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Ascent Egypt scales new heights with Maadi expansion
While the Zayed branch is arguably the brand’s expansive flagship, the Maadi location is designed to bring the sport closer…
How pop-ups became a fixture of Cairo’s food scene
Across Cairo, an increasing number of pop-up dining concepts have drawn attention from food lovers and industry insiders alike
Meet Tribe founder Roba El Gindy
“Tribe is the village that it takes to raise a child”
Meet Farah Abdelhamid, founder of FforFarah
While she is often referred to as founder and creative director, Farah Abdelhamid calls herself an artist and a jeweler…
Meet Marina Abdel Shahid: founder and creative director of Nebet
Nebet is an Egyptian fashion brand inspired by and rooted in Ancient Egyptian history and heritage
Food entrepreneur Jalal Abu Ghazaleh on cracking the US export market
Given the rigorous FDA standards, logistics costs, and competitiveness of US retail, Abu Ghazaleh’s story is a masterclass in innovation…
FinMin to allocate EGP 10 bn to startups and entrepreneurs in 2026
Good afternoon, friends. Congratulations on another workweek done and dusted. THE BIG STORY TODAY- ?2026 set to bring good news…
Meet our founder of the week: Nashwa Mostafa, creative director of Nashwa Jewelry
Nashwa Jewelry is an Egyptian jewelry brand that is young, bold, brave, and chaotic
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