Heba El Sayed appointed as the head of the Internal Trade Development Authority

Internal Trade Development Authority has a new boss at the helm: Supply Minister Sherif Farouk appointed Heba El Sayed (LinkedIn) as head of the Internal Trade Development Authority (ITDA), the authority said in a statement. El Sayed spent months as interim head after taking over following Ibrahim Ashmawy’s resignation — she was previously the assistant chairman for investment at the authority.