Hey iSheep: Apple’s Vision Pro is going international. The company is preparing for overseas expansion to see if the USD 3,499 headset would have a broader appeal in other regions. It is expected to become available in international markets after the Worldwide Developers Conference in June.

This is Apple’s biggest new product over the past few years, says Bloomberg. It allows users to combine their real world surroundings with virtual content, creating a unique mixed-reality experience. But, as the price tag might suggest, Vision Pro has remained a niche product within the United States (the only country where it was available) selling at as little as a few a week.

Let the training begin. International Apple employees have begun heading to California for four-day training courses on how to demonstrate the device. The company has not yet announced which countries would be the first to get the Vision Pro headset, but the employees receiving the training courses are from Germany, France, Australia, Japan, South Korea, Singapore, and China, which could give us a clue. The only confirmation we got was from Apple’s CEO, Tim Cook, who confirmed that the device would be available in China this year.

The international expansion might help with the decline in demand. Contrary to the initial surge of interest in Vision Pro, potential customers have grown less enthusiastic about the product. Even the 20-minute feature pitches provided at Apple stores have grown less frequent, with some clients reserving a slot and not turning up.

There are efforts to turn this around. Apple is pushing towards promoting the device further as well as investigating why customers have been losing interest. The tech monolith hopes that expanding to countries with high interest in virtual reality like China and Japan might boost their sales.

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