Fan loyalty needs more than match day

A strong season can fill seats; a strong fan strategy keeps people engaged after the final whistle. The Sports Marketing and Fan Experience Certificate covers fan engagement strategy, brand storytelling, and modern sports marketing practices. Participants build marketing campaigns using data analytics, map fan journeys through segmentation and personalization, and design loyalty programs that keep fans engaged after the game ends. The two-month blended program runs live online and on campus, with the next cohort beginning 9 November 2026.

Applications close on 18 October 2026. Apply here.