Egypt wants to more than double annual tourism revenue to USD 38 bn by 2030

The Madbouly government wants to more than double annual tourism revenue to USD 38 bn by FY 2029/30, relying on EGP 118.5 bn of tourism and antiquities investment in FY 2026/27, of which private investors are expected to provide EGP 117.8 bn, according to a government document seen by EnterpriseAM.

Private capital takes the wheel: Tourism investment has more than doubled in three years, with actual investment rising to EGP 72.8 bn in FY 2024/25, up from EGP 46.7 bn in FY 2023/24. The document expects the figure to reach EGP 105.5 bn in FY 2025/26 before growing 12.3% to the current fiscal year’s target of EGP 118.5 bn. The state-owned Holding Company for Tourism and Hotels (Hotac) is expected to invest just EGP 620 mn next FY, leaving virtually the entire investment program to the private sector.

A markdown: The new EGP 105.5 bn estimate for FY 2025/26 is 9.2% below the government’s last-year target of EGP 116.2 bn. That earlier plan expected private investors to provide EGP 115.6 bn of the total.

How the private sector is expected to expand capacity: The document anticipates hotel acquisitions and alliances alongside development around the Pyramids Plateau. The pipeline is already taking shape, with Marriott signing for 11 hotels and more than 1.8k rooms earlier this year, while Orascom Pyramids pledged to raise its Giza Plateau investment to EGP 2 bn.

A bigger target from a softer base: The plan still culminates in a target of 30 mn annual visitors by FY 2029/30. Its annual ladder started with a target of 16.4 mn visitors in FY 2024/25 and 18.2 mn in FY 2025/26 — both of which were met. The goal is 20.2 mn in the current fiscal year, then 23 mn in FY 2027/28, and 26.5 mn in FY 2028/29 before reaching the end-of-decade target.

More nights, more revenue: The government also wants visitors to stay longer. Average stays are expected to rise from 10.5 nights in FY 2024/25 to 11 nights by FY 2029/30.

A more ambitious USD ladder

Tourism revenue is expected to rise to USD 21.2 bn this fiscal year (up from USD 18.5 bn in FY 2025/26), USD 26 bn in the next, USD 31.7 bn in FY 2028/29, and USD 38 bn by the end of the decade, according to the document. The new USD 31.7 bn target for FY 2028/29 is about 32% higher than the government’s previous USD 24 bn target.

The latest performance snapshot: The document puts tourism revenue at USD 8 bn in calendar 1H 2026, with hotel occupancy exceeding 80% as the market added 6k rooms.

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