Is it falafel or taamiya? When building the Zooba brand, CEO Chris Khalifa took the risk of setting Egyptian street food apart from Middle Eastern cuisine. With a franchise agreement in the GCC and a successful outpost in New York City — not to mention seven local branches in Egypt — this strategy proved successful.

You already have a podcast player on your iPhone, or you can listen to the episode through our website (no download required). We’re also on Google Podcast | Anghami | Omny. Making It is on Spotify, but only for non-MENA accounts.

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