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Embracing awkwardness
As we look toward the future of human connection, embracing awkwardness might be the most refreshingly human choice we make
The best Ramadan ads of 2025
Commercials that capture the spirit of Ramadan, blending emotion, nostalgia, humor, and social impact
Silence has become the ultimate luxury good
Quiet is increasingly associated with premium products or experiences
Cairo-based houseware brand Anūt gets ink in the FT’s lifestyle section
It looks likely that there will be an uptick in orders of Egyptian pottery, glassware, and tableware coming from London,…
The importance of doing nothing
If you've been putting off all forms of rest until you have some downtime, you might find yourself too burnt…
Finding comfort in boredom
Humans have developed an inability to handle boredom
Is less really more?
Extreme minimalism pushes back to reclaim time, space, and mental clarity
Tracking Egyptian consumer behavior among rising inflationary pressures
The value of consumer spending is rising, but on the same volume of products — with less discretionary spending to…
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