The holy month of Ramadan is a time for togetherness, reflection, and generosity — and for brands, a chance to connect with audiences on a deeper level. Each year, companies across different industries craft commercials that blend emotion, nostalgia, humor, and social responsibility, vying for icon status, and becoming a topic of conversation around iftar tables and social media alike.

Whether it’s the warmth of family gatherings, the nostalgia of childhood memories, or the joy of giving back, relatability is crucial — the most memorable ads reflect cultural authenticity. They spark discussions online through catchy jingles, classic Egyptian sense of humor, or powerful social messages that linger in people’s hearts.

MEANINGFUL ADS: These commercials transcend marketing to inspire, spread positivity, and reinforce social values. These ads resonate deeply with audiences and encourage positive change and community ties.

#1- VODAFONE: Vodafone’s ad (watch, runtime: 2:52) serves as a refreshing reminder to embrace life’s spontaneous moments. With its simple yet powerful message “Let’s Live,” the commercial captures everyday people caught up in their routines — until a Vodafone notification encourages them to break free. A private tutor surprises his students with an ice cream outing, a father makes the bold decision to purchase a motorcycle, and movie theatre employees turn their cleanup shift into a private screening.

The star power: Mohamed Salah and Nancy Ajram both appear with their daughters, symbolizing the joy found in life’s little moments and sharing them with the ones you love.

#2- NBE: The National Bank of Egypt delivers 2025’s most nostalgic and culturally rich commercial (watch, runtime: 3:02), celebrating Egyptian heritage. Despite their different musical styles, Wegz and Hamaki come together to deliver a seamless performance, bridging generations through music and culture. The ad features AI-generated visuals that bring Egypt’s legacy to life, with icons like Souad Hosny and Mohamed Abdelwahab appearing alongside pharaonic sites — a celebration of the country’s artistic and historical achievements.

EMOTIONAL ADS: These commercials tug at the heartstrings through powerful storytelling, capturing the essence of Ramadan and reminding the audience of what truly matters.

#1- ORANGE: The power of showing up for the ones you love takes center stage. The emotional journey (watch, runtime: 3:26) begins with Ahmed Daoud and Salwa Mohamed Ali as son and mother. When Daoud is unable to make it to the iftar due to work, disappointing his mother, instead of letting go, he makes efforts and sacrifices to attend. Throughout the ad, we witness various relationships — family, friendship, and romance — each showcasing vulnerability, effort, and reconciliation. Whether it’s making the first move, being the bigger person, or simply showing that they care, the ad highlights the importance of investing in relationships with those who matter most.

#2- WE: Togetherness shines through in this commercial (watch, runtime: 2:29) starring Tamer Hosny, who also provides the vocals for their song. Beginning with a wedding full of family and friends, the ad takes viewers through heartfelt moments — a father celebrating his daughter’s success , grandparents meeting their grandchild for the first time, friends supporting each other professionally, and Hosny attending a child’s birthday party. Each scene underscores the importance of having loved ones present during life’s most significant milestones.

#3- ELARABY: This heartfelt tribute (watch, runtime: 1:37) celebrates mothers’ constant and unwavering love and support, especially during Ramadan. Perfectly timed for Mother’s Day, the ad merges both celebrations, highlighting the vital role mothers play in making Ramadan special — hosting, nurturing, feeding, and bringing joy to every gathering. It features beloved social media personalities like Ali Sakhr, Fatima Badawy, Aly Osman, Alicia Iannacone, and Farah Haridy, who sing about their appreciation for their mothers.

FUN ADS: Not all Ramadan commercials are serious — some bring much-needed humor to the season through witty storytelling, clever references, or unique characters.

#1- B LABAN: The popular dessert shop brings whimsy and comedy with El Halawlawany (watch,runtime: 1:05). Comedian Mohamed Tharwat introduces a mystical dessert maestro who magically transforms everything he touches into desserts. With witty dialogue, playful exaggerations, and clever wordplay about the popular dessert sawabe‘ Zeinab, the ad unveils B Laban’s latest creation, the Ramadan Book, which features four new desserts.

But they didn’t stop there. In a bonus commercial (watch, runtime: 1:26), Akram Hosny stars in a mock press conference where the brand “apologizes” to fans for their exceptionally good products. Surprisingly, the ad cleverly omits showcasing any desserts at all, relying on relatability and humor to wink at their popularity.

#2- WADI DEGLA DEVELOPMENTS: This hilarious yet heartwarming take on friendship (watch, runtime: 2:03) stars the ever-charismatic Maged El Kedwany as he goes to extreme lengths to celebrate his friend Emad’s birthday — despite Emad’s constant attempts to avoid the fuss. Kedwany’s relentless enthusiasm is pure comedy, making it impossible for viewers not to laugh along. Just when viewers think Emad has had enough, we see that their friendship is mutually appreciated. The ad ends on a high note, and a special performance by Mahmoud El Esseily.

#3- LIPTON: Lipton transforms a simple concept into a comedic situation by playing on the idea that preparing Lipton tea inadvertently invites a gathering (watch, runtime: 0:44). Each scene follows the same pattern: someone casually making a cup of tea, only to turn around and find a crowd suddenly assembled behind them. The deadpan delivery drives the humor home while cleverly embodying Ramadan’s spirit of togetherness and shared moments.

Tags: