What is agentic commerce? It’s e-commerce’s next big technological leap where AI agents act autonomously on behalf of consumers. Instead of manually browsing websites and making purchases, AI agents can proactively manage these processes based on user preferences and defined parameters. These intelligent digital assistants can search, recommend, and transact on your behalf.

“Search and recommend” commerce conversations with generative AI are already prevalent and yielding surprisingly good results, but this is different. Imagine a hyper-personalized assistant that has access to your purchase history and knows everything about you right down to your shoe size, fitness routine, favorite foods, and preferred vacations spots. If you’re going on a beach vacation for example, your agent can do everything for you short of packing, including ordering the sunscreen.

But for agentic commerce to work and make a real difference in the world, we need the right payment capabilities. They must be on a network that provides safety, security, reliability, fraud protection, token services, and dispute protections.

This is what Visa does best, bringing unmatched infrastructure, capabilities, and services delivered through APIs to the entire world. That powerful combination is called Visa as a Service.

Enter Visa Intelligent Commerce, a suite of tools designed to enable secure, agent-led commerce. These include tokenization, transaction controls, and advanced authentication features to ensure that every AI-powered transaction is both seamless and secure. Consumers stay in control, with visibility into and authority over agent actions involving payments.

Visa Intelligent Commerce is now live in sandbox, and we’re inviting our clients and partners to begin testing today, with a planned rollout for 2026.

Curious to see a glimpse of the future of payments? Watch the Visa Intelligent Commerceproduct drophere.

Tags: