Forget laptops — Apple wants you to replace your MacBook with an iPad. Apple enthusiasts and tech aficionados are cozying up for the launch event tonight, during which the tech giant is set to unveil its latest iteration of iPads. This event comes at a pivotal moment as Apple finds itself under the spotlight, facing consumer pressure to transform the iPad into a bona fide laptop replacement, Bloomberg reports.

While the iPad has long been hailed as a potential heir to the traditional PC throne, it hasn’t quite “Appled” up to its potential. Critics argue that the device doesn’t quite have the same potential for multitasking as a laptop, nor a distinct advantage over smartphones — which have become supercomputers in their own right — that would make it a compelling enough product.

Apple’s attempts to bridge this gap have been met with mixed results. The introduction of the iPad Pro lineup, equipped with larger screens and attachable keyboard cases, was a step in the right direction — but it didn’t quite butter the biscuit, leaving some to wonder if the iPad was just a half-baked laptop alternative.

The anticipated lineup refresh also includes the introduction of new iPad Air models, featuring the M2 chip, while the revamped iPad Pro models boast the M4 chip. These enhancements promise to elevate the performance capabilities of top-end iPads, bringing them close to the functionality of traditional computers — and offering a more intuitive multitasking experience with the use of AI.

AI was the center of attention at Apple’s recent earningscall. Despite a dip in revenue blamed on backlogged demand for the iPhone 14 Pro and lackluster performances in certain product segments, Apple remains optimistic about its AI endeavors. CEO Tim Cook emphasized the company’s commitment to leveraging privacy features, seamless integration, and powerful in-house chips to gain a competitive edge in the rapidly growing AI landscape.

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