Edita Industries has expanded its cake segment with the launch of Twinkies Zig Zag and coffee-flavored HoHos with a retail price of EGP 2 per pack, according to a press release from the company (pdf). The company’s cakes segment, which includes Twinkies, HoHos, Tiger Tail, and Todo products, “continues to be the largest contributor of revenues” for the leading snackfoods maker, the statement says.

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