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WHAT WE’RE TRACKING TONIGHT

Incoming updates to Red Sea land use and investment rules

Good afternoon, friends, and congratulations on making it to the halfway mark of a (now officially) shorter-than-usual workweek, with the Labor Ministry confirming Thursday, 4 September a holiday in commemoration of the Prophet Muhammad’s birthday.

THE BIG STORY TODAY-

The government is preparing new rules for land use and investment along the Red Sea, Asharq Business reports citing a government document. A committee is mapping and reviewing plots, with recommendations due mid-September. The goal? Boosting state returns from prime coastal assets.

The move follows similar efforts on the North Coast, which saw the New Urban Communities Authority issue a new regulatory framework for real estate projects. The new rules included a flat USD 20 per sqm fee for projects developed by foreign developers and EGP 1k per sqm charge for local developers.


In the fourth issue of our Destination Sahel series, we're bringing you the latest updates on New Alamein City and a look at the best investments in Sahel today. We also investigate the growing issue of beach erosion and its impact on our shores.

Look for Destination Sahel, Issue IV, in your inbox on Wednesday, 3 September.

Missed the first three issues? Tap here to read the full series.


THE BIG STORY ABROAD-

It’s a slow afternoon on the business front, with global headlines dominated by the latest updates from Afghanistan after an earthquake left hundreds dead.

A magnitude 6.0 earthquake in Afghanistan has left over 800 dead and 2.8k injured. The quake struck 27 km from Jalalabad, with its impact felt in the Afghan capital of Kabul 161 km away. Rescue missions have been mobilized in several districts, but the full extent of the damage remains unclear with entire villages flattened, CNN reports. Afghan authorities expect the death toll to rise as rescue efforts continue. (CNN | Reuters | Guardian | Financial Times | New York Times | BBC)

☀️ TOMORROW’S WEATHER- It’s going to be another warm day in Cairo, with temperatures set to peak at 37°C, before cooling down to 24°C. We’re in for cooler weather up north, with a high of 29°C and a low of 27°C, according to our favorite weather app.

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FOR YOUR COMMUTE

The Easy Apply myth

? Job hunting is a challenge, and services that facilitate applying to positions online are making it worse. As of May 2025, job applications submitted on LinkedIn have increased by 45%, aided by the platform’s Easy Apply feature — but according to Business Insider, more accessible job applications are increasing competition and making it harder to stand out. Piling résumés are overwhelming HR departments, leaving many job seekers on read, and making the convenience of job applications counterproductive.

Filtering out the noise. Few-click applications are taking many applicants out of the running by default as recruiters try to sort through thousands of résumés starting by using AI to weed out applications submitted through facilitation services like Easy Apply, which allow job seekers to solicit a position indiscriminately, whether or not they’re qualified. Hirevue chief data scientist Lindsay Zuloaga recalls having to review 4k applications for a senior scientist position. The kicker? Half of the applicants didn’t even qualify for the role.

A double-edged sword: More applications to review means more job applicants not hearing back based on menial markers such as missing keywords that filter out résumés, and good candidates can become collateral damage. Recruiters are pressured to use tracking systems to manage the large applicant flow, and the software can inadvertently filter out qualified candidates. Recruiter Jaylyn Jones tested her own résumé on an online scanner, which scored it at 16% thanks to some missing keywords.

Being ghosted by employers builds more pressure to send out even more applications. In a LinkedIn survey from late 2024, 37% of job seekers across a dozen countries reported that the more jobs they applied for, the less they heard back. Since everyone shares the same preconception that casting a wider net yields more fish, applying to jobs becomes a Sisyphian task for both the applicants and the recruiters, feeding into a counterproductive loop where insecurities grow for job seekers whose resumes were scrapped.

Breaking this cycle means that both sides need to get smarter about the hiring process. Job seekers should focus on quality over quantity by only applying to roles they’re genuinely interested in and qualified for. On the other side of the coin, companies need to ditch lazy keyword filters and AI sieves and invest in monitored screening that doesn't let good candidates slip through the cracks.

The future of job hunting might circle back to good old-fashioned human connection. As the digital arms race for employment gets more intense, the people landing jobs are the ones stepping away from the spray-and-pray approach, and instead shifting to networking, direct outreach, and relationship building instead of relying on mass automated applications.

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Ears to the Ground

This podcast pulls back the curtain on Egypt’s advertising industry

?A media showdown: Hosted by creative director Mahmoud Saleh, produced by Goocast, and sponsored by E3lam.com, The Ad Showdown dives deep into Egypt’s content creation and media scene. What secrets does the industry have to hide? The podcast explores just that.

Despite being a relatively new podcast — with only four episodes having been released thus far — The Ad Showdown has already tackled several intriguing topics. Discussions range from how advertising campaigns are built within agencies to the secrets behind producing the musical advertisements we see on TV, which dominate a significant portion of the local market. The podcast also covers the power of trends and how they can shape the public narrative about rising issues.

Trend, content, advertisement. In the second episode, Saleh hosts Mohamed Galal, editor in chief of The Glocal, to analyze the media landscape and social media platforms in Egypt, discussing concepts like trends and whether they can dictate the path of advertisements — or vice versa. Saleh and Galal also discuss unconventional marketing ideas, using Abdel Rahman El Abnoudi’s epistolary novel — a collection of fictional correspondence — The Letters of Haraji the Cat, one of the largest spontaneous marketing campaigns at the time, as an example.

Their conversations feel less like formal interviews and more like casual chats between passionate professionals, making the episodes especially rich and engaging. This podcast is a perfect fit for anyone interested in content creation, social media, or advertising, whether as a layman or a professional.

WHERE TO LISTEN- You can tune in to The Ad Showdown on Apple Podcasts | Spotify | Anghami | YouTube.

This publication is proudly sponsored by

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Sports

The first international break of the football season

The first break of the new football season kicks off today and will remain in effect until Thursday, 9 September. Domestic tournaments around the world as well as on the home front are also stepping aside to make way for the 2026 World Cup qualifiers across Africa, Europe, and South America.

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OUT AND ABOUT

In the mood for a George Wassouf tribute night?

MARK YOUR CALENDAR-

? George Wassouf fan? Saad El Oud is here to switch things up with an intimate George Wassouf tribute night at Madinaty’s Boom Room on Wednesday, 10 September. Book your tickets on Ticketsmarché.

HAPPENING THIS WEEK-

Get ready to laugh the night away with Lebanese comedian John Achkar as he makes a stop in Cairo as part of his Wagef world tour. Comedy buffs can catch him live at Sheikh Zayed’s Arkan Theatre on Wednesday, 3 September. Get your tickets at Ticketsmarché.

Opt for a slow morning and join Darb 15’s Cairo Morning Club for Minimalism: Less isMore. Breathwork, meditation, journaling, and intentional conversations are all part of the agenda on Friday, 5 September. Book your spot through the link in their Instagram bio.

Some of your favorite comedians are taking the stage for the Stand Up Comedy Show at Theatro Arkan. Laugh the night away on Friday, 5 September and get your tickets on Ticketsmarché.

HAPPENING LATER-

Customize your own rug in a tufting workshop with Tuft Egypt at Darb 15. Join the creative session on Saturday, 6 September and register through the link in their Instagram bio.

Marassi’s Saudi National Day celebrations kick off on Thursday, 18 September with live performances from star acts Ragheb Allama and Amina at the Address Beach Resort. Head to Ticketsmarché to get your tickets and enjoy another fun night at Address Beach Resort.

Ready for another Indigo Night? On Friday, 3 October, Belgian-Egyptian singer Tamino Moharam Fouad is dropping by Cairo to perform his latest album Every Dawn’s a Mountain at the Cairo International Convention Center. Tickets can be purchased through Tamino’s website.

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GO WITH THE FLOW

What the markets are doing on 1 September 2025

The EGX30 rose marginally at today’s close on turnover of EGP 4.4 bn (0.4% below the 90-day average). Local investors were the sole net buyers. The index is up 18.2% YTD.

In the green: Palm Hills Development (+3.8%), EFG Holding (+1.9%), and Orascom Development (+1.8%).

In the red: Rameda (-1.7%), CIB (-1.6%), and Credit Agricole (-0.8%).


? SEPTEMBER

1-7 (Monday - Sunday): Amira Selim singing masterclass at Khayal Arts and Music Academy.

3 September (Wednesday): John Achkar at Arkan Theatre.

4 September (Thursday): Al Mawlid Al Nabawi.

4 September (Thursday): Trivia Night at Darb 15.

5 September (Friday): Minimalism: Less is More at Darb 15.

5 September (Friday): The Stand Up Comedy Show at Theatro Arkan

6 September (Saturday): Medhat Saleh at The Address Beach Resort.

6 September (Saturday): Tufting workshop at Darb 15.

6 September (Saturday): Wearable suncatcher workshop at Darb 15.

10 September (Wednesday): George Wassouf tribute night at Madinaty’s Boom Room.

10 September (Wednesday): Not Just for Men Comedy Show at Rihany Theatre.

13 September (Saturday): Wael Gassar and Reham Abdelhakim at The Address Beach Resort.

18 September (Thursday): Ragheb Allama at The Address Beach Resort.

19 September (Friday): Tamer Ashour at The Address Beach Resort.

20 September (Saturday): Assala and Ahmed Saad at The Address Beach Resort.

OCTOBER

3 October (Friday): Tamino at the Cairo International Convention Center.

6 October (Monday): Armed forces day.

7 October (Tuesday): Enterprise Egypt Forum 2025.

10 October (Friday): Anyma at The Great Pyramids.

15 October (Wednesday): Scorpions concert at New Capital.

16-24 October (Thursday-Friday): Gouna Film Festival.

NOVEMBER

11 November - 7 December (Tuesday - Sunday): Forever is Now at the Great Pyramids of Giza.

DECEMBER

19 December (Friday): DJ Tiësto at the Giza Plateau.

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