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Brutal honesty

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WHAT WE’RE TRACKING TONIGHT

January saw fastest growth of Egypt’s non-oil business in more than four years

Good afternoon, friends. We’re in for a chilly week with some fog coming our way, so stay safe on the roads.

THE BIG STORY TODAY-

Egypt’s non-oil business activity expanded at its quickest rate in over four years in January, buoyed by a solid increase in output and sales volumes, according to S&P Global’s latest Purchasing Managers’ Index (pdf). Egypt’s headline figure rose to 50.7 in January, up from 48.1 in December — representing the index’s highest level for Egypt since November 2020. This marks only the second time the country's non-oil activity rose above the 50.0 mark that separates contraction from growth since November 2020.

Behind the numbers: This growth was driven largely by cooling cost pressures, which softened the rate of output price inflation and supported a pick-up in sales. Additionally, the ceasefire agreement between Israel and Hamas likely strengthened market confidence. Four of the metrics that factor into the headline PMI figure — new orders, output, supplier delivery times, and stocks of purchases — showed positive readings. The fifth indicator, employment, stabilized during the month.

Despite positive results, overall business sentiment in Egypt is still uneasy: Business expectations in Egypt slipped to a historically low level in January, “showing that firms are still uncertain about economic stability over the longer term,” S&P Global senior economist David Owen said.

THE BIG STORY ABROAD

Trump’s escalating trade war with China is still occupying the headlines in the international press this afternoon, as Beijing unveils its first round of retaliatory measures in response to the sweeping 10% tariff on all Chinese imports by the new US administration.

China is rolling out targeted tariffs on select US imports, including a 15% levy on American coal and LNG, and a 10% tariff on crude oil, farm equipment, and some large-engine vehicles. Beijing is also launching an anti-monopoly investigation into Google and has placed US firms PVH Corp and Ullumina on notice for potential sanctions. The tariffs, which will impact an estimated USD 20 bn worth of US exports, are set to take effect on Monday, 10 February.

The measured response suggests that China is leaving room for negotiations, as Beijing's tariffs cover a fraction of the USD 450 bn worth of Chinese goods targeted by newly inaugurated US President Donald Trump, and the delayed implementation provides time for potential talks between the two governments. “The measures are fairly modest, at least relative to US moves, and have been calibrated to send a message to the US,” said Capital Economics' Julian Ecans-Pritchard in a note. Trump is set to speak with Chinese President Xi Jinping later this week. (FT | Reuters | BBC | Associated Press | NYT)

HAPPENING TODAY-

Investors and VCs are gathering for the two-day Egypt VC Summit, which is taking place at the Sofitel Cairo Downtown Nile, according to a statement (pdf) from the organizers. Hosted by the Egyptian Private Equity And Venture Capital Association and German development agency GIZ, the event brings together global and regional investors to attend talks, network, and partake in roundtable discussions. You can check out the agenda on the website for the event.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Investment once again topped the agenda of Investment Minister Hassan El Khatib’s second day in Kuwait, which saw him take part in a series of high-profile meetings aimed at strengthening Egyptian-Kuwaiti economic ties and drumming up investments.
  • It looks increasingly likely that the long-awaited capital gains tax on EGX transactions may never come, with the government holding intensive discussions to resolve the issue and potentially replace it with a 0.15% stamp tax on all EGX transactions.
  • Egypt has reportedly signed agreements with Shell and TotalEnergies topurchase a total of 60 LNG shipments in 2025 for around USD 3 bn. The agreement entails supplying around five shipments per month, each carrying between 160-165k cubic meters of LNG.

⛅ TOMORROW’S WEATHER- Buckle up for some unstable weather starting tomorrow, says the Egyptian Meteorological Authority. Early risers will experience some fog as the mercury rises to a maximum of 19°C in the morning before dropping to 12°C in the evening.

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FOR YOUR COMMUTE

Fintech CEO breaks Silicon Valley’s silence on AI in the workforce

Are fintech CEOs ready to be honest about AI replacing human workers? Sebastian Siemiatkowski, Swedish CEO of the buy-now-payer-later (BNPL) fintech company Klarna, candidly told the New York Times that he believes AI automation will take over all human jobs. While tech executives tend to use euphemistic language about the impact of AI on the workforce, instead marketing it as a complementary tool to human labor, Siemiatkowski completely rejects this narrative.

What does Siemiatkowski’s vision look like? The CEO used automating tasks in Klarna’s marketing, legal, and customer service departments to reduce the company’s workforce from 5k to 4k, and expects to dole out further cuts in the future thanks to the alleged USD 10 mn he saved in the process. But instead of platitudes promising that genAI will be a boon to employee workloads, Siemiatkowski openly (and bluntly) acknowledges the reality of future job displacement, and challenges the idea that new roles will easily replace those lost to AI tools. Siemiatkowski told Bloomberg TV in December that his company “essentially” stopped hiring a year ago in favor of AI, all to enable massive workforce reduction.

But the Klarna CEO isn’t the only one championing the raw truth: Arvind Krishna, CEO of tech giant IBM, also once said that AI could push his company to slow or pause hiring, more specifically for back-office jobs like HR, which constitute roughly 10% of the workforce. This comes as a bit of a counterstatement to the IBM chief executive’s previous statements in 2023 claiming that AI will “help tackle the kind of tasks most people find repetitive, which frees up employees to take on higher-value work.”

A strategic claim ahead of his debut on the stock markets: Siemiatkowski's brave statements come as part of Klarna’s cost-cutting efforts and a broader plan to attract investors ahead of its anticipated IPO, a former Klarna manager who left the company in 2022 told NYT, which came as a result of concerns that Klarna had lost its shine among investors and the media. Klarna first filed to go public in the US in November, and plans to list in Q1 2025. The IPO is expected to value the company between USD 15 to 20 bn.

But critics find that his statements might stand a bit over the top: Klarna has continued hiring employees despite its chief executive’s statements, which leaves critics to stipulate about his statements’ credibility. Tech-focused website TechCrunch investigated through the Swedish BNPL’s job listings two days after the company reportedly said they stopped hiring, and they found more than 50 openings in a variety of positions.

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ON THE TUBE TONIGHT

Babylon is a Hollywood fever dream

? Some filmmakers make movies. Others make love letters to movies. And then there’s Babylon. Babylon is Damien Chazelle’s fever-dream opera about the grotesque chaos of early Hollywood — a film that doesn’t so much celebrate cinema as it does drag it through the dirt. This isn’t just a film. It’s an unhinged, 189 minute, jazz-fueled rampage through the Roaring ’20s, packed with debauchery, ambition, and the inevitability of downfall that goes hand in hand with fame.

At the eye of the storm is Manny Torres (Diego Calva), an outsider clawing his way into the industry — ambitious but complicit. Then there’s Nellie LaRoy (Margot Robbie), an aspiring actress who crashes onto the scene like a tornado of talent and self-destruction, and Jack Conrad (Brad Pitt), an aging leading man watching the industry shift under his feet. These three protagonists navigate a Hollywood that’s more battlefield than dream factory, each with their own reckless momentum pushing them toward glory — or oblivion.

The industry doesn’t care how talented you are, it cares whether you can keep up. Beneath the chaos you get to take a look at an industry that chews people up and spits them out. The transition from silent films to talkies hits suddenly, with one particular soundstage scene highlighting just how brutal the shift was.

The actors shone in their performances: Robbie is obsess-worthy as Nellie, playing her as both luminous and tragic, a woman who burns too bright and too fast. Pitt, meanwhile, leans into the melancholy with a performance that winks at old-school Hollywood bravado while acknowledging its inevitable expiration date. And Calva? He’s the audience’s anchor, the character who transforms the most, proving that the industry changes people, whether they like it or not.

Of course, Babylon isn’t without its flaws. It’s (very) lengthy, and its sensory overload and lack of censorship might push some viewers away. But Babylon is never boring, it’s a maximalist, unrelenting, love-it-or-hate-it spectacle. But a friendly heads up, it’s made for adult viewership — so maybe tuck the kids away before putting it on.

WHERE TO WATCH- You can find the film on Apple TV+ and Netflix or watch the trailer on YouTube (runtime: 2:25).

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Sports

A full schedule of matchups across the cups

⚽ Championships are running at full throttle today, with several matches scheduled across the Spanish, French, Italian, and Egyptian cups.

Round 32 of the Egypt Cup concludes today with two matches on the docket. The first match, between Al Masry and Wadi Degla, kicked off at 2:30pm and is still ongoing. At the time of publication, the score is 0-0. Later at 5:30pm, Pyramids will be hosting Mansoura on the pitch.

Major European cup matches to keep an eye on:

  • Atalanta vs. Bologna — Coppa Italia (10pm)
  • Le Mans vs. PSG — Coupe de France (10:10pm)
  • Atletico Madrid vs. Getafe — Copa del Rey (10:30pm)

This publication is proudly sponsored by

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OUT AND ABOUT

Eat your way through Thailand at a live cooking event

MARK YOUR CALENDAR-

? Craving a taste of Asia? The Thai Food Bazaar will have top Thai chefs preparing their signature dishes live — so you can watch, savor, and maybe even steal a secret or two. The event will take place at Al Horreya Park in Zamalek for four days, starting on Thursday, 13 February till Sunday, 16 February, with the event set to run from 12pm to 8pm each day.

(Tap or click the headline above to read this story with all of the links to external sources.)

HAPPENING THIS WEEK-

Watch Gouha’s world sketched and told. The Tales of Gouha will hit the AUC Tahrir stage for the second time tomorrow Wednesday, 5 February at 11:30am — with live illustrations and storytelling packed with nostalgic humor and sharp social commentary. Get your tickets here for tomorrow’s show on Ticketsmarche.

Don’t miss your chance to expand your library. The 56th edition of Cairo International BookFair ends tomorrow. Head to the Egypt International Exhibition and Convention Center in New Cairo for one last sweep.

Rave with your ancestors this weekend. DHB at the Pyramids kicks off this Friday, 7 February at 6pm, and will feature an array of electronic, house, and techno music. Grab your tickets from Ticketsmarche.

Folklore is making a comeback. Tablet El Sitt is back at The Theatre this Friday, 7 February from 8pm. Tickets are available on Ticketsmarche.

Start off the first week of the month with a mix of UK tunes and Arabic classics. At CJC 610 this Friday, 7 February, international DJ Saliah and local favorites Hwa Fi Eh and Lana will be performing at CJC 610. Get your tickets at Ticketsmarche.

As the saying goes, old is gold — so shop vintage. Head to Cairo Vintage Souq and pick up some clothes, accessories, or home decor antiques. The bazaar will take place on Saturday, 8 February at Al Zohriya Garden in Zamalek.

Diverse galleries and a dynamic fair program. Experience the artistic talents of the MENA region at the 6th edition of Art Cairo. The exhibition will be held at the Grand Egyptian Museum from Saturday, 8 February until Tuesday, 11 February. Tickets are available on CollardTickets.

HAPPENING LATER-

A Red Bull-fueled dance off — with one big twist. Red Bull Dance Your Style is back, offering you the opportunity to watch Egypt’s top 16 freestyle dancers battle it out on Thursday, 13 February at 7pm at El Malahy. Get ready for beats, insane moves, and a twist — you’re the judge. Grab your tickets at Ticketsmarche.

The Animatex Festival is back for its fifth edition. It’s bringing a packed program including screenings of both short and feature animated films, discussions, panel talks, and workshops for animation enthusiasts — and those looking to network with local and international industry leaders. The festival will take place at the AUC Tahrir campus from Thursday, 20 February until Tuesday, 25 February. You can grab your tickets from Ticketsmarche.

For the gamers and the cosplayers. EGYCON 12 is taking place on Friday, 21 February at Family Park, New Cairo. The event will feature Japanese live performances, trivia games, a fire show, a merch bazaar, and a whole lot more. Grab your ticket from the link in the event description.

Massar Egbari is preparing to celebrate the release of their latest album, Maba’etsh Akhaf on Friday, 21 February at 7pm. The event will take place at El Sawy Culturewheel Theatre at Nile University in Sheikh Zayed. Tickets are available through El Sawy Culturewheel’s website.

Sports Expo 2025 is near: Head down to the Egypt International Exhibition Center to meet global athletes and stock up on all kinds of sporting equipment at this year’s Sports Expo 2025. The government-hosted event will bring together private- and public-sector players in the fitness and health sectors and related industries and will be open from Sunday, 23 February until Tuesday, 25 February. Get tickets from Tazkarti.

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Under the Lamplight

What is money anyway?

? How do financial systems impact your daily life? Rob Dix’s The Price of Money covers topics including inflation, interest rates, and the value of currency, and breaks down complex economic concepts to simplify them and engage the audience.

We start off with seemingly simple questions. What is money? Why does it have value? These ideas are presented in a straightforward and digestible way without overly technical jargon to stop from overwhelming the reader and help them grasp the principles behind savings, debt, and investment. Call it the key to financial literacy.

Know your history. Dix illustrates how past policies and global events shaped financial markets, and how that has echoed into modern-day economic realities. Understanding how the financial landscape has been shaped by the past will encourage readers to follow financial news and develop a deeper perspective into the world of money.

WHERE TO FIND IT- You can find this book in Diwan.

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GO WITH THE FLOW

What the markets are doing on 4 February 2025

The EGX30 fell 0.3% at today’s close on turnover of EGP 3.2 bn (16.5% under the 90-day average). Local investors were the sole net buyers. The index is down 0.2% YTD.

In the green: Orascom Developments (+1.9%), Oriental Weavers (+1.6%), and Alexandria Containers and Goods (+1.5%).

In the red: Egypt Aluminum (-2.5%), Eastern Company (-1.8%), and GB Corp (-1.6%).


FEBRUARY

23 January - 5 February (Thursday-Wednesday): Cairo International Book Fair at the Egypt IECC in New Cairo.

2-5 February (Sunday-Wednesday): SYNC Public Speaking workshop at O West.

4-5 February (Tuesday-Wednesday): Tales of Gouha at AUC Tahrir.

7 February (Friday): Tablet El Sitt at The Theatre.

7 February (Friday): Saliah, Hwa Fi Eh and Lana at CJC 610.

7 February (Friday): DHB at Giza Pyramids

7-8 February (Friday-Saturday): The Art of Public Speaking Workshop at AUC Tahrir.

7-8 February (Friday-Saturday): Football Access Summit at Zed Park.

8 February (Saturday): Cairo Vintage Souq at Al Zohriya Garden.

8-11 February (Saturday-Tuesday): 6th edition of Art Cairo at the Grand Egyptian Museum.

13 February (Thursday): Red Bull Dance Your Style at El Malahy.

13-16 February (Thursday-Sunday): Thai Food Bazaar at Al Horreya Park

14 February (Friday): Heliopolis Marathon with Cairo Runners.

14 February (Friday): Medhat Saleh Hob x Hob concert at Theatro Arkan.

20-25 February (Thursday-Tuesday): Animatex Festival at AUC Tahrir

20-21 February (Thursday-Friday): Ghostly Kisses at Movenpick Media City.

21 February (Friday): Massar Egbari launch album at El Sawy Culturewheel.

21 February (Friday): E7kky Festival.

21 February (Friday): Egycon 12 at Family Park, New Cairo.

21 February (Friday): Cairokeeat El Nahr El Akhdar Park in the New Administrative Capital.

22 February (Friday): MENA Product Summit at Townhall by Kamelizer – District 5.

23 February (Sunday): Umm Kulthoum Tribute Concert at The Grand Egyptian Museum.

23-25 February (Sunday-Tuesday): Sports Expo 2025 at Egypt International Exhibition Center.

24 February (Monday): Umm Kulthoum Tribute Concert at The Grand Egyptian Museum.

APRIL

1 April (Tuesday): Annual Flower Exhibition at the Agricultural Museum.

OCTOBER

16-24 October (Thursday-Friday): Gouna Film Festival.

30 October - 22 November (Thursday-Saturday): Forever is Now at the Great Pyramids of Giza.

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