Thndr is layering up its stock-trading platform and integrating wealth management

Thndr is repositioning from a stock-trading app to an integrated wealth management platform, layering digital gold, fractional real estate, no-commission investment funds, AI-powered planning tools, and a redesigned app onto its existing trading infrastructure.

More than EGP 50 bn in Egyptian savings and investments now sit on the platform — roughly 12% of Egypt's entire EGP 411 bn investment-fund industry, with 600k users on the platform’s managed investment products. “Thndr is no longer just a place for trading,” CEO Ahmed Hammouda said during the company’s annual keynote. “It has become one place with all the investment products you need to achieve your financial goals and grow your wealth.”

The commission play

The platform is eliminating commission fees on all available investment funds, effective immediately — it previously charged EGP 1 per EGP 1k invested. The move comes as fund AUM on the platform surpasses EGP 30 bn. “Before, only wealthy individuals had access to licensed experts managing their money,” Hammouda said. The freefund structure functions as a customer-acquisition play in a market where the broader investment-fund industry is growing 30% a quarter and consolidating onto digital-first platforms.

Gold by the gram

Thndr Gold is the most operationally specific new product. The digital gold investment lets users buy and sell fractional quantities of 24-karat gold, with storage in vaults operated by EgyCash — a custody company in which the Central Bank of Egypt holds a 35% stake. Thndr charges 1% on purchases and 1% on sales, and the product is shariah-compliant under a dedicated committee. The structure addresses the storage, fragmented pricing, and high-minimum-purchase frictions that have historically blocked retail access to physical gold.

The next access frontier

The platform is preparing to launch a fractional real estate product currently under FRA review, joining Nawy Shares, SAFE, and Farida in the segment. “Real estate has always been one of the best forms of saving and investment in Egypt, but it usually requires EGP mns, long installment commitments, and concentration in a single asset,” Hammouda said. The product will let users invest in income-generating, professionally managed properties without installment commitments, earn rental income from day one, and exit ownership stakes before the full property is sold.

Building for scale

Thndr now accounts for roughly 40% of order volume on the EGX, Hammouda said, processing more than 200k orders per day on peak sessions, up from 20k three years ago. The company invested over USD 8 mn in technology infrastructure over the past three years and is developing its own matching and transaction-recording systems. The redesigned app brings stocks, mutual funds, fixed-income products, gold, and the planned real estate offering into a single interface with a consolidated portfolio view and a discovery section that filters by category, investment objective, and shariah compliance.

The company also expanded its offering for active investors through Thndr X and Thndr Trader. Users of Thndr X now account for more than half of the value traded on the platform, according to Hammouda. Subscribers to Thndr Trader collectively saved more than EGP 200 mn in commissions over the past year, he added.

Alongside its trading products, the company announced new developments on Rumble, its independent research platform designed to provide both technical trading analysis and long-term investment research. Subscriptions to Rumble’s technical analysis notes will be separate from subscriptions to its fundamental analysis platform, allowing Thndr users to choose the research tools that best suit their investment strategies.

Under the hood

The AI layer is the differentiator the company is pushing hardest. Bolt, Thndr’s customer service assistant built on Anthropic's AI models, already handles more than half of customer support requests, with customer satisfaction scores moving from 50% to 90%. Alpha, the new AI-powered investment assistant, builds personalized investment plans by collecting user objectives and risk preferences, then prepares the buy and sell orders to implement the recommended portfolio. “When you're convinced by the plan, it can prepare all the orders for you and execute them with a single click,” Hammouda said.

An even broader pivot

Thndr is preparing to launch the Thndr Card pending CBE approval — in partnership with Suez Canal Bank, Visa, and payment technology firm Modupay — extending the platform beyond investment products into payments. Hammouda named Suez Canal Bank Chairman and Managing Director Akef El Maghraby, Visa’s Regional Country Manager Malak El Baba, and Modupay CEO Ahmed Nafie as partners on the launch.