E-finance acquires 8% stake in wealthtech platform Wilzy following Tamweely takeover

E-finance says it bought an 8% stake in wealth management platform Wilzy for around EGP 100 mn (c. USD 2 mn), according to Chairman and Managing Director Ibrahim Sarhan. The move comes days after the EGX-listed fintech player announced its multi-bn EGP takeover of MSME lender Tamweely, buying out a consortium of international investors, including the European Bank for Reconstruction and Development and British International Investment.

Wilzy was born out of Act Financial’s rebrand of Act Holding last year, turning the subsidiary into a digital investment platform aimed at retail investors. The plan was to roll out 20-30 investment products over five years, alongside brokerage and asset management arms.

Egypt’s wealth-management market is growing quickly, which means there’s plenty of room to run. The market is projected to reach USD 593 mn by 2032, up from USD 447 mn last year, and to grow at a CAGR of 4.8% from 2026 to 2032.

ICYMI- E-finance is on a roll. The company is buying Tamweely outright for as much as EGP 4.8 bn, valuing the lender at 71% above the EGP 2.8 bn it fetched when it last changed hands two years ago. The transaction still needs sign-off from shareholders, the Financial Regulatory Authority, and the Egyptian Competition Authority before an expected close in 3Q or 4Q.

There’s a Saudi angle here too: The Public Investment Fund, Saudi Arabia’s sovereign wealth fund, indirectly owns 25.7% of E-finance, giving it indirect exposure to the company’s push into Egypt’s MSME lending and wealth-management markets through both Tamweely and Wilzy.

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