? EARS TO THE GROUND-
How I Built This by Guy Raz answers your questions about how and why the biggest brands in the world started and made it. Covering names like Bumble, Etsy, Good Reads, Chipotle, and Kinko, among others.
Each episode features a different founder telling their founding story: From childhood anecdotes to humble beginnings and extraordinary growth, this podcast uncovers the secrets behind a business’ accomplishments and delves into the highs and lows faced by innovators along the way.
One of our favorite episodes was the one featuring Bumble founder Whitney Wolfe, who was faced with the challenge that could make or break her business model — how could she make Bumble, which relies on people meeting in person, survive the pandemic? She gives her strategy, insight, and her observation of human behavior that made her business thrive rather than fall apart.
WHERE TO LISTEN- You can listen to How I Built This on Apple Podcasts, NPR, Spotify, and Wondery.