?A media showdown: Hosted by creative director Mahmoud Saleh, produced by Goocast, and sponsored by E3lam.com, The Ad Showdown dives deep into Egypt’s content creation and media scene. What secrets does the industry have to hide? The podcast explores just that.

Despite being a relatively new podcast — with only four episodes having been released thus far — The Ad Showdown has already tackled several intriguing topics. Discussions range from how advertising campaigns are built within agencies to the secrets behind producing the musical advertisements we see on TV, which dominate a significant portion of the local market. The podcast also covers the power of trends and how they can shape the public narrative about rising issues.

Trend, content, advertisement. In the second episode, Saleh hosts Mohamed Galal, editor in chief of The Glocal, to analyze the media landscape and social media platforms in Egypt, discussing concepts like trends and whether they can dictate the path of advertisements — or vice versa. Saleh and Galal also discuss unconventional marketing ideas, using Abdel Rahman El Abnoudi’s epistolary novel — a collection of fictional correspondence — The Letters of Haraji the Cat, one of the largest spontaneous marketing campaigns at the time, as an example.

Their conversations feel less like formal interviews and more like casual chats between passionate professionals, making the episodes especially rich and engaging. This podcast is a perfect fit for anyone interested in content creation, social media, or advertising, whether as a layman or a professional.

WHERE TO LISTEN- You can tune in to The Ad Showdown on Apple Podcasts | Spotify | Anghami | YouTube.

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