Good morning friends, and welcome to part 3 of EnterpriseAM Forum Playback, the AI edition, where we take a step back from the excitement of the forum and dissect the panels and conversations that took place. This week we are delving into a topic that has us all preoccupied.
Is AI coming for our jobs?And what should we do to prepare? There is no doubt that AI is going to reshape the labor market but no one seems to know exactly what shape that will take. The Silicon Valley CEOs who are building the technology are themselves schizophrenic on the topic. They flip-flop between a doomsday scenario and the belief that AI is going to make us all smarter and hyper-efficient to the point where we are only doing the things that we love to do.
There does however seem to be a consensus that the nature of work will change particularly when it comes to entry level jobs. The IMF estimates that AI could lead to “40% of jobs being augmented, downgraded, or eliminated over time” and the first jobs to go will be entry level positions. In our region the prospects may not be so bleak. Our panelists believe that the future will more likely be about rethinking how we work. We bring you all the details in our panel summary below and you can read more about the impact of AI on jobs in our newest publication EnterpriseAM AI + Innovation.
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Is AI coming for our jobs? The technology promises to automate routine work, make us more productive and fundamentally reshape how organizations make decisions. But while businesses race to integrate AI into their operations, a more complicated question is emerging: What happens to the people behind those operations? And how do you build a winning team when the skills, processes, and even the nature of decision-making are changing?
The thing that everyone is most afraid of, replacing employees, may not be a given. The future will more likely be about rethinking how we work. That was the consensus amongst our panelists; Todd Wilcox, CEO and deputy chairman of HSBC Egypt; Omar Khashaba, managing partner at Algebra Ventures; and Khalil El Bawab, CEO of local and regional markets at Beltone Holding.
AI is unlikely to trigger an immediate wave of job cuts. This is particularly true in highly regulated industries such as financial services but it will change the skills companies value and the way they train new hires. Regardless of the sector, companies will also need to grapple with how much responsibility they're prepared to hand over to machines.
AI can identify the problem. Humans still need to solve it. At HSBC Egypt, AI is already helping uncover operational problems that had previously proved difficult to untangle. Wilcox pointed to the bank's call center, which receives thousands of customer calls daily. For years, the bank had accumulated data from those interactions without being able to effectively identify the underlying causes of recurring complaints.
“We were able to build an in-house AI model to really look at all the data that we’ve gathered over the last five years and start to say, “What’s the root cause? Why are clients calling? What’s the impact?” and map it back to our processes, because we’ve put all the processes in that AI engine,” said Wilcox. The system was able to identify specific operational issues driving customer calls — including one process responsible for 5% of calls.
But there was an unexpected challenge: The team became so captivated by what the technology had uncovered that it risked losing sight of the actual objective: Fixing the problem. "There's the danger, I think, of getting so caught in the data and the AI mystique that you forget that we actually have a job to do," Wilcox said.
The lesson? AI can surface insights faster than ever before, but executives still need to challenge those findings, decide what to do with them, and take responsibility for the outcomes. "If you've got poor governance and no accountability, it simply leads to making bad decisions faster," Wilcox warned.
Are businesses really getting the most out of AI? For Khashaba, businesses are only scratching the surface of what AI can do. Using the technology to prepare for meetings or draft documents is useful, but its real potential lies in what he calls "systems of judgment." Traditional enterprise software — from Salesforce to SAP — has been designed to capture what happens within an organization. What it generally fails to capture is why decisions are made.
That missing context could become one of the most valuable assets a business has. Khashaba argued that organizations need to start recording not just decisions and action items, but the reasoning, discussions, and trade-offs that led to those decisions. He pointed to his own "Open Brain" system, which he developed to externalize his judgment, as an example of how AI could begin to access and build on accumulated experience.
The ultimate opportunity is to create an institutional memory that allows AI to understand how an organization exercises judgment — including the exceptions it makes, the customers it prioritizes, and the circumstances that influence its decisions. "That’s what experienced employees have that new hires don't. They don't have a different cognitive architecture. They just have a better understanding of how the organization as a whole exercises judgment,” said Khashaba.
But how much judgment should businesses actually delegate to AI? Khashaba thinks it should be a gradual process. Companies can progressively give AI more responsibility as they develop confidence in its outputs, while retaining human oversight and checks and balances.
For the two banking and financial services executives on the panel, accountability remains non-negotiable. El Bawab said Beltone views AI much like a new employee: It needs to be trained, supervised, and given clearly defined responsibilities before it can be trusted with more consequential tasks. It’s the difference between using AI to inform decisions and allowing it to make them. At Beltone, AI can help analyze stocks, funds, and other investments, but the ultimate investment decision must remain with the client. That caution is partly driven by regulation. El Bawab highlighted the sensitivity of financial client data and the restrictions governing where that data can be stored, arguing that adoption needs to advance at the same pace as regulatory frameworks.
Wilcox echoed the same concerns. While AI can uncover patterns and improve decision-making, executives remain accountable to shareholders, customers, and regulators. The two approaches aren't necessarily incompatible. Khashaba agreed that accountability must remain with humans, but argued that AI could gradually assume more decision-making responsibilities as organizations develop the systems needed to oversee it.
If AI does the work of a junior, how do companies train the next generation of leaders? One of the panel's biggest concerns was what happens to entry-level employees when AI takes over the tasks that traditionally taught them the business. Wilcox recalled learning banking by manually analyzing financial statements and conducting industry research — work that AI can now perform in a fraction of the time. According to Wilcox, those exercises weren't simply administrative tasks. They helped young bankers develop the foundational knowledge needed to eventually make complex decisions. "We're going to have to reinvent how we train new bankers," Wilcox said, pointing to the need for new internships and development programs.
And the skills employers look for are likely to change. Khashaba expects the labor market to continue rewarding generalists, as well as people with strong analytical and logical abilities who can think in systems. The challenge for employers will be ensuring that AI doesn't eliminate the learning opportunities employees need to develop the judgment that becomes more valuable as routine work disappears.
So, will AI mean smaller teams? Not necessarily — at least not by the end of 2027. Asked whether their organizations would employ more or fewer people than at the end of 2027, the panelists were broadly optimistic about headcount, even as they anticipated significant changes to job descriptions.
Wilcox expects HSBC Egypt's workforce to remain broadly stable, with employees shifting away from routine processing toward higher-value responsibilities. Khashaba similarly expects disruption to the nature of work rather than a dramatic change in overall employment levels. Beltone, meanwhile, could actually be hiring. El Bawab said digital transformation and digital onboarding are expanding the firm's ability to reach customers, creating opportunities for growth as automation improves efficiency.
And not every customer wants an entirely digital experience. “Gen Z and Gen Alpha probably don’t want to talk to a human being but high-net-worth and ultra-high-net-worth [clients] are definitely going to need the human element,” said El Bawab.
The takeaway: AI may become a permanent member of the team, but that doesn't mean the human team is going away. The competitive advantage will increasingly lie with organizations that can combine AI's speed and analytical capabilities with human judgment, accountability, and the ability to adapt.
On the sidelines of the EnterpriseAM AI Forum, we spoke withKhaled Darwish, CEO and Managing Director of Beltone Asset Management about Egypt’s evolving fund landscape. As currency devaluations reshape financial habits, younger retail investors are moving beyond traditional cash holdings to higher-yielding alternatives. Darwish discusses why new types of alternative investments like fractional real estate are gaining traction and what he sees as huge growth potential for the asset management sector in Egypt.
EnterpriseAM: Most fund money in Egypt sits in money market funds rather than equity funds. Why has the industry developed in this way?
KD: I think this is changing now. People have started to realize that there are other investments available. At Beltone, we are more heavily weighted toward equities—we're talking 35% to 40%—whereas most other companies [asset managers] are at around 10% to 15% equities with the rest in money markets. Equity funds have started gaining significant attention, and people have begun learning what alternative investments mean. Gen Z and Gen Alpha are especially interested in these investment tools.
KD: The devaluations in the last three or four years were a lesson in what hedging means. As the saying goes, "a blessing in disguise"—people realized what investing actually is. They shifted away from the mindset of just putting money in the bank while inflation eats it away, [and moved] toward putting it into something that acts as a hedge.
EnterpriseAM: You’re seeing this shift into equities mostly from the younger generations and retail investors, not institutional?
KD: Retail makes up around 85% to 90% of the market; institutions have started to decline. That’s because retail coding [investor registration] is everywhere—so many people across the country are registering themselves. People are investing heavily on a daily basis; new people are entering the market every day. The new generations fully understand what investing is, how to get in, and how to buy. Nobody goes to banks anymore. Trying to get a young person to open a bank account today is difficult—they don't want to go to a branch. Everything is on mobile; everything is instantly accessible, and this is just the start.
KD: To give you a statistical perspective: mutual funds in Egypt relative to GDP sit at around 1.5%. That is compared to other emerging markets where it's in the mid-20s, the US is at over 100%, Europe at over 85%, and East Asia at 50% to 60%. So we have exponential room for growth.
EnterpriseAM:You said that Beltone has a higher percentage of equity funds compared to other peers in the market. What stops an asset manager from launching an equity fund?
KD: We don't need to reinvent the wheel. Look at what happened in the US 35 years ago—institutions like Blackstone began creating trackers, and these index trackers took off globally, like the S&P, the Dow Jones, and so on. We created trackers just like those; we even called ourselves "The House of Trackers." As a result, we started attracting a massive audience looking for index trackers. A tracker requires specific systems and infrastructure. Take our "100-100" fund, for example—it's exclusive to Beltone. It holds 100 stocks that mimic the EGX100. It’s a very successful fund, delivering roughly five to six times the performance of the EGX30 over the last five years.
KD: Trackers started drawing people in. Beyond that, the game today is no longer just about issuing a fund—funds exist everywhere. The game is how to market and sell the fund. The business has shifted away from pure technicalities to marketing and distribution.
EnterpriseAM:When money leaves a money market fund, where does it go? Are you seeing money leaving money market funds and going into equities, or is all the money in equities from new retail investors?
KD: I always say that a money market fund is just a parking tool. If you have an upcoming real estate installment, you park your cash in a money market. But investing long-term in a money market is not really an investment. Ultimately, you're earning 18% to 19%, while the market average over the past 3-10 years has generated around 50% to 60%. So it doesn't make sense to keep money in an asset that gets eroded when inflation is very high. But for the short term, it's fine.
EnterpriseAM:You said that it's becoming more of a marketing and selling game because we have enough funds. Are there any fund products that the market needs that don't currently exist?
KD: Globally, Shariah-compliant funds are flying. Anything tied to Shariah principles is seeing huge demand across all demographics, often because culturally people view it as more ethical. Our "Wafra" fund is the largest Shariah fund [in the market]. It’s one of our flagship products.
KD: Additionally, we are launching fractional real estate ownership funds. Today, you can buy real estate starting at just EGP 1 k. Our model is different because it's not based on monthly installments. Once the deal is sealed, you pay once and that's it—no further obligations. You receive your ownership certificate proving you own a fraction of that property. Fractional ownership is taking off worldwide, it represents the future rescue mechanism for a real estate [sector] that demands liquidity, and it’s coming to Egypt in a big way. Our first issuance will likely launch before the end of the year in partnership with Amtar, which I believe is the top fractional ownership platform in Egypt.
EnterpriseAM: Where do you see the fund industry in Egypt headed?
KD: Going forward, what we need most is strong public awareness. We need to show [the market] that there are legitimate, regulated options that yield solid returns. We haven't fully reached certain demographics yet, but we are actively working on it. We recently partnered with Telda to attract Gen Z and Gen Alpha. In five years, Gen Alpha will be entering the workforce and Gen Z will be prime decision-makers with disposable income. By bringing them on board now, we are positioning ourselves alongside the next generation.
KD: The market opportunity remains massive. We have a population approaching 130 mn. With mutual fund penetration at just 1.5% of GDP, the upside isn't just double—it has the potential to grow thirty-fold from here. The government is supporting this through financial inclusion initiatives, and everything is now accessible via mobile apps. Going forward, things are set to head in the right direction.