Learn the powers of persuasion with How Minds Change

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Can you change someone’s opinion? This book believes you can: How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion, by author and journalist David McRaney, argues that belief, opinion, and persuasion could be mastered through understanding the science behind them.

McRaney proposes that self-delusion and psychology can be used to persuade people, even from a single conversation. To support his argument, he uses the latest research conducted by psychologists and neuroscientists to explain the restrictions of reasoning, the potential of group thinking, and the impact of deep canvassing.