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Back-to-school in Egypt: what the season costs parents and what it’s worth to retailers
The back-to-school season is a USD 216 bn global market, an annual retail frenzy, and — for Egyptian parents —…
What’s shrinkflation, and how is it manifesting in Egypt?
Shrinkflation has been manifesting in Egypt since 2016. Here’s how it works and why companies do it
Why Pink Taxi isn’t just selling rides, but building a women’s mobility ecosystem
Pink Taxi is a company built on the idea that women’s safety in transportation shouldn’t be a feature bolted onto…
The Egyptian investor’s guide to savings, CDs, and time deposits
One-year certificates are gone, rates are heading down, and the window to lock in a decent return is narrowing. Here’s…
One in five workers runs on a disrupted body clock. The rest of us rarely think about what that costs
💡 The Long View is EnterpriseAM Weekend’s monthly space for the essay — a take on something worth sitting with.…
In 2Q: Gold backs off record highs, but major buyers keep stacking
Central banks ramped up net purchases once again to 289 tons — a nearly 62% y-o-y surge and a record…
The readers exist, the authors exist — so why is there almost nowhere to publish English fiction in Egypt?
Egypt dominates Arabic literature. Its English-language authors are on their own
Why do AI companies want you scared of their own product?
The AI industry has engineered the perfect fear-marketing machine: one product that simultaneously drives urgency in believers and numbness in…
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