What exactly is a digital EGP?

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WHAT WE’RE TRACKING TONIGHT

Bekia and Delta Oil land Madica backing as Egypt anchors the fund's latest cohort

Good afternoon, ladies and gents, and happy hump day. Today we break down the digital EGP — what a central bank digital currency actually is, why it’s different from everything you’re already using, and why the CBE is moving carefully. We also found a chicken pane sandwich in Maadi that tastes like someone’s grandmother made it — the highest possible praise — as well as a recap of last night’s 78th Primetime Emmy Awards.

But first, the news…

THE BIG STORY TODAY-

Pan-African pre-seed fund Madica has picked up two Egyptian startups showing continued appetite for the domestic market. The fund is backing recycling platform Bekia and used-cooking-oil aggregator Delta Oil at up to USD 200k each, part of a five-company cohort spanning four African markets, according to a press release (pdf). The two Egyptian startups anchor a five-company cohort spanning four African markets; the wider batch marks Madica’s first investments in Algeria (HR-tech platform Talenteo) and Cameroon (neobank Paysika), alongside Nigeria’s ChipMango, a semiconductor startup.

“[It’s] one market that we’re really excited about,” Madica Investment Associate Francis Veste tells us, where whole sectors still sit underfunded and reward investors willing to look past fintech and retail. We’ll have full details on what the two checks are actually funding, how Madica sizes up the local competition, and the next Egyptian agreement it’s already circling in tomorrow’s EnterpriseAM.


The EnterpriseAM Egypt Forum is less than a month away — and here’s some of what’s shaping up on the agenda:

  • Where AI fits on the list of topics keeping CEOs awake at night
  • What AI means for your company, your team, your job, and your family
  • What's the AI opportunity for Egypt
  • Building the AI infrastructure

And more panels to come.

Join us on 5 October in Cairo. Attendance is by invitation only, and seats are filling up quickly.

Request your invitation here.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The Egyptian arm of MNT-Halan lined up approval yesterday from the EGX for what looks set to be a blockbuster IPO that’s being closely watched by investors well beyond Cairo. Shares of MNT Tech Holding for Financial Investments will trade on the big board under the ticker HALN.CA;
  • The Finance Ministry is weighing a return to the international debt market between October and December, tapping foreign funding aimed at narrowing the financing gap. The cabinet approved measures under the ministry’s FY 2026/27 issuance plan, targeting some USD 3 bn of international bonds — a mix of conventional and “innovative” instruments, plus credit-backed panda bonds — to be executed as investor demand and market conditions allow;
  • Cairo-born AI firm Synapse Analytics raised USD 13 mn in a Series A funding round led by Paris-headquartered tech investment company Partech, with our friends at Algebra Ventures also participating alongside Silicon Badia. The round is fully priced, drawn down in a single tranche, with no earlier instruments converting into it, and takes total capital raised to USD 17 mn since 2018;
  • The pharma industry is targeting around USD 1.6 bn in exports by the end of 2026, up from some USD 1.3 bn in 2025. This follows expansion into new markets and more competitive local products, with exports reaching USD 550 mn through May. The government wants USD 3 bn by 2030: The domestic market is growing at a c. 15% CAGR — nearly double the global average — while exports increased by around 20% y-o-y in 2025.

☀️ TOMORROW’S WEATHER- Keep those water bottles close, folks; it’s going to be another toasty day in the capital. Highs are set to climb to 37°C, with an overnight low of 26°C, according to our favorite weather app.

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Enterprise explains

The digital EGP won’t look different at checkout — but it will work nothing like InstaPay

💰 When you send money over InstaPay, tap a wallet app at checkout, split a dinner bill without anyone reaching for banknotes, none of that is central-bank money — it’s a claim on whichever bank or telco is holding it for you, just moving faster than it used to. The digital EGP (e-pound) that the Central Bank of Egypt (CBE) is now laying the groundwork for what would be something else.

What is a Central Bank Digital Currency (CBDC) in a nutshell? It’s digitalcash, the same as the banknote already in your wallet, except no bank or telco sits between you and the CBE to hand it over. Meanwhile, the CBE is moving slowly from concept to reality, laying the ground for a wholesale rollout first before moving into a riskier retail one.

The idea of central-bank-issued digital money exists because of what came before it. The rise of unregulated cryptocurrencies left central banks watching digital money develop entirely outside their own systems, and in a heavily digitized world, the response has been Central Bank Digital Currencies (CBDCs). A CBDC brings “the unique attributes of central-bank money — such as safety, settlement finality and integrity — into the digital economy,” Digital economy expert Mai Hegazi tells EnterpriseAM.

It is a sovereignty story: China was first to move at scale with the e-CNY, and the motivation was not only about consumer convenience. It is about a payment rail it controls end to end, one that doesn’t route through SWIFT— a worldwide interbank financial messaging system, Visa, Mastercard, or the USD-denominated infrastructure most of the world’s card payments still depend on, a former CBE expert tells us.

What makes the CBDC unique

It’s controlled and regulated by the Central Bank. Cryptocurrency is private and decentralized — no government or central bank backs it. “A CBDC changes the monetary instrument itself,” Hegazi explains. When a customer uses an instant payment method to transfer money from one account to another, the fund itself is a claim on the commercial bank. “The payment rail facilitates the transfer; it does not change the nature of the underlying money,” she adds. Today, the public only ever holds central-bank money as physicalcash — banks alone hold it digitally, as reserves. A retail digital EGP would put central-bank money directly in the public’s hands digitally for the first time.

What happens differently at the checkout? The tap could look the same regardless of which rail moves the money. But the difference lies behind the tap. When you pay through a fast payment system, you’re moving commercial-bank deposits. “An InstaPay transfer moves value between existing bank accounts, while a mobile wallet transfers e-money within the service provider’s ecosystem,” Financial Analyst Hany Abou El Fotouh tells us. Since this form of money represents a liability of the entity issuing it, it bears that issuer’s credit risk. A customer using a retail CBDC, however, uses money that is a liability to the central bank, so it does not carry any credit risk, according to the Bank for International Settlements (BIS).

CBDCs could carry offline payments: CBDCs also could have “the ability to maintain digital payments in circumstances where conventional connectivity is unavailable,” Hegazi explains.

Programmability remains the most debated feature, which refers to funds restricted to specific designated uses. It’s the feature central bankers pitch hardest and privacy advocates push back on hardest for the same reason. The ability to condition a payment on something (a subsidy that can only buy groceries, for example) is powerful precisely because it’s also a form of control. However, “conditional-payment functionality can be built around an unrestricted digital currency,” as Hegazi explains.

Wholesale first, retail later, maybe?

Retail CBDCs are the ones that would sit in a consumer’s pocket, and this stage is riskier as it could disrupt the banking system. Wholesale CBDCs, however, are meant for financial institutions. They work much like traditional central bank reserves, but offer extra features through tokenization, as BIS describes.

Advantages of retail CBDCs are still contested: On paper, retail CBDCs may allow reaching the unbanked, cutting the cost of handling physical banknotes, moving subsidy payments instantly and with a full record, and pulling a large informal economy toward formal channels, if implemented successfully. However, only three countries have completed this public retail rollout: The Bahamas, Jamaica, and Nigeria. Nigeria’s eNaira, though, is a cautionary tale, as it launched into a market that already had digital payments people liked, and adoption stalled.

The risks that explain the caution: The primary risks of CBDCs center on bank disintermediation if depositors shift funds away from commercial banks to use retail CBDCs. However, it depends on the operational architecture of CBDC. “Modern CBDC architectures can retain a strong role for commercial banks and payment service providers in onboarding, distribution, and customer services,” as Hegazi explains, so she does not see retail CBDCs competing with instant-payment systems. A retail CBDC also raises privacy concerns regarding state visibility into citizen spending. Then comes the structural cybersecurity threat of a single, highly centralized target.

The true strength of CBDCs resides in wholesale applications and cross-border payments, as Hegazi notes. Establishing a “multi-CBDC infrastructure could potentially bring different currencies, central-bank money and cross-border settlement onto a shared infrastructure layer, reducing some of the fragmentation inherent in traditional correspondent-banking arrangements,” she says.

A real-life proof of concept: In January 2024, a pilot cross-border transaction using the digital AED saw AED 50 mn sent to China via mBridge, which is a blockchain-powered platform facilitating real-time transfers between central banks in China, Hong Kong, and Thailand.

Where Egypt actually stands

The CBE is in proof-of-concept now, with a broad rollout loosely targeted for 2030, a date anchored to the 2024 IDSC cabinet roadmap, which ties the digital EGP to reaching 100% financial inclusion and 80 mn active e-wallets by decade’s end. In 2025, the CBE signed a cooperation MoU with the People’s Bank of China, including provisions on CBDC cooperation. In the same year, Bank Al Maghrib governor Abdellatif Jouahri said that Morocco is collaborating with the CBE on exploring cross-border payment applications with the support of the World Bank as well. However, no operational structure has been announced yet.

3

PLUG IN

Recapping the 78th Primetime Emmy Awards

🏆 It was a big night for television last night, and we got plenty of fun and dramatic moments at the 78th Primetime Emmy Awards, hosted by Law & Order: SVU icon Mariska Hargitay. While last year saw Adolescence, The Studio, and The Pitt sweep the categories, this year belonged almost entirely to one show: Apple TV’s Widow’s Bay, which snagged an all-time record-breaking 14 awards for a comedy — surpassing the record set just last year by The Studio.

💡 ICYMI- Widow’s Bay is a horror-comedy with plenty of ludicrous moments you just can’t get enough of. The 10-episode show, starring Matthew Rhys, Kate O’Flynn, and Kevin Carroll, follows the residents of an island off the coast of New England going through a… well, rough supernatural patch, let’s just put it that way. Watch the trailer on YouTube (watch, runtime: 1:08).

The Apple TV original snagged several major awards: Outstanding Comedy Series; Outstanding Lead Actor (Matthew Rhys); Outstanding Supporting Actor (Stephen Root); Outstanding Supporting Actress (Kate O’Flynn); Outstanding Writing (Katie Dippold); Outstanding Directing (Hiro Murai); Outstanding Guest Actress (Betty Gilpin); as well as seven technical categories.

AND- Still holding its ground two years in a row, The Pitt took home a total of seven Emmys (to last year’s five), in the following categories: Outstanding Drama Series; Outstanding Lead Actor (Noah Wyle); Outstanding Guest Actor (Ernest Harden Jr.); Casting; Prosthetic Makeup; Original Music and Lyrics.

Some of the other accolades of the evening included:

  • Outstanding Lead Actress in a Drama Series (Rhea Seehorn, Pluribus);
  • Outstanding Writing for a Drama Series (Vince Gilligan, Pluribus);
  • Outstanding Guest Actress in a Drama Series (Shailene Woodley, Paradise);
  • Outstanding Lead Actress in a Comedy Series (Jean Smart, Hacks);
  • Outstanding Limited or Anthology Series (DTF St. Louis);
  • Outstanding Lead Actress in a Limited or Anthology Series or Movie (Sally Field, Remarkably Bright Creatures).

New records: Matthew Rhys made history as the first actor to snag two lead acting Emmys on the same night, taking home Outstanding Lead Actor in a Comedy Series for Widow’s Bay and Outstanding Lead Actor in a Limited or Anthology Series or Movie for The Beast in Me.

Beloved veteran actress Jean Smart’s Emmy for Outstanding Lead Actress in a Comedy Series last night became her eighth ever and her fifth consecutive victory in the same category for the same role. It’s an annual tradition at this point.

ALSO- At 79, Sally Field became the oldest actress to be awarded in her category.

💡 We know what you’re thinking: aren’t the Emmys about TV shows? Well, in fact, made-for-television and streaming movies are indeed awarded at the Emmys. Plus, you’ll find no complaints from us: Sally Field deserves the world (and so does Remarkably Bright Creatures).

The highlights: Did we just get a Targaryen family reunion? We sure did. Emilia Clarke (Game of Thrones’ Daenerys Targaryen) and Emma D’Arcy (House of the Dragon’s Rhaenyra Targaryen) took to the stage for one of the evening’s most wholesome — we’re biased — bits, with descendant Daenerys speaking in High Valyrian, and ancestor Rhaenyra translating (watch: runtime 0:47).

Taylor Swift was in the building (kind of): Following speculation over Taylor Swift’s presence at the 78th Emmys, the global pop icon made a surprise appearance in a Law & Order: SVU skit alongside Hargitay with plenty of easter eggs left for her fans (watch, runtime: 4:14).

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EAT THIS TONIGHT

Maadi and Nasr City’s Pane is what fried chicken dreams are made of

🥪 The pleasures of life are simple: a sweet late-summer breeze, a warm cup of milk tea, and, last but not least, a nice chicken pane sandwich. Pane knows this, and they’ve built their entire business around it. Having launched this summer on the North Coast in Masyaf and Ballah, the newly minted sandwich-maker set up shop with cloud kitchens in Maadi and Nasr City. Naturally, we had to give it a shot.

What to expect: Pane offers exactly what it says on the tin: pane sandwiches. If the workday has left you with an extreme aversion to decision-making, then rest assured that you won’t have to trouble your prefrontal cortex, seeing as the menu only features two — yes, two — items: the sandwich and fries. That’s it. You can order an individual brioche bun, a pack of four, or a pack of eight. Fries, naturally, should complete the equation, and there are pickles too if you’d like to have a party.

What we liked: Pane was at our doorstep faster than we could guess why the chicken crossed the road. The sandwiches were hot and fresh, and so were the fries. We got to feasting. One bite in, and we were in love. This isn’t your average fried chicken sandwich — Pane’s chicken tastes genuinely homemade. If there’s anything to compare it to, it would be Bon Appetit’s classic chicken pane sandwich. Where both establishments differ is that Pane is as basic as it gets: brioche buns, lettuce, mayo, and the cutlet.

What we didn’t like: Packaging could have been a little more careful, seeing as the sandwiches were more squished than visually acceptable. Portions were a bit of an issue too, with each sandwich comfortably finished in one-and-a-half to two bites — though at EGP 75 a pop, we weren’t too surprised.

The verdict: This is still some really good, homemade pane, folks, and if you’re looking for a quick bite with virtually zero time spent on sifting through a menu, we’d urge you to go for it. Just get a pack of four at minimum, as less than that would probably leave you craving more.

WHERE TO GET IT- You can order Pane through Talabat in Nasr City and Maadi.

5

Sports

Al Ahly on the pitch + La Liga and Carabao Cup action tonight

⚽ Egyptian football and Europe’s major cups share the spotlight today, with the Nile League’s fifth round, a fresh La Liga round, and the Carabao Cup’s Round of 32 all on the schedule.

In Egypt’s Premier League, Al Ahly host Abu Qir Fertilizers in the standout Week 5 fixture. Kick-off is at 8pm, live on ON Sport.

Other Nile League fixtures today:

  • Petrol Assiut vs. Modern Sport — 5pm, ON Sport Plus;
  • Wadi Degla vs. Al Mokawloon Al Arab — 5pm, ON Sport Max;
  • Al Masry vs. Al Ittihad — 8pm, ON Sport Max.

In La Liga, Real Madrid travel to Elche for the late match of the sixth round. Kick-off is at 10:30pm on beIN Sports 2.

Also in La Liga:

  • Rayo Vallecano vs. Espanyol — 8pm, beIN Sports 8;
  • Alavés vs. Valencia — 9pm, beIN Sports 6.

Meanwhile in England, the Carabao Cup’s Round of 32 gets underway, headlined by Liverpool hosting Tottenham Hotspur. Kick-off is at 10pm on beIN Sports 3. Arsenal are also in action, traveling to Ipswich Town in another Round of 32 fixture. Kick-off is at 10pm on beIN Sports 4.

Also in the Carabao Cup:

  • West Ham United vs. Fulham — 9:45pm;
  • Reading vs. Brentford — 10pm.

🥅 ICYMI-

At home, Ceramica Cleopatra beat Al Bank Al Ahly 2-0 to move to the top of the table on 12 points, while Smouha snapped a losing run with a 1-0 victory over Tala’ea El Gaish.

Over in the European leagues, Leeds thrashed Newcastle 4-1 at Elland Road, with a Dominic Calvert-Lewin brace doing most of the damage, while Roma scored 2-0 at Torino to move level on points with Inter, who came from two goals down to beat Udinese 5-3.

AND- In La Liga, Real Betis beat Villarreal 2-1 to level with Real Madrid on 12 points, one behind leaders Barcelona.

**The EnterpriseAM Fantasy Football League is live. Join the Classic League and lock in your picks — click on this link or use the code hm029y to join.

This publication is proudly sponsored by

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Mark Your Calendar

Masked singer Tul8te takes the stage in Cairo this October

🎤 Caught between “Narein”? Tul8te knows a thing or two about that. On Friday, 16 October, the beloved masked Egyptian singer — hailed as this generation’s Amr Diab — will be taking the stage at Al Manara Arena to perform his biggest hits and late-summer releases. If you haven’t had the chance to see him live yet, consider this a sign. Tickets are available on TicketsMarché.

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GO WITH THE FLOW

What the markets are doing on 15 September 2026

The EGX30 rose 0.2% at today’s close on turnover of EGP 10.5 bn (9.5% below the 90-day average). International investors were the sole net sellers. The index is up 31.3% YTD.

In the green: GB Corp (+4.1%), Telecom Egypt (+3.9%), and E-finance (+3.9%).

In the red: Qalaa Holdings (-1.8%), Emaar Misr (-1.6%), and Palm Hills Developments (-1.4%).


SEPTEMBER

1 August - September 15 (Saturday-Tuesday): El Alamein Book Fair.

6 September - 30 October (Sunday-Friday): Khayal Mareed at Theatro Arkan.

17-26 September (Thursday-Saturday): El Gouna Water Sports Festival.

18 September (Friday): Miles for Meaning run at The Great Pyramids of Giza.

18 September (Friday): Hisham Kharma at Cairo Opera House, Zamalek.

18 September (Friday): Tawfeek El Ha2ee2y at Theatro Arkan.

18 September (Friday): Kadim Al Sahir at Ivoire East, New Cairo.

18 September (Friday): Haifa Wehbe at Kiki’s Beach Bar, North Coast.

18 September (Friday): Aida El Ayoubi at Ewart Memorial Hall, AUC Tahrir Square.

18 September (Friday): Bazarna Society Premium Outlet with The Food Platform Market at Downtown Katameya.

19 September (Saturday): Omar El Gamal Vol.68 at Theatro Arkan.

19 September (Saturday): The Football Aura X Dor El 16 Live at Teatro 90.

22 September (Tuesday): Shawn Chidiac at CJC 610.

25 September (Friday): Omar Khairat at Nile University, Sheikh Zayed.

25 September (Friday): Zamalek 5k Run by The TriFactory at Mamsha Ahl Misr.

26 September (Saturday): John Achkar’s Feena Nehke at Theatro Arkan.

OCTOBER

1-3 October (Thursday-Saturday): Oliver season 3 by Fabrica at Teatro 90.

1-4 October (Thursday-Sunday): She Arts Festival at Ewart Memorial Hall, AUC Tahrir Square.

2-3 October (Friday-Saturday): Oktoberfest by Work Afters at Tenaya Riverside Dining, Maadi Al Corniche.

5 October (Monday): EnterpriseAM Egypt Forum.

6 October (Tuesday): Armed Forces Day.

8-11 October (Thursday-Sunday): Starlight Festival in partnership with Visa at The Great Pyramids of Giza.

11 October - 8 November (Sunday-Sunday): Cairo International Art District by Art D’Egypte at Downtown Cairo.

15-23 October (Thursday-Friday): El Gouna Film Festival.

16 October (Friday): Tul8te at Al Manara Arena.

16-17 October (Friday-Saturday): Ultra Relay Run by The TriFactory at AUC, New Cairo.

16-17 October (Friday-Saturday): Egypt Coffee Festival at Common Grounds in Obour.

17 October (Saturday): Steps Summit at Sodic Sports Club, Sodic Eastown.

17 October (Saturday): Konnect Summit at The Greek Campus, El Tahrir St.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

28-31 October (Wednesday-Saturday): Egypt’s Cheese Festival at Al Horreya Garden, Zamalek.

NOVEMBER

4 November (Wednesday): Angham at the New Opera House in the City of Arts and Culture.

5 November (Thursday): Gala De Danza at the Grand Egyptian Museum.

6 November (Friday): Angham at the New Opera House in the City of Arts and Culture.

2-7 November (Monday-Saturday): Barbara O’Neill Wellness Journey at Sheraton Miramar Resort, El Gouna.

11-20 November (Wednesday-Friday): Cairo International Film Festival.

13-14 November (Friday-Saturday): Max Amini at St. Regis, New Capital.

19-28 November (Thursday-Saturday): Cairo Design Week.

21 November (Saturday): El Gouna Half Marathon.

28 November (Saturday): Shakira at The Great Pyramids of Giza.

DECEMBER

4 December (Friday): Ghostly Kisses at Zed Park, Sheikh Zayed.

11-12 December (Friday-Saturday): The Marakez Pyramids Half Marathon at The Great Pyramids of Giza.

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