The CEO of Edita teaches us a few lessons in finding inspiration and pursuing dreams: Edita was always the dream for Hani Berzi, the CEO and founder of the food manufacturing brand. Berzi played football, studied engineering, and went into trading for a while, but nothing called to him. Not until he had a packed croissant and decided that he would create the “second generation of snack foods” for the Egyptian public. It goes to show that inspiration can come from the most simple places. And come it did. Fast forward over two decades later and the company has become a household name here in Egypt.

You can listen to the episode (runtime: 36:11) on: Our website | Apple Podcast | Google Podcast

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