The business behind the game

A live match is also a media product, a sponsorship platform, and a commercial asset. The Sports Sponsorship and Media Certificate covers sponsorship strategy, media rights, and value creation across sports platforms. Participants learn to build data-driven sponsorship proposals, negotiate and measure partnership ROI, and manage media and broadcast operations at live sports events. The two-month blended program runs live online and on campus, with the next cohort beginning 7 November 2026.

Applications close on 18 October 2026. Apply here.