Snackfoods giant Edita is launching a line of juice-filled stick candies under the BonBon brand in strawberry, orange, and apple flavors, according to an emailed statement (pdf). The introductory SKUS will be priced at at EGP 2 per package. The candies will be produced at the EGP 62 mn E15 facility in Beni Suef. Edita currently has a 9% market share in candy and confectionery. Edita also said it has bought out Confidel LTD’s stake in Edita Confectionary Industries and now holds a 99.98% stake, which “will allow the Company to make full use of economies of scale as it works to capture further gains from the growing demand for candy products.” Said our friend Hani Berzi, chairman and CEO at Edita: “Edita is moving quickly on a number of fronts to take full advantage of remarkable growth in one of our key markets.”

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