Somabay at ITB Berlin 2026. Where vision meets the Red Sea.

Somabay returns to ITB Berlin 2026 with a destination that continues to move forward: purposefully, confidently, and with scale.

Rooted in the Red Sea and shaped by a long-term vision, Somabay brings together iconic hospitality, championship sport, restorative wellness, and a fully integrated lifestyle community. From refined resorts and a dynamic marina to world-class leisure and year-round sunshine, every element is designed to create enduring value and meaningful experiences.

We look forward to welcoming you and sharing what’s next for Somabay.

Hall 6.2B | Stand 317

3–5 March 2026