Arab heritage as a global brand

Our fourth episode of Making It is just two days away and we’ve got someone at the zenith of the Egyptian jewelry and design industry (have we given too much away?): How do you take something traditionally Arab, craft a beautiful item, and sell it across the globe under an easily recognizable and widely admired brand? Our next interviewee has the answers of how to do all of the above, and tells us how to take over and manage a family business.