Why is LinkedIn full of postings that go nowhere?

1

WHAT WE’RE TRACKING TONIGHT

Zelenskyy at the White House + Trump says US-Iran talks going well

Good afternoon, ladies and gents, and happy hump day. Today we’re looking at a question most job seekers have asked themselves time and again: Are most of these LinkedIn postings even real? The answer, it turns out, is complicated. We also found a Neapolitan pizzeria in Nasr City that does one thing and does it right, and tonight, the Cleopatras take the field against Zambia in the 2026 Women’s Africa Cup of Nations.

But first, the news…

THE BIG STORY ABROAD-

🌐 Headlines this afternoon continue to lead with US-Iran developments as President Donald Trump says the US is having “good talks” with Iran. Trump is hopeful the talks will culminate in an agreement but warns that strikes would resume if talks fail. Meanwhile, Iran’s Foreign Ministry held talks with Saudi Arabia and Oman today, stressing the need for “joint diplomatic efforts” to safeguard the Strait of Hormuz. The current de-escalation has extended oil’s losses, with Brent crude falling to USD 86.7/bbl and WTI dropping to USD 80/bbl as of the time of publication.

^^Read more on: Bloomberg, Reuters, and CNBC.

MEANWHILE- Ukrainian President Volodymyr Zelenskyy is expected at the White House today to meet with Trump and seek continued US support for Kyiv as the conflicts in Iran and Russia increasingly intersect. Zelenskyy says his priorities for the meeting are anti-ballistic defense and strategic cooperation with the US.

^^Read more on: CNBC and Reuters.

IN OTHER NEWS- Wildfires continue to rage across France and Spain, with soaring temperatures and no rain forecast for the rest of the week exacerbating concerns. France’s heat wave is expected to peak tomorrow, while the heat wave in Spain is expected to persist through Sunday.

^^Read more on: BBC and CNN.

IN THE BUSINESS PRESS- A semiconductor stock sell-off is deepening as investors ditch chip stocks and grow increasingly concerned about the sustainability of the AI-driven data center spending boom. The decline is led by Asian chipmakers, with South Korea’s SK Hynix and Samsung Electronics both recording drops of over 13%. The MSCI Semiconductor World index has recorded its worst month since 2022, having fallen 13%.

^^Read more on: Bloomberg, CNBC, and The Guardian.


The EnterpriseAM Egypt Forum is back — and this year, we’re giving the full day to the one question on every business leader's mind: What does AI actually mean for your company, your people, and your own job?

Leaders in New York, London, Abu Dhabi, and Singapore are asking the same things, and nobody has built a playbook that works yet. We're all figuring it out in real time — and for Egypt, the stakes are unusually high.

Egypt could leapfrog a generation on the back of this technology — or watch AI hollow out the industries and jobs we can't afford to lose. The leaders who get literate early will be the ones who get to decide which road we take.

Every session on stage answers one question: “So, what do I actually do about it?”

Join us on 5 October in Cairo. Seats are limited and attendance is by invitation only.

Request your invitation here.


** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Karm Holding will invest an initial USD 8.5-10 mn to build and operate an independent solar microgrid serving South Sinai’s long-stalled Abu Zenima industrial zone. The company expects to begin construction within around four months;
  • A World Bank project document has filled in the missing details on the USD 520.38 mn guarantee facility for private infrastructure financing and set it on course for a World Bank board vote on 21 December 2026. The government would hold a minority stake in the facility which is designed to pull private money into infrastructure and ease Egypt’s reliance on sovereign guarantees;
  • Egytrans Nosco’s board has cleared Africa Global Logistics (AGL) to begin due diligence, a step up from two weeks ago, when the board had only tasked management with studying the French group’s buyout offer. AGL will have 60 days from the start of examination to complete the review, subject to extension.

Destination Sahel is back for a second edition — and this year, it's not just about the beach.

Gulf sovereign wealth funds are pouring bns into the North Coast, Gulf buyers keep showing up despite regional headwinds, and a new 400-km master plan could reshape the whole coastline before summer’s out.

Over this season's series, stay tuned to see who's really buying Sahel, where the money's coming from, and what could still go wrong.

Plus, the hotels, restaurants, and openings worth checking out this summer.

Coming straight to your inbox — tomorrow, Wednesday, 29 July.


☀️ TOMORROW’S WEATHER- Rethink your outdoor morning plans — tomorrow is shaping up to be another scorcher, with hazy sunshine, a high of 39°C, and an overnight low of 26°C. On the North Coast, expect humidity with a more manageable high of 33°C and a low of 25°C, according to our favorite weather app.

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Enterprise explains

Ghost jobs, scam listings, pipeline plays: Why is LinkedIn full of postings that go nowhere?

💼 Why are there so many job postings on LinkedIn that seem fake? Ask a recruiter who benefits when a job posting sits open with no one behind it, and the answer is almost always the same: no one. We put that question to two talent acquisition specialists at two different Egyptian companies. Both gave close to the same answer.

In numbers: Some 40% of hiring managers say their company posted a fake job listing in the past year, and 30% had one live at the time they were asked, according to a Resume Builder survey of 1,641 hiring managers. Seven in 10 of those listings ran on LinkedIn. The idea to post them, respondents said, came from HR, senior management, or executives, never framed as one person’s call — a pattern that our own reporting kept running into: everyone can describe the practice. Almost no one will own it.

Not all fakes are created equal

“Fake job posting” covers at least three different things, and they’re not equally deceptive. A ghost job is a live, real-looking listing a company has no near-term intent to fill, posted to look like it’s hiring, to bank résumés, or, as Anthony Guanio — a recruiter who has written publicly about the practice — argues, to keep engagement and follower numbers up on the recruiter’s own page.

A scam posting is simpler (and worse): There’s no employer at all, just someone harvesting CVs, personal information, or bank details. And a fair amount of what looks like a ghost job from the outside is neither — it’s a posting caught in a lag that has a legitimate business reason behind it.

Nada Maher, a talent management supervisor, gave us the clearest example of the third category. Her company sometimes recruits internally and externally for the same role at once to avoid losing time. If an internal candidate is picked, she says, “the original vacancy is filled internally, but this usually creates a new vacancy in the employee’s previous position” — so the external posting wasn’t fake; it just outlived its initial purpose.

The data (or lack thereof)

Beyond Resume Builder’s survey, most of the widely repeated numbers on this topic don’t hold up to a source check. A “27.4% of LinkedIn listings are ghost jobs” figure and an “81% of recruiters admit posting them” figure both circulate across dozens of career-advice blogs, but could not be traced to a solid report with a stated methodology. The Federal Trade Commission’s (FTC) job-scam numbers are a different, verified story: reports of job and employment-agency scams tripled between 2020 and 2024, and reported losses rose from USD 90 mn to USD 501 mn in that time, per the FTC.

Blame the pipeline, not the plan

Ask why a company would keep a dead listing up, and the honest answer — when we got one — pointed to volume, not deception. “We had hiring needs on a weekly basis, and it was based on quantity, not quality,” a recruitment professional tells EnterpriseAM, describing a past role in telecoms. She says the same was true in construction for on-site roles filled continuously rather than once. At her current employer, by contrast, a requisition opens only once fully approved and closes the moment an accepted offer comes back — everyone else in the pipeline gets a rejection email the same day, she adds.

Both recruiters we spoke with independently named the same exception: agencies. A freelance recruiter or agency fielding recurring requests for similar roles from different clients has a real reason to keep a pipeline warm: “as long as candidates are not misled about the nature or timing of the [window],” Maher says. Our second recruitment source drew the same line by function rather than employer type: a posting she’d hold open between sending an offer and getting an acceptance is operational; a posting held open with no offer in motion, no role, and no plan is not.

Asked directly who benefits from a posting staying live once there’s no real intent to hire, neither recruiter could name anyone. “No one for sure,” Maher says. The second source’s answer was narrower but the same in substance: only the recruiter, and only if pipeline-building was the explicit goal — otherwise, nobody.

A slower market, a bigger haystack

None of this is new, but the conditions around it have gotten sharper. Long-term unemployment in the US — people out of work six months or more — is at its highest level since 2022, and hiring has slowed to roughly 29k jobs added a month over the summer, NBC News reports, citing government data. A slower market means more applicants chasing fewer real openings.

The scam side of things

A ghost job at least has a real company behind it. A scam posting doesn’t — and it’s the more dangerous of the two. Criminal actors, not employers, are behind a wave of listings and recruiter impersonations sophisticated enough to be “nearly indistinguishable from legitimate listings,” according to an NBC News investigation that traced some of the activity to organized crime networks abroad. The FTC’s numbers back up the trend: job-scam losses rose sixfold between 2020 and 2024.

The signs are more mechanical than a ghost job’s, and easier to check. Watch for a poster with no company website or business email domain, a listing pushed as a regular post rather than through LinkedIn’s actual Jobs product, and any request to move the conversation off-platform before a formal offer exists — three flags Mohamed Soufan, a cybersecurity-focused LinkedIn contributor, lays out in detail.

LinkedIn itself began requiring verified workplace emails for recruiter and executive titles in September 2025, then extended that verification to job posts directly — the clearest sign yet that the platform sees this, correctly, as a distinct and more urgent problem than the ghost-job question above.

A system fix

The clearest internal fix our sources described wasn’t a new law or a LinkedIn policy — it was a system. Maher’s company runs requisitions through an applicant tracking system that closes a posting automatically once an offer is accepted, with unplaced qualified candidates rolled into a retained pool rather than left hanging on a dead listing. Yet these ambiguous listings persist both globally and in Om El Donia — some malicious, others simply a standard business practice.

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EAT THIS TONIGHT

Papa Demo is Nasr City’s newest pizzeria that’s worth your time and calories

🍕 The best Italian spots are rarely the showiest. They’re usually tucked away down an unassuming street, with a tiny kitchen, a handful of tables, and a menu that lets the food do the talking. That’s exactly the case with Papa Demo, Chef Adham’s Neapolitan pizzeria overlooking Al Hadiqah El Dawleya in Nasr City.

First impressions: Papa Demo is very much a hole-in-the-wall operation. The modest outdoor seating offers a front-row view of the kitchen, where chef Adham works his pizza-making magic. The menu keeps things focused, offering a selection of authentic Neapolitan pizza, alongside a handful of pasta dishes. Rather than trying to excel at everything, Papa Demo seems committed to doing one thing exceptionally well.

What we liked: The first thing that stood out was the dough. Proper Neapolitan pizza lives or dies by its crust, and Papa Demo gets it right. Soft, airy, and wonderfully fluffy on the inside with just the right amount of char around the edges, every pizza tasted like it had come straight from a traditional oven rather than a standard commercial one. The classic pepperoni pizza exceeded expectations. Generously topped with crisp pepperoni and finished with a sprinkle of thyme, it struck a balance between simplicity and indulgence. The cheese also deserves recognition; it tasted far richer than your standard mozzarella, adding another layer of authenticity to the pie.

The undeniable star of the meal, however, was the truffle mushroom pizza. The white sauce allowed the earthy truffle flavor to shine, while fresh mushrooms and lightly seasoned grilled chicken rounded everything out. It managed to feel indulgent and refined at the same time — proof that truffle doesn’t have to overpower to make an impact. The chicken pizza also rounded out the experience nicely, delivering a generous amount of chicken and fresh vegetables, while the extra ranch added just enough richness without stealing the spotlight.

The verdict: Papa Demo doesn’t need flashy decor or a huge menu to make a lasting impression. It succeeds by focusing on the fundamentals: excellent dough, fresh ingredients, and pizzas that feel genuinely Italian, not Italian-inspired.

WHERE TO FIND IT- Papa Demo is located in Nasr City. They also deliver through the Mrsool app or through the number in their Instagram bio.

This publication is proudly sponsored by

4

Sports

Egypt’s Cleopatras open their Women’s Africa Cup of Nations campaign against Zambia tonight

While the men have been making history in North America, Egypt’s women are getting their own tournament underway tonight. The Cleopatras — Egypt’s women’s national team — face Zambia in their opening group stage match at the Women’s Africa Cup of Nations (WAFCON) at 8pm Cairo time at the Rabat Olympic Stadium in Morocco.

💡WHERE TO WATCH- The match will be broadcast live on beIN Sports 6.

A little background: The Cleopatras are making only their third appearance at the WAFCON — their first in a decade — having previously featured at the 1998 inaugural tournament and in 2016. Both appearances ended in the group stage, with Egypt recording just one victory in six matches across the two tournaments — a 1-0 victory over Zimbabwe in 2016. Tonight is a chance to build on that, against a Zambian side they have never faced at the WAFCON before.

The stakes go beyond the group stage: All four WAFCON semi-finalists automatically qualify for the 2027 Women’s World Cup in Brazil — meaning every match from here carries World Cup implications. Egypt are in Group C alongside defending champions Nigeria, Zambia, and Malawi, and will need to finish in the top two to advance to the quarter-finals. It is, to put it mildly, a tough group.

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Mark Your Calendar

An evening with Ali El Haggar in Zamalek

🎤 Ali El Haggar takes over El Sawy Culturewheel’s River Hall in Zamalek tomorrow, 29 July, for an evening of classics and powerhouse vocals. Expect the beloved singer to revisit some of his biggest hits in a live performance that proves why he’s remained a fixture of Egypt’s music scene for decades. The show starts at 8:30pm. Tickets are available through El Sawy Culturewheel — but act fast, tickets are selling out.

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GO WITH THE FLOW

What the markets are doing on 28 July 2026

The EGX30 rose 0.2% at today’s close on turnover of EGP 11.1 bn (18.0% above the 90-day average). Regional investors were the sole net sellers. The index is up 28.5% YTD.

In the green: Telecom Egypt (+1.7%), Arabian Cement (+1.5%), and ADIB (+1.3%).

In the red: Rameda (-2.1%), Juhayna (-1.8%), and Heliopolis Housing (-1.7%).


🗓️ JULY

7 July - 8 August (Tuesday-Saturday): Khayal Mareed Play at Theatro Arkan.

28 July (Tuesday): Sherif Mounir Nostalgia Band at Open Air Theater, Cairo Opera House.

28 July (Tuesday): The Comedy Bunch at CJC 610.

29 July (Wednesday): Ali El Haggar at El Sawy Culturewheel, Zamalek.

30 July (Thursday): Medhat Saleh at Sayed Darwish Theatre, Alexandria.

30-31 July (Thursday-Friday): Garage Sale at Darb 15, Maadi.

30-31 July (Thursday-Friday): El Sahel El Sherir at Porto Theater, Marina Alamein.

31 July (Friday): Studio El Etneen at Premiere Show, Porto Golf.

31 July (Friday): Disco Misr and Lino Cheikho at The Smokery Beach, Bianchi.

31 July (Friday): Localine Vol.3: Sharmoofers at Masyaf, Ras El Hekma.

31 July (Friday): Reda El Bahrawy, Rahma Mohsen, and Ahmed Sheba at Tiatro Romano, Marina 2, Al Alamein.

31 July (Friday): Shorelines Festival at Almaza Bay.

AUGUST

1 August (Saturday): Esseily at O by Michel Fadel, Marassi.

1 August (Saturday): El Leila El Kebeera at Theatro Arkan.

1 August (Saturday): Omar El Gamal Vol.66 at Teatro 90.

1 August (Saturday): Saad El Oud at CJC 610.

4 August (Tuesday): Amr Selim at Open Air Theater, Cairo Opera House.

6 August (Thursday): Cairo Comedy Club at Teatro 90.

6 August (Thursday): Hamada Helal at Premiere Show, Golf Porto.

6 August (Thursday): Amr Selim at Sayed Darwish Theatre, Alexandria.

6 August (Thursday): Massar Egbari at Bibliotheca Alexandrina.

6 August (Thursday): Deep House Bible at North Coast.

6-15 August (Thursday-Saturday): The Garden Market at Lakeyard, Hacienda Bay, North Coast.

7 August (Friday): Salah El Daly - Stand Up Comedy Show at Teatro 90.

7 August (Friday): Ali El Haggar at Bibliotheca Alexandrina.

7 August (Friday): Ismailia Mango Festival.

7 August (Friday): Sherine at Porto Golf, Al Alamein City.

7 August (Friday): Cairokee Ft. Disco Misr at D-Bay, North Coast.

7 August (Friday): Aziz Maraka at The Smokery Beach, North Coast.

8 August (Saturday): Boosh Bshasha Stand-up Comedy Show at Teatro 90.

10-11 August (Monday-Tuesday): Mohamed Helmy Standup at Bibliotheca Alexandrina.

13 August (Thursday): Hisham Abbas at Premiere Show, Golf Porto.

14 August (Friday): The High Five: In & Out Standup Comedy Show at Teatro 90.

14 August (Friday): Tough Mudder Kids by The TriFactory at Ramla by Marakez, North Coast.

14 August (Friday): Tul8te at U Arena, North Coast.

14 August (Friday): Mohamed Ramadan at Porto Golf, Al Alamein City.

14 August (Friday): Nawal El Zoghby and Wael Jassar at Tiatro Romano, Marina 2, Al Alamein.

16-17 August (Sunday-Monday): Omar Khairat at Bibliotheca Alexandrina.

20 August (Thursday): Mohamed Fouad at Premiere Show, Golf Porto.

20 August (Thursday): Hisham Abbas at Bibliotheca Alexandrina.

21 August (Friday): Abyusif and Shehab at Alexandria Stadium, Alexandria.

21 August (Friday): Black Coffee at Cubix North Coast.

21 August (Friday): Ruby and Rami Aiash at Tiatro Romano, Marina 2, Al Alamein.

21 August (Friday): Autostrad at Bibliotheca Alexandrina.

22 August (Saturday): Wust El Balad at Bibliotheca Alexandrina.

23 August (Sunday): Autostrad at El Sawy Culturewheel, Zamalek.

25 August (Tuesday): Prophet Muhammad’s Birthday.

27 August (Thursday): Jadal at Bibliotheca Alexandrina.

28 August (Friday): Amal Maher at Premiere Show, Golf Porto.

29 August (Saturday): Jadal at El Sawy Culturewheel, Nile University, Sheikh Zayed.

30 August (Sunday): Tamer Ashour at Bibliotheca Alexandrina.

SEPTEMBER

4 September (Friday): Ehab Tawfik at Premiere Show, Golf Porto.

26 September (Saturday): John Achkar’s Feena Nehke at Theatro Arkan.

OCTOBER

1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.

6 October (Tuesday): Armed Forces Day.

15-23 October (Thursday-Friday): El Gouna Film Festival.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

28-31 October (Wednesday-Saturday): Egypt’s Cheese Festival at Al Horreya Garden, Zamalek.

NOVEMBER

5 November (Thursday): Gala De Danza at the Grand Egyptian Museum.

11-20 November (Wednesday-Friday): Cairo International Film Festival.

19-28 November (Thursday-Saturday): Cairo Design Week.

28 November (Saturday): Shakira at the Pyramids of Giza.

DECEMBER

11-12 December (Friday-Saturday): The Marakez Pyramids Half Marathon at the Pyramids of Giza.

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