What’s a zigzag career path?

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WHAT WE’RE TRACKING TONIGHT

Strait of Hormuz traffic picks up + UK PM succession battle heats up

Good afternoon, friends, and happy hump day. The World Cup is delivering nightly — Messi broke the all-time scoring record last night, France survived a thunderstorm in Philadelphia, and there’s another full slate tonight. In between fixtures, we take a look at the zigzag career path — the case for moving sideways across industries, and occasionally downward, as a smarter long-term wager than climbing a ladder that’s quietly being dismantled. We also have a bakery in Heliopolis that might ruin your productivity for an afternoon, in the best possible way. All that and tonight’s World Cup preview below.

Without further ado, the news…

THE BIG STORY ABROAD-

🌐 Following a few particularly busy news cycles, with the US-Iran peace agreements taking center stage across the front pages, it seems there’s no singular story getting top billing this afternoon. Still getting plenty of ink, however, are the latest updates on the state of the Strait of Hormuz as traffic through the strategic shipping chokepoint slowly picks up but remains far below pre-war levels. The uptick comes after Iran and the US agreed to establish a hotline aimed at “preventing and resolving misunderstandings” as vessels pass through the strait — a small step toward keeping one of the world’s most important trade routes moving.

Also on the radar is another round of US-mediated talks set to begin today to curb fighting between Israel and Iran-backed Hezbollah in Lebanon — though Hezbollah has rejected the negotiations after being excluded from the discussions. Washington has also introduced a ceasefire “monitoring mechanism” as repeated violations threaten to derail broader efforts to stabilize the region and maintain talks with Tehran.

^^Read more on: CNN, Associated Press, and Reuters.

MEANWHILE- The fallout from UK Prime Minister Keir Starmer’s resignation announcement continues. Labour MPs are exploring alternative leadership options as they weigh their next move, with cabinet minister Darren Jones and former armed forces minister Al Carns emerging as potential contenders. The discussions come as some within the party push back against handing Andy Burnham the top job without a formal leadership contest. Jones, currently chief secretary to the prime minister and a close ally of outgoing Labour leader Keir Starmer, is seen as a possible option among MPs seeking continuity.

^^Read more on: The Guardian, Associated Press, and BBC.

AND- As the race for 10 Downing Street heats up, so too is the weather across Europe — especially in the UK and France. Europe is feeling the heat as the continent faces its second heat dome in just two months, with temperatures climbing above 40°C across parts of the world’s fastest-warming continent. The extreme weather has triggered a series of precautionary measures, with France restricting public alcohol consumption, Spain closing a World Cup fan zone, and the UK bracing for a potential record-breaking June temperature. Heat alerts were issued across 26 countries on Monday, stretching from Ireland to Greece.

^^Read more on: BBC, CNN, and The Guardian.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The House gave its final nod to the FY 2026/27 budget and development plan, sending recommendations to the government for implementation after two weeks of plenary debate. MPs are requesting more realistic assumptions based on actual execution rates, alongside strict adherence to constitutional spending minimums;
  • Fawry secured a Third-Party Administrator (TPA) licence through a new subsidiary, Treemed TPA, that will “operate as the backbone of Fawry Healthcare.” The fintech platform has been quietly building toward healthcare administration for several years by acquiring entities in medical services management and launching an ins. company;
  • The government is moving to narrow the scope of its planned 14% VAT on leased administrative space, potentially keeping factories and buildings that provide direct services to citizens outside the tax net. The change could be written into the executive regulations to apply only to non-operational or non-service administrative premises.

☀️ TOMORROW’S WEATHER- This heat is sticking around as C-Town witnesses sunny skies and a high of 36°C tomorrow, with temperatures dropping to a more manageable 24°C low overnight. Meanwhile, the North Coast remains in beach-day territory with a comfortable 30°C high and a 22°C low, according to our favorite weather app.

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Enterprise explains

Should you zigzag?

💪💼 The bank employee who left a senior executive role to join a startup in a mid-level position isn’t lacking ambition — they’re practicing what's become known as the zigzag career path. It’s a movement across different roles, sectors, or skillsets over time rather than climbing steadily within a single field. Someone might start as an engineer, become a writer, then move into strategy — a trajectory that looks random from the outside but builds something valuable: breadth and versatility, qualities that are becoming more useful by the day in a professional landscape increasingly shaped by AI.

The logic behind it is straightforward. In periods of economic stability, staying in one field and climbing steadily made sense. But with skills changing faster than ever, a shrinking pool of entry-level roles, and companies restructuring more aggressively than before, staying on a single track has become a risk the employee bears alone. Middle management roles are visibly disappearing from the job market, making the career ladder an unstable concept — and diversifying skills and moving between environments have become more of an assurance of stability than staying put.

Egyptians were doing this before it had a name

Egypt’s graduates have been zigzagging for years. Many who trained in engineering or pharma end up working in fields far removed from their studies. Humanities and law graduates, meanwhile, move into outsourcing and call center work before transitioning into technical support, AI model training, or customer success — a zigzag that starts in the service sector and ends up squarely in tech.

Startups are absorbing much of that redirected talent. Egypt’s startup scene has become increasingly attractive too — with more than 2k startups as of last January, according to Statista. The rate of employees moving from stable traditional jobs into fintech, edtech, and healthtech startups has increased noticeably — and the pull is growing.

Not everyone arrives at a zigzag by choice. While some switch careers out of genuine personal motivation, for most it looks more like the only available road — one they’re pushed onto by a job market that's either saturated with graduates from their field or simply doesn't reward them for staying in it. The forced pivot does carry an upside: these graduates hold academic expertise in one area and practical skills in another, which considerably broadens what they're able to do.

What companies lose when they don't adapt

Companies don’t only lose when they restructure annually, eliminate middle management, or cut headcount — they also lose talent to more flexible institutions when they adopt strategies that leave too little room for growth. The result is higher resignation rates and the significant cost of recruiting and training new people to replace those who left.

A productivity dip looks like the inevitable price. New hires from outside the organization can take up to two years to reach the same performance levels as employees with institutional knowledge — and they cost the company an average of 18% more in salary, according to a University of Pennsylvania study. All of this drives up the cost of replacement, while the company loses what’s known as institutional memory: the innovative talent it pushed out the door by failing to offer a path to the kind of professional growth they were looking for.

What companies can do differently

Redefine what advancement looks like. The traditional model that ties professional development to managerial promotions is no longer enough. According to a Gartner survey, 65% of employees now rank flexibility, personal growth, and meaningful work above conventional promotions, which means companies need parallel tracks that allow technical and specialist talent to develop and earn more without being pushed into leadership roles that don't fit what they actually want.

Support internal mobility. Rather than losing talent to competitors, organizations can meet employees’ desire for change by making lateral moves easier — through job rotation programs and by involving employees in short-term projects outside their areas of specialization. HR specialists say this builds a flexible, multi-skilled workforce capable of filling gaps when it matters most.

Embrace flexible roles. This means giving employees the space to reshape their day-to-day responsibilities in line with their evolving interests and strengths — a flexibility that reduces resignation rates and lets employees explore zigzag paths within the company itself, without needing to quit in search of an environment that fits a new direction.

Invest in continuous learning that goes beyond the current role. Companies that provide training programs and development budgets that extend beyond the current role — covering the skills of the future — keep their people as long-term strategic assets, whether they stay where they are or choose to pivot to other areas within the organization.

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EAT THIS TONIGHT

Pastries meet productivity at Évoque Bakery

🍽️ Finding a bakery that works equally well for a quick coffee run and a full afternoon escape is no easy feat. Évoque Bakery in Heliopolis manages to position itself somewhere in between — part bakery, part coffee house, and part cozy workspace — making it the kind of place where you can drop by for a pastry and end up staying for hours.

First impressions: Évoque sets the tone with its soft, minimalist interiors and relaxed atmosphere. The bakery offers an ample menu and indoor seating across two floors, along with an outdoor area that adds an extra layer of charm. The space feels thoughtfully designed without being overly styled. The French-inspired jazzy soundtrack plays throughout the day, adding to the experience. Staff were friendly, helpful, and welcoming, creating the kind of atmosphere that makes you want to settle in.

What we liked: The salted caramel frappé was a strong start, though it could have benefited from a slightly bolder coffee presence. The Turkey and Emmental Croissant was exactly what you want from a bakery sandwich: flaky, fresh, and packed with flavor. The fillings were fresh, and the buttery croissant provided the perfect base. The standout, however, was the Butterfly Raspberry Croissant, which was flaky and filled with raspberry confit rather than a typical jam.

AND- The Matilda cake offered a completely different experience. Rich, indulgent, and unapologetically chocolate-y, the cake delivered a moist base, a generous chocolate sauce, and a smooth frosting layer between the slices.

The downside: Not every item hits the table perfectly the first time. Some of the items we initially ordered were not as fresh as expected and had to be sent back. Thankfully, the issue was handled quickly. The staff immediately replaced them and remained helpful throughout the process, and the quick response and willingness to fix the situation helped soften the experience.

The verdict: Évoque Bakery succeeds because it understands that a great bakery experience is about more than what’s on the plate. With comfortable seating, a work-friendly setup, a relaxing atmosphere, and well-executed pastries, it feels like a place built for lingering. Whether you’re looking for a quiet coffee break, a productive work session, or simply a good pastry fix in Heliopolis, Évoque makes a convincing case for staying a little longer than planned.

WHERE TO FIND IT- Évoque Bakery is located in Almaza, Heliopolis. Delivery is also available through Talabat.

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Sports

Messi makes history again + tonight’s World Cup fixtures

⚽ Four matches on the pitch in today’s World Cup action, spanning Groups K and L. Portugal will kick things off at 8pm against Uzbekistan at the Houston Stadium, with Cristiano Ronaldo leading a side that drew with DR Congo in their opener — a team that will be looking to put that right.

The next standout fixture of the evening will see England and Ghana battle it out at 11pm at the Boston Stadium, with Harry Kane and Jude Bellingham looking to build on their 4-2 victory over Croatia. After midnight, Panama will face Croatia at 2am at the Toronto Stadium, and Colombia — who beat Uzbekistan 3-1 in their opener — will take on DR Congo in Guadalajara at 5am.

💡 NOTE- All matches will be broadcast on beIN Sports Max 1 and 2.

🥅 ICYMI-

Last night, the superstars kept at it. Lionel Messi scored his 17th and 18th career World Cup goals in Argentina’s 2-0 headliner over Austria, breaking Miroslav Klose’s all-time record and standing alone at the top of the tournament’s scoring charts after previously tying with Klose.

AND- France beat Iraq 3-0 in Philly — with Mbappé and Dembélé leading the pack — though the match included a two-hour halftime stoppage as a thunderstorm swept through the city, making it the first World Cup feature delayed by weather. Norway edged Senegal 3-2 in a tight Group I finish, with Haaland putting two in the net. Algeria narrowly took over Jordan 2-1 — their first World Cup victory since 2014 — as hopes of reaching the knockouts grew. France, Norway, and Argentina have all now booked their places in the Round of 32.

**Don’t miss out on the fierce competition in the EnterpriseAM Fantasy World Cup — click on this link or use the code 2CUFGASD to join.

This publication is proudly sponsored by

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Mark Your Calendar

A star-studded ‘90s throwback night at Marina 2

🎤 Missing the ‘90s? Head to Sahel on Friday, 10 July, for a nostalgic night with Mohamed Fouad, Hamid El Shari, Hisham Abbas, and Hossam Hosny at Marina 2’s The Roman Theater in Al Alamein. Expect a packed set of sing-along classics and a dose of ‘90s bangers. The show kicks off at 10pm — you can get your tickets through TicketsMarche.

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GO WITH THE FLOW

What the markets are doing on 23 June 2026

The EGX30 fell 1.6% at today’s close on turnover of EGP 9.1 bn (4.0% above the 90-day average). Regional investors were the sole net buyers. The index is up 23.8% YTD.

In the green: Orascom Investment Holding (+3.7%), Telecom Egypt (+0.2%), and Abu Qir Fertilizers (+0.1%).

In the red: Raya Holding (-5.1%), Egypt Aluminum (-2.9%), and Heliopolis Housing (-2.9%).


🗓️ JUNE

10 June - 1 July (Wednesday-Wednesday): Artozium at AUC New Cairo.

13 - 27 June (Saturday-Saturday): One Mn In Your Pocket - Real Estate Training at Tolip El Narges, New Cairo.

13 June - 1 July (Saturday-Wednesday): Miriam Hathout: Donkey-Full Summer at Bugendai, O1 Mall in New Cairo.

20-30 June (Saturday-Tuesday): Diwan’s Bumps, Dents, & Bargains Bonanza at Diwan, Heliopolis.

21-28 June (Sunday-Sunday): The Stadium at Playa Strip By G Developments, North Coast.

24 June (Wednesday): Al Nather at CJC 610.

24 June (Wednesday): Decision Makers Conference at the Grand Egyptian Museum.

25 June (Thursday): Sharmoofers at The Village.

25 June (Thursday): Elissa at Almasa Hotel in Nasr City.

26 June (Friday): Hamaki at El Arena.

26 June (Friday): The Play Festival at City Gate, New Cairo.

26 June (Friday): Ain Gamal Vol. 63 at The Theater, Movenpick, 6th of October City.

27 June (Saturday): Tamer Ashour at The Mall of Mansoura.

27 June (Saturday): Daleela Summit at Townhall, District 5.

28-29 June (Sunday-Monday): Omar Khairat at the Cairo Opera House, Zamalek.

16 April - 30 June (Thursday-Tuesday): Early bird registration for The Marakez Pyramids Half Marathon.

30 June (Tuesday): June 30th Revolution.

JULY

1 July - 2 November (Wednesday-Monday): General registration for The Marakez Pyramids Half Marathon.

3 July (Friday): Ruby at O by Michel Fadel, Marassi.

6-20 July (Monday-Monday): Bibliotheca Alexandrina International Book Fair.

7-11 July (Tuesday-Saturday): Khayal Mareed Play at Theatro Arkan.

9-11 July (Thursday-Saturday): Comixandria at Jesuit Cultural Center, Alexandria.

10 July (Friday): Mohamed Fouad, Hamid El Shari, Hisham Abbas, and Hossam Hosny at Tiatro Romano, Marina 2, Al Alamein.

10 July (Friday): Ghaiboba by Saleh El Nawawy at Teatro 90.

17 July (Friday): Tamer Ashour at Cocoon Beach, Sidi Abdel Rahman.

23 July (Thursday): July 23rd Revolution 1952.

23 July (Thursday): Marwan Pablo & Lege-Cy at Porto Golf.

24 July (Friday): Adriatique at the North Coast.

31 July (Friday): Shorelines Festival at Almaza Bay.

AUGUST

6 August (Thursday): Deep House Bible at North Coast.

6-15 August (Thursday-Saturday): The Garden Market at Lakeyard, Hacienda Bay, North Coast.

7 August (Friday): Sherine at Porto Golf, Alamein City.

7 August (Friday): Cairokee at D-Bay, North Coast.

14 August (Friday): Nawal El Zoghby and Wael Jassar at Tiatro Romano, Marina 2, Al Alamein.

21 August (Friday): Black Coffee at Cubix North Coast.

25 August (Thursday): Prophet Muhammad’s Birthday.

SEPTEMBER

26 September (Saturday): John Achkar’s Feena Nehke at Theatro Arkan.

OCTOBER

1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.

6 October (Tuesday): Armed Forces Day.

15-23 October (Thursday-Friday): El Gouna Film Festival.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

28-31 October (Wednesday-Saturday): Egypt’s Cheese Festival at Al Horreya Garden, Zamalek.

NOVEMBER

5 November (Thursday): Gala De Danza at the Grand Egyptian Museum.

11-20 November (Wednesday-Friday): Cairo International Film Festival.

19-28 November (Thursday-Saturday): Cairo Design Week.

28 November (Saturday): Shakira at the Pyramids of Giza.

DECEMBER

11-12 December (Friday-Saturday): TheMarakezPyramids Half Marathon at the Pyramids of Giza.

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