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Billboard regulator tightens renewal rules as market nears saturation
Occupancy is currently at a record high, and new licenses will depend on compliance
InvenTel fully acquires adtech startup Amzolute
The company runs campaigns for over 850 brands in over eight countries
Egypt’s billboard market is getting more expensive rather than significantly bigger
Real estate made up a 65% share of total market spend during the year
Media Republic move signals the end of the remote Saudi strategy with new regional hub in Riyadh
Media Republic is no stranger to the Kingdom, having been active in the country — albeit at a distance —…
Brand authenticity is dead; long live brand authenticity
“When brands excel at the basics and use technology thoughtfully to build lovable, relevant narratives, they don’t need to chase…
Shock first, explain later — is this the future of marketing?
“Brands used to stand out by what they offered in terms of quality, color, taste, or price, [now] it’s all…
The best Ramadan ads of 2025
Commercials that capture the spirit of Ramadan, blending emotion, nostalgia, humor, and social impact
Egyptian businesses’ spending on outdoor advertising in 2024 up 53% y-o-y
Real estate advertisers were the top spenders for the third straight year
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