register doubled in a single round, with Zain for Inquiry and Collection, Al-Riyadah, SAZ, and Abu Shadi taking the total to eight, on a register that had four names on it in early August — including Taswia — after some 71 collection firms challenged the rules in court.

Daltex sows across three markets

Homegrown agribusiness Daltex signed on as the exclusive Egypt, Algeria, and Libya distributor for Chinese irrigation equipment maker Anhui Irritech. The move is part of a push to grow its engineering and irrigation services across all three markets, Al Mal reports, citing Daltex’s head of projects Tarek Nowara. Irritech will supply the hardware — its center-pivot and linear irrigation systems, plus AI-enabled tools — while Daltex will handle the rest of the project lifecycle, from land assessment and hydraulic design to installation, commissioning, and after-sales services. The value of the agreement wasn’t disclosed.

IN CONTEXT- There’s a market forming behind the Egypt leg. Center pivots are the kit reclaimed desert runs on, and the country is still adding land: the New Delta project alone targets over 1 mn feddans west of the Delta. The government’s latest economic plan lifted irrigation and water resources spending by 88%, among its steepest infrastructure increases this year.

More on our radar:

  • Mastercard and Arab Financial Services (AFS) are rolling out corporate credit and prepaid cards for businesses in Egypt and the UAE. Rollout starts in the UAE, with Egypt set to follow, though a detailed timeline wasn’t disclosed. (Statement)
  • Nvidia and RiseUp hosted an AI ecosystem reception in Cairo yesterday, gathering Nvidia executives, startup founders, academics, and policymakers to discuss AI prospects in the country. (Press release, pdf)
7

PLANET FINANCE

GCC sukuk issuance falls 23% in 1H, but Moody’s sees 2H recovery on the horizon

Gulf sukuk issuers have some lost ground to make up in 2H: GCC issuance fell 23% y-o-y to USD 51.1 bn in 1H 2026, down from USD 66 bn, as the regional conflict disrupted borrowing plans and issuers adjusted the timing of sovereign funding and liability management operations, according to a Moody’s report cited by Arab News. The ratings agency expects a gradual recovery in 2H, provided the ceasefire broadly holds and market conditions remain stable.

Saudi Arabia remained the region’s biggest issuer, but sovereigns and banks pulled back: Saudi Arabia’s sukuk issuance fell 18% to USD 34.2 bn, with sovereign issuance down 29% to USD 18.4 bn and bank issuance falling 30% to USD 6.9 bn. Corporates bucked the trend, ramping up issuance 59% to USD 8.8 bn and partly cushioning the decline elsewhere.

The UAE had a steeper fall, with issuance dropping 67% to USD 4.6 bn from USD 13.9 bn a year earlier as sovereigns, banks, and corporates all scaled back activity. Sovereign issuance alone fell to USD 1 bn from USD 3.9 bn, partly because Sharjah did not tap the sukuk market during the period. Kuwait’s issuance also fell to USD 1 bn from USD 4.5 bn, largely on lower bank activity, while Bahrain slipped to USD 2.9 bn from USD 3.8 bn.

Oman bucked the trend, with issuance rising to around USD 1.2 bn from a low base, driven largely by Energy Development Oman’s USD 850 mn offering.

BACKGROUND- The Gulf’s borrowing window effectively slammed shut in March. We reported at the time that new USD bond and sukuk sales had largely frozen after the conflict with Iran broke out. We reported in August that USD sukuk issuance was down 48% in 1H, according to Fitch, which pointed to sukuk’s more complex structuring and longer time-to-market relative to conventional bonds as borrowers rushed to secure funding during limited issuance windows.

Saudi Arabia is already testing the reopening: Saudi returned to international debt markets earlier this month with a USD 3.25 bn, two-tranche sukuk issuance that drew more than USD 16.5 bn in orders, despite signaling in May that it had largely completed its borrowing for the year. The Kingdom had reserved the option to return to international markets when conditions became favorable.

Liquidity is recovering too — but it isn’t back to pre-war levels: More than 75% of Fitch-rated sukuk had a liquidity score above 50 as of 4 August, up from 64% in March but still below January’s 81%. The median score rose to 64 from a March trough of 55, against a pre-war level of 68. The improvement points to a gradual recovery in secondary-market trading conditions, even as new issuance remains uneven.

Globally, the Gulf’s retreat was offset elsewhere: Sukuk issuance rose 2% y-o-y to around USD 130 bn in 1H, supported by a sharp increase in short-term issuance and stronger corporate activity. Southeast Asia led the market, with issuance jumping 26% to USD 61.9 bn. Malaysia alone accounted for USD 49.2 bn, up 39%, as local-currency markets became an increasingly important source of supply.

Green sukuk took a much bigger hit: Global green and sustainable sukuk issuance dipped 53% to USD 2.4 bn in 1H from USD 5.1 bn a year earlier. Saudi Arabia accounted for USD 2.1 bn and Indonesia for another USD 300 mn, while the UAE recorded no issuance after contributing USD 1.7 bn in 1H 2025. Moody’s attributed the decline largely to the market’s concentration in Saudi Arabia and the UAE, where conflict-related uncertainty and weaker international investor participation weighed on activity.

The outlook: Moody’s expects global sukuk issuance of USD 140-150 bn in 2H, bringing the full-year total to around USD 280 bn — broadly in line with 2025. Sovereign financing needs tied to economic diversification, banks’ efforts to broaden their funding sources, and growing demand for shariah-compliant products are expected to support issuance.

MARKETS THIS MORNING-

Asian markets opened higher earlier today, with South Korea’s Kospi gaining around 1.6% and Japan’s Nikkei rising 1.4%. The gains tracked broad surges across Wall Street equities, with Nasdaq rising to a record high lifted by boosts from AI heavyweights.

EGX30

54,994

-0.7% (YTD: +31.5%)

USD (CBE)

Buy 51.86

Sell 52.00

USD (CIB)

Buy 51.87

Sell 51.97

Interest rates (CBE)

19.00% deposit

20.00% lending

Tadawul

10,682

-0.6% (YTD: +1.8%)

ADX

10,106

-1.6% (YTD: +1.1%)

DFM

5,960

+0.1% (YTD: -1.4%)

S&P 500

7,765

+1.5% (YTD: +13.3%)

FTSE 100

10,739

+0.8% (YTD: +8.1%)

Euro Stoxx 50

6,318

+1.3% (YTD: +9.0%)

Brent crude

USD 100.34

-3.4%

Natural gas (Nymex)

USD 2.83

-0.2%

Gold

USD 4,405

+0.5%

BTC

USD 86,499

+6.7% (YTD: -1.2%)

S&P Egypt Sovereign Bond Index

1,119

+0.1% (YTD: +12.7%)

S&P MENA Bond & Sukuk

149.31

+0.2% (YTD: -1.7%)

VIX (Volatility Index)

14.87

+0.4% (YTD: -0.5%)

THE CLOSING BELL-

The EGX30 fell 0.7% yesterday on turnover of EGP 12.1 bn (3.3% above the 90-day average). Local investors were the sole net buyers. The index is up 31.5% YTD.

In the green: Alexandria Containers and Goods (+4.9%), Telecom Egypt (+2.1%), and Juhayna (+1.3%).

In the red: Misr Cement (-4.5%), Emaar Misr (-4.2%), and Heliopolis Housing (-3.3%).

7

Egypt collects fees on plastic bags, but proceeds aren’t public yet

Egypt’s plastic-bag fee has been collected since June 2025, but the total revenue raised hasn’t been published yet. Producers pay EGP 37.5/kg on every bag they sell in the local market and file quarterly reports to prove it. Decree 662/2025 also requires the Waste Management Regulatory Authority (WMRA) to send the cabinet an annual accounting of how the whole system is running. None of it — the registrations, the fee revenue, the report — has surfaced publicly yet.

No public baseline yet: Egypt consumes c. 565 plastic bags per capita annually in Greater Cairo. The government is aiming to cut that to 50 bags a year by 2030, according to the Egypt Environmental Affairs Agency (EEAA). That goal was paired with an interim target of 100 bags per capita by 2025, announced in 2022. That year has now passed, and results against the interim target haven’t been published.

WMRA’s own registration platform tells the same story: Producers have been required to register and pay for single-use plastic bags since the decree took effect in June 2025. What the platform doesn’t yet display is the output side — registration counts or revenue figures showing what producers have paid.

The Extended Producer Responsibility (EPR) side of WMRA’s registration was still not operational as of 15 August 2026, when Environment Minister Manal Awad reviewed preparations for the packaging scheme. EPR covers the far wider universe of packaging materials, not just bags, and places the responsibility for collecting and recycling on the producer rather than the government or the consumer. Africa-focused business publication Capmad’s reporting on Awad’s review found the same gap: officials still haven’t settled which materials will be covered and what producers and importers will actually owe.

We know how to make an EPR scheme work, even if Egypt’s is still under development. A functioning scheme depends first on a resourced downstream waste-management industry. Without one, “the scheme is unlikely to deliver meaningfully on its underlying collection and recycling targets,” Malak Khalil, partner at Adsero – Ragy Soliman & Partners, who advises clients on environmental and ESG matters with a focus on waste management, tells EnterpriseAM.

Beyond that, six features typically need to be in place together: a designated waste stream with a clear regulatory basis, a scope precise enough to administer, a working registration and data system, a well-calibrated fee mechanism, a phase-in period, and, critically, “a robust enforcement mechanism operating alongside a periodic reporting cycle,” Khalil adds.

The parts that move money are already in place. The waste stream and regulatory basis are clearly established, Khalil says, and the fee mechanism is “the most fully developed element,” with the decree fixing the rate and channeling proceeds to WMRA. A phase-in period is built in too — three months between publication and entry into force — and a reporting cycle exists on paper through quarterly producer statements and WMRA’s own annual report to the cabinet.

What’s still to come is the layer that would let anyone verify producers are declaring accurately. The decree doesn’t yet set out audit rights, verification procedures, or penalties, Khalil says. Those would let anyone, including WMRA itself, confirm producers are reporting honestly.

In practice, Egypt’s scheme keeps two of the three components that typically make up an EPR system and skips the third, Khalil says. It has a financial obligation with the per-kilogram fee and a reporting obligation with registration and quarterly declarations. What it doesn’t have is an operational obligation: producers don’t handle collection, recycling, or take-back directly, the way they might under a more developed model. WMRA absorbs that role instead, funded by the fee — which, Khalil says, “reflects current constraints in the collection infrastructure.”

That verification layer matters more than it might appear. Internationally, the most common failure point in EPR systems is under-declaration or “freeriding,” in Khalil’s words — where producers skip registration entirely or under-report what they place on the market. Sometimes this is due to fragmented internal sales data rather than any intent to evade. Whether that’s happening in Egypt is hard to say yet. The scheme is too new, she says, and “no data on compliance patterns has been published” since it took effect in June 2025 — including how long it typically takes a company to go from registering to being fully fee-compliant.

Let’s compare that lack of data to the reporting from Egypt’s other live collection system: the EU’s Carbon Border Adjustment Mechanism (CBAM). CBAM keeps its numbers just as private. But this time it’s the companies, not the government, who choose not to disclose. EPD Sustain Consultancy works directly with Egyptian exporters on CBAM compliance, separate from its voluntary carbon market advisory work, “although both require robust emissions data and carbon-accounting expertise,” the firm’s CEO Samaa Ahmed tells EnterpriseAM. Clients come to her for a specific reason, she says: “An EU customer’s data request, concern over export competitiveness, or the need to estimate future carbon costs, not seeking to generate voluntary carbon credits,” she says.

SOUND SMART- CBAM doesn’t send its actual bill until 2027. Certificates covering a full year of embedded emissions are expected to go on sale 1 February 2027, with the first annual surrender deadline — covering all of 2026 — falling on 30 September 2027, per multiple trade-compliance trackers including CBAM Guide. The European Commission’s own CBAM overview confirms the definitive regime began 1 January 2026 but doesn’t itself publish exact certificate sale dates.

Some of her clients have gone as far as calculating what they’d actually owe in CBAM certificates, but those numbers stay private. “These figures remain confidential because they can reveal commercially sensitive information about production volumes, carbon intensity, energy efficiency, and export margins,” Ahmed tells us.

Company-level silence is not unusual, Ahmed says, adding that protecting your own numbers is standard practice in her view. What’s missing is the aggregate layer: Egypt could publish sector-wide figures without exposing any single company’s position. She points to Verra, a US-based nonprofit that runs a voluntary carbon credit registry, as an example.

Verra is a precedent, with a caveat. “Egypt could preserve confidentiality while publishing anonymized sector statistics, aggregate CBAM exposure ranges, fee collections, compliance rates, and environmental outcomes,” Ahmed says — pointing to Verra’s registry model as an example of transparency and confidentiality coexisting. Meanwhile, she cautioned that “Verra is not the correct […] benchmark for CBAM or the plastic-bag fee.”

The cost of being unprepared for CBAM is already showing up in lost agreements, long before a single certificate goes on sale. “I have seen Egyptian companies rejected by EU importers because they were not CBAM-ready […] the exporters could not demonstrate reliable embedded-emissions calculations, adequate supporting records, a clear verification pathway, or readiness to estimate and manage the associated carbon cost,” she says.

OUR TAKE- Both systems are young, and aggregate data will likely follow as they mature — Egypt’s bag scheme once verification and reporting catch up with the fee already in place, and CBAM as its first surrender cycle runs through 2027. For now, decisions on both sides are being made against figures that aren’t yet public. A sector-level view that preserves company confidentiality would be a practical step toward closing that gap.


SEPTEMBER

24 September (Thursday): Monetary Policy Committee’s sixth meeting of 2026.

27-29 September (Sunday-Tuesday): Global Conference on Population, Health, and Human Development.

28-29 September (Monday-Tuesday): Egypt Mining Forum, St. Regis Hotel New Capital.

OCTOBER

5 October (Monday): The EnterpriseAM Egypt Forum.

6 October (Tuesday): Armed Forces Day.

10-11 October (Saturday-Sunday): Egypt Women’s Health Summit (EWHS), Cairo Marriott Hotel.

26-28 October (Monday-Wednesday): IEX Egypt, Egypt International Exhibition Center, Cairo.

29 October (Thursday): Monetary Policy Committee’s seventh meeting of 2026.

NOVEMBER

6-8 November (Friday-Sunday) : Global Entrepreneurship Festival, JW Marriott Hotel, New Cairo.

8-11 November (Sunday-Wednesday): Cairo ICT Forum.

10 November (Tuesday): Cityscape Egypt Forum, Cairo.

DECEMBER

7-10 December (Monday-Thursday): Food Africa, Egypt International Exhibition Center, Cairo.

17 December (Thursday): Monetary Policy Committee’s eighth meeting of 2026.

EVENTS WITH NO SET DATE

2H 2026: Operations at Deli Glass Co’s new USD 70 mn glassware factory kick off.

2026: The Egyptian-American Economic Forum.

4Q 2026: Banque du Caire IPO.

2027

20 January-7 February: Egypt to host the African Games.

1-3 February (Monday-Wednesday): Agri Expo, Cairo International Convention Center.

April 2027: Tenth of Ramadan dry port and logistics hub to begin operations.

29 September - 2 October (Wednesday-Saturday): Cityscape Egypt Exhibition, Cairo.

EVENTS WITH NO SET DATE

2027: Egypt to host EBRD’s annual meetings.

2027: Egypt-EU Summit 2027.

End of 2027: Trial operations at the Dabaa nuclear power plant expected to take place.

September 2028: First unit of the Dabaa nuclear power plant begins operations.

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