Apple Archives

Breaking down everything Apple just revealed at their flagship event

Apple had considerably more than one trick up its sleeve at the first launch event under John Ternus’s reign

Siri AI emerged as one of the WWDC keynote’s biggest highlights, joined by Apple Watch OS updates, MacOS Golden Gate,…

Everyone’s playing checkers, Apple is playing chess

Apple is signaling that the economics of hardware have fundamentally shifted

iPhone Air — buy or bye? We’d argue the former. Here’s why.

Hands-on experience has given way to surprising appeal, revealing a device whose charm is difficult to resist

Apple’s revolutionary hardware meets measured market response

Tuesday’s event may showcase Apple’s “most ambitious hardware strategy since the original iPhone launch.”

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