Is this you talking or the algorithm?

? UNDER THE LAMPLIGHT-

No one knows you better than the algorithm. Algorithms influence everything around us from the shows we watch, to the music we listen to, to choices we make. No matter where in the world you are, if you are logged on you are part of the complex network. Because it’s so interwoven into society, we often do not recognize the extent of its impact, almost like we have never lived a life without it.

In Filterworld: How Algorithms Flattened Culture by Kyle Chayka, the author unravels the tightly spun web of algorithms that influence our lives. The presence of these formulas is so pervasive that humans have become part of the equation, having their decisions, consumption, and desires informed. Chayka explores how this feedback loop is being exploited by tech companies to take further advantage of the consumer.

Have we done away with autonomy? Chayka argues that algorithms influence us and what we consume, but also how culture is progressing. He worries that when the need for consumption overtakes intrinsic needs, our humanness might be erased, which is why he questions the possibility of true independence and personal choice in a world where the internet is part of everything.

The book captivates readers by addressing universal experiences. Almost everyone can relate to its message, prompting self-reflection on the influences they might not have noticed taking a toll on them.

Get your copy on Amazon.